
Alder New York
United States · Est. 2016 · Mid-range
Alder New York was founded in 2016 by Nina Zilka and David Krause and is based in Brooklyn, New York. The brand develops gender-inclusive, vegan personal-care products including haircare lines rooted in clean, dermatologist-approved formulations. Alder's hair products combine plant extracts, adaptogens, and mild cleansers designed for scalp balance and hair health across all hair types. The brand is committed to transparency, cruelty-free testing, and recyclable packaging, reflecting a minimalist aesthetic that prioritizes function and ethics. Alder New York's distinctive strength lies in its inclusive, science-based approach—crafting high-quality care products that prioritize ethical production and everyday usability for all genders.






















