
As I Am
USA · Est. 2011 · Affordable
As I Am is an American haircare brand founded by Dr. Ali N. Syed, a cosmetic chemist with decades of expertise in textured hair science. Based in Melrose Park, Illinois, the brand was created specifically to address the needs of curly, coily, and natural hair textures through scientifically formulated, high-performing products. As I Am's comprehensive range includes cleansers, conditioners, curl creams, and growth serums enriched with coconut oil, shea butter, and Jamaican black castor oil. All formulations are vegan, cruelty-free, and sulfate-free, prioritizing hydration, curl definition, and scalp health. The brand invests heavily in research and community education, setting industry standards for textured haircare. What makes As I Am distinctive is its rigorous scientific approach combined with cultural authenticity, earning trust as one of the most respected names in natural hair care.





















