AG Care
AG Care is a Canadian professional haircare brand founded in Vancouver in 1989 by John and Lotte Davis. The brand specializes in salon-quality, vegan formulations that balance high performance with sustainability. AG Care’s product lineup includes shampoos, conditioners, masks, and styling products tailored to different hair types and needs, from hydration to volume and curl definition. The company is known for its commitment to clean beauty — avoiding sulfates, gluten, DEA, and parabens while using natural, ethically sourced ingredients like apple cider vinegar, coconut oil, and pea protein. What makes AG Care distinctive is its deep-rooted belief in care over chemicals,” combining professional results with responsible practices. The brand also supports social causes through its Women Leading Change Foundation, which funds education for girls in Africa. With over three decades of excellence, AG Care continues to bridge ethical innovation with professional-grade performance.
Brand Details
Hair Care Brands
Mid Range
Coquitlam, British Columbia, Canada
Worldwide
Frequently asked questions
Who founded AG Care?
AG Care was founded by John and Lotte Davis in Vancouver in 1989. The couple established the brand with a vision to create professional haircare products that prioritize both performance and sustainability.
When was AG Care founded?
AG Care was founded in 1989, giving the brand over three decades of experience in professional haircare innovation.
Where is AG Care based?
AG Care is based in Coquitlam, British Columbia, Canada, and was originally founded in Vancouver.
What is AG Care known for?
AG Care is known for its salon-quality, vegan haircare formulations that deliver professional results while maintaining a commitment to clean beauty. The brand avoids sulfates, gluten, DEA, and parabens, using natural, ethically sourced ingredients instead.
What is the price range of AG Care?
AG Care is a mid-range haircare brand, offering professional-quality products at accessible price points.
Is AG Care sustainable or ethical?
Yes, AG Care is deeply committed to sustainability and ethics, using natural and ethically sourced ingredients while avoiding harmful chemicals. The brand also supports social causes through its Women Leading Change Foundation, which funds education for girls in Africa.
What products does AG Care offer?
AG Care offers a comprehensive product lineup including shampoos, conditioners, masks, and styling products tailored to different hair types and needs, such as hydration, volume, and curl definition.
What makes AG Care unique?
AG Care's distinctive philosophy centers on "care over chemicals," balancing salon-quality professional results with responsible, sustainable practices. The brand combines vegan formulations with ethically sourced ingredients and supports social impact through its Women Leading Change Foundation.
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