Ethical Clothing Brands – Page 3

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429 brands

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Electric & Rose

USA · Est. 2014 · Mid-range

Electric & Rose is an American activewear and lifestyle label for women and men, founded in Los Angeles in 2014 by Erin Chiamulon and Eric Balfour. The couple started the brand in their home in Venice, California, and named it after two streets in their Venice Beach neighbourhood. Chiamulon, a former stylist for WWD, began by hand-dyeing pieces in her backyard using traditional shibori tie-dye techniques, while Balfour is an actor known for shows like Haven and 24. Rooted in 1970s surf culture, the brand designs coastal clothing for women who want comfort without sacrificing shape. The line officially launched for Fall/Winter 2014 and now includes sweatshirts, pullovers, joggers, sweatpants, shorts, leggings, tees, tanks and shirts. Pieces include the Ronan Pullover, Neil Sweatshirt and Taylor Hoodie, Classic Joggers and Barrel Sweatpants, Sunset Leggings, Boyfriend Shirts, Paula tanks and quilted jackets. Electric & Rose makes its clothing in Los Angeles, where many pieces are still hand-dyed with local dye houses, and nearly all its fabrics are sourced locally. Through its 1% giveback initiative it supports organisations that protect the oceans. Electric & Rose is independent and owned and run by its founders.

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Eve Gravel

Canada · Est. 2002 · Mid-range

Eve Gravel is a Canadian designer label for women, founded in Montreal in 2002 by designer Eve Gravel. Known for timeless cuts, the brand offers designs with unique details and a relaxed femininity, and it is recognised for colourful, playful clothing and its own in-house prints. Its versatile collections are built around wardrobe essentials meant to be worn in every season, winter and summer alike. The range covers tops, shirts, dresses, jumpsuits, pants, shorts, skirts, jackets and coats, plus a small range of home goods. Tops and shirts such as the Smoke, Tuck, Payne and Milo tops and the Gina shirt make up much of the collection, alongside dresses like the Cataleya and Tanya, pants like the Sammie and Gito, and outerwear such as the Joel jacket and Damon short coat. Every Eve Gravel collection is imagined and produced locally and ethically in Montreal. The brand offers pre-orders for new collections so it can produce to demand, and it also sells a line of basics. Eve Gravel is an independent label led by its founder, with a workshop boutique on Avenue Casgrain in Montreal's Plateau-Mont-Royal area. It sells online and ships worldwide.

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Corridor

USA · Est. 2013 · Mid-range

Corridor is an American designer clothing label for men, founded in New York in 2013 by Dan Snyder. Snyder started the brand while sewing in the Garment District and working from his walk-up apartment in the East Village; the name comes from riding the Northeast Corridor bus line during that time. Now designed in Brooklyn, Corridor is inspired by folk Americana and creates its own textiles shaped by art, music, craft and the natural world. The collection covers shirts, tees, polos, knitwear, sweatshirts, outerwear and trousers, with signature short-sleeve shirts such as the Floral Eyelet SS and the Harmony Embroidered SS alongside the Driftwood Plaid LS and the Mandala Cardigan. Corridor works with family-run workshops around the world, mainly in India, Portugal and China, combining traditional techniques with contemporary design. Many fabrics are developed in-house, from embroidered and eyelet cottons to plaids, with an emphasis on natural fibres and pieces made for everyday wear. Corridor has collaborated with the Japanese outdoor brand Nanga on the Kairo Parka, and its range extends to caps and books. The brand remains independent and runs its own stores in New York.

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Unborn

India · Est. 2020 · Affordable

Unborn is an Indian sustainable, handmade clothing label for women, founded in Koppal in 2020 by Mounica Chitturi. Chitturi, a NIFT graduate and environmentalist who serves as creative director, set up the studio to reconnect clothing with nature and the traditional practices behind it. Its motto, from our planet to your closet, sums up a slow, low-impact approach with no chemicals or bleach. The label makes tops, shirts, dresses, trousers, jackets and mulberry silk sarees, plus scarves and plant dye kits. Collections include Ecoprints, botanical prints such as Lost in Forest and True Spring, and Undyed, a line of raw white pieces like the All Day Shirt and Everyday Pants. Everything is handmade in small batches in Indian villages. Unborn works with handwoven natural-fibre fabrics, including Kala cotton, an organic cotton native to Kutch in Gujarat. Its eco-printing transfers real leaves and flowers onto cloth, and it dyes with plants and natural mordants while reusing the water from the steaming process. The brand aims to create jobs in rural communities and revive traditional crafts, and it sells online to customers in India and abroad.

