Location

Melbourne, Victoria, Australia

Founded

2002

Price range

A$14.95 – A$129.95

Shipping

Worldwide

Catalogue

500 products

Size range

XXS–XL

New arrivals

136 this month

Purebaby Clothing Brand Logo

Purebaby

Independent brand — verified
About

is a pioneering Australian kids clothing brand established in 2002 in Melbourne by Mirabai Winford, born from a personal search for quality organic garments for her first daughter Samara after finding nothing safe and beautiful enough in the market. Every Purebaby garment is crafted from certified organic cotton, colored with natural dyes free from harmful chemicals and pesticides, ensuring exceptional softness, breathability, and durability for the youngest wearers. The brand has grown into a full omni-channel presence with retail locations across Victoria, New South Wales, and Queensland, concession stores throughout David Jones, and a thriving online store — making organic children's clothing genuinely accessible to Australian families everywhere. With over two decades of leading Australia's organic kidswear movement, Purebaby remains the country's most trusted and beloved name in certified organic baby and children's fashion.

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Picked by the brand. Checkout happens on Purebaby’s own site.

Brand Details

India & China

Organic Cotton
Linen Blend
Cashmere
Crinkle
Pointelle
Ribbed
BSCI
Sedex
Last reviewed
Sep 2026
Independent brand
Verified
M
Mirabai Winford

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Frequently asked questions

When was Purebaby founded?
Purebaby is a pioneering Australian kids clothing brand established in 2002 in Melbourne by Mirabai Winford, born from a personal search for quality organic garments for her first daughter Samara after finding nothing safe and beautiful enough in the market.
What is the price range of Purebaby?
The brand has grown into a full omni-channel presence with retail locations across Victoria, New South Wales, and Queensland, concession stores throughout David Jones, and a thriving online store — making organic children's clothing genuinely accessible to Australian families everywhere.

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