Eleven Australia

Kevin Murphy is an Australian professional haircare brand founded by hairstylist Kevin Murphy. Known for its fashion-forward yet sustainable approach, the brand offers salon-grade products formulated with vitamins, amino acids, and plant extracts that deliver lightweight strength and shine. Its packaging is made from recycled ocean plastics, reinforcing its eco-conscious mission. Kevin Murphy’s products are vegan, cruelty-free, and free from sulfates and parabens. Each range targets specific needs — from hydration to color protection — while maintaining a commitment to environmental responsibility. What makes the brand unique is its blend of editorial artistry and clean innovation, earning global recognition among stylists. Kevin Murphy remains a pioneer in sustainable luxury haircare worldwide.

Wuli Haircare is an Australian haircare brand founded in 2022 by Amadou Doumbia. Created to serve curly, coily, and textured hair types, the brand focuses on simple, effective formulas that enhance natural definition without harsh chemicals. Wuli offers a concise range of shampoos, conditioners, and styling creams that are vegan, cruelty-free, and made from plant-based ingredients. The brand emphasizes hydration, nourishment, and curl integrity, allowing users to maintain healthy, frizz-free hair with minimal effort. Inspired by inclusivity and cultural pride, Wuli positions itself as a modern, approachable brand for all hair types, with a strong emphasis on authenticity. What makes Wuli Haircare unique is its dedication to community-driven education — helping users understand and embrace their natural hair through clean, science-backed care. By prioritizing accessibility and transparency, Wuli Haircare is emerging as a trusted name in Australia’s growing textured-hair movement.

Affinage Professional is an Australian salon-focused haircare and color brand known for its innovative, high-performance formulas. Established to meet professional standards, Affinage offers permanent and demi-permanent color systems, lighteners, and after-care ranges that protect and strengthen hair during chemical processes. The brand integrates advanced color science with nourishing ingredients such as argan oil and keratin protein to deliver shine, vibrancy, and durability. All products are cruelty-free and made with a focus on minimizing environmental impact. What makes Affinage distinctive is its commitment to salon innovation and education — providing stylists with the tools, training, and technology to achieve exceptional color results while keeping hair healthy. It’s a trusted name in professional color across Australia and international markets.