Alder New York

Sunday II Sunday is an active lifestyle haircare brand developed by Keenan Beasley to support people with textured hair who work out regularly. The products are formulated to remove sweat buildup, refresh the scalp, and extend wash days without stripping natural oils. Key ingredients include apple cider vinegar, green tea, and ginger extract. The line is vegan, cruelty-free, and designed for all curl patterns. What makes Sunday II Sunday distinctive is its focus on active hair wellness, encouraging fitness without compromising hair health. It fills a major gap in textured-hair care by merging performance, freshness, and protection for daily movement.

Donna’s Recipe is a U.S.-based vegan haircare brand founded in 2020 by Tabitha Brown, in partnership with Gina Woods. The brand focuses on promoting healthy hair growth through clean, plant-based ingredients and self-care rituals. Its signature product, the Strength Hair Oil, is formulated with biotin, sunflower oil, and rosemary to strengthen strands and stimulate the scalp. Donna’s Recipe embraces a holistic approach — combining hair wellness with messages of mindfulness and positivity. All products are cruelty-free, free from parabens and sulfates, and safe for all hair types. What makes Donna’s Recipe unique is its founder’s authentic voice — Tabitha Brown’s warmth and encouragement have built a loyal, community-driven following. The brand continues to grow as a symbol of kindness, self-love, and effective natural care.

Dae Hair is a Scottsdale, Arizona–based haircare brand founded by influencer and entrepreneur Amber Fillerup Clark. The brand was created to reflect the spirit of the desert — its warmth, colors, and natural ingredients. Dae’s products include shampoos, conditioners, and treatments made with cactus flower, moringa seed, and prickly pear extract to nourish and hydrate hair. All formulations are vegan, cruelty-free, and free of parabens and sulfates. The brand’s name, Dae,” symbolizes self-care and daily renewal, aligning with its mission to make hair rituals joyful and natural. What makes Dae Hair distinctive is its desert-inspired philosophy and commitment to simplicity — blending modern clean beauty with a sense of calm and authenticity. With its vibrant identity and effective formulas, Dae has quickly become a favorite in the modern clean haircare market.