Location

London, United Kingdom

Founded

2023

Price

Affordable

Shipping

Worldwide

Feel Wavy logo

Feel Wavy

About

Feel Wavy is a U.S.-based haircare brand founded in 2023 in London by Eyal and Ariel Booker, designed specifically for wavy hair textures. Created from personal frustration with generic haircare routines, the brand offers clean, minimalist formulas targeting wavy hair's unique needs with lightweight, humidity-resistant solutions. Its core collection includes a gentle shampoo, conditioner, and styling cream enriched with aloe, coconut, and rice protein for balanced hydration and definition without weighing hair down. All products are vegan, cruelty-free, and free from sulfates, silicones, and parabens. Feel Wavy bridges the gap between straight and curly haircare, helping wavy-haired individuals embrace their natural texture with confidence through straightforward routines. The brand has quickly become a favorite for delivering real results at affordable prices with a targeted, sensible approach.

Brand Details
E
Eyal
A
Ariel Booker

Frequently asked questions

Who is Feel Wavy designed for?
It is built specifically for wavy hair, bridging the gap between straight and curly haircare with lightweight, humidity-resistant products.
What's in Feel Wavy's core collection?
A gentle shampoo, conditioner, and styling cream enriched with aloe, coconut, and rice protein for balanced hydration and definition.
Who founded Feel Wavy?
It was founded in 2023 by Eyal and Ariel Booker, out of frustration with one-size-fits-all haircare.
Are Feel Wavy products free from silicones?
Yes. They are vegan, cruelty-free, and free from sulfates, silicones, and parabens.
Is Feel Wavy affordable?
Yes, it sits in the affordable price range.
Does Feel Wavy ship worldwide?
Yes, the brand ships worldwide.

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