AG Care
AG Care is a Canadian professional haircare brand founded in Vancouver in 1989 by John and Lotte Davis. The brand specializes in salon-quality, vegan formulations that balance high performance with sustainability. AG Care’s product lineup includes shampoos, conditioners, masks, and styling products tailored to different hair types and needs, from hydration to volume and curl definition. The company is known for its commitment to clean beauty — avoiding sulfates, gluten, DEA, and parabens while using natural, ethically sourced ingredients like apple cider vinegar, coconut oil, and pea protein. What makes AG Care distinctive is its deep-rooted belief in care over chemicals,” combining professional results with responsible practices. The brand also supports social causes through its Women Leading Change Foundation, which funds education for girls in Africa. With over three decades of excellence, AG Care continues to bridge ethical innovation with professional-grade performance.
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