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Runaway Bicycle

India · Est. 2014 · Mid-range

Runaway Bicycle is a sustainable Indian designer clothing label for women, founded in Mumbai in 2014 by Preeti Verma. Verma built the first collection in a one-bedroom apartment after work hours while holding a day job in advertising, driven by a personal need for clothes that felt comfortable before they looked good. Her lack of fashion training was offset by knowledge of traditional weaving and a belief that the most comfortable clothes are worn by children and people in physical work, such as painters, mechanics and road workers. The label makes dresses, tops, shirts, trousers, skirts and jackets, along with accessories and home décor. Everything is handmade in India, linking traditional weavers and dyers across the country, including handloom weavers in Bengal, with craftspeople in its Mumbai studio. Runaway Bicycle works with handloom and hand-spun cotton, silk, linen and wool, with some pieces hand-painted or naturally dyed. Its ethical philosophy is to make less: clothes designed to outlast trends and seasons, soften with age and withstand many washes, so customers buy less and wear longer. The label has shown at Lakmé Fashion Week and been featured by Vogue India, Vogue Singapore, Elle India and Mint.

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Vuori

USA · Est. 2015 · Affordable

Vuori is an American activewear label for men and women, founded in Encinitas in 2015 by Joe Kudla. A former model and accountant, Kudla began developing the idea in 2014 to create premium performance apparel inspired by the active coastal California lifestyle, an integration of fitness, surf, sport and art. The name means mountain in Finnish, a nod to his love of climbing, and the brand aims to evolve the definition of traditional activewear. The range began with versatile men's activewear and now spans shorts, joggers, leggings, tees, hoodies, outerwear and denim, with signature pieces such as the Kore Short and the Ponto Performance Jogger. Its clothing is made by overseas manufacturing partners, including factories in China, which must follow its Vendor Code of Conduct. Vuori increases its use of preferred materials each year, including recycled polyester and fibres certified to standards such as GRS, OCS and RWS. Since 2019 it has partnered on removing plastic waste from coastal communities. From a pop-up and first store in Encinitas, Vuori has grown to dozens of stores, including flagships in SoHo and on London's Regent Street, and is sold through REI, Nordstrom and Equinox.

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Yarmouth Oilskins

UK · Est. 1898 · Mid-range

Yarmouth Oilskins is a British maker of coastal workwear, established in Great Yarmouth in 1898. That year Johnson and Sons became a limited company, and four of its partners joined local businessmen to form Yarmouth Stores Ltd, making oilskins, smocks and workwear for the herring fishing industry and seafarers. The company exported around the world and, before the Second World War, employed more than 1,200 people, most of them machinists. Today the label makes classic, unisex functional clothing designed to be layered for the weather. It is best known for its smocks, including The Classic Smock, The Hooded Smock, The Shawl Collar Smock and The Explorer Smock, alongside The Admiralty Shirt, The Deck Jacket, The Drivers Jacket, The Bib and Brace and The All English Tee. Everything is made in the company's own factory in Great Yarmouth, using traditional methods and many of its original patterns. The collection is made mainly from cotton, linen and wool, including some deadstock fabrics. Yarmouth Oilskins remains an independent, family-owned company, still working from its factory on the English coast more than 125 years after it began.

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OVERALL Office

Czechia · Est. 2016 · Affordable

Overall Office is a sustainable, organic European designer clothing label, founded in Prague in 2016 by Kristýna Nováková, Karolína Juříková and Monika Krobová. The three met as students at Prague's UMPRUM academy and gained experience at European studios such as Steven Tai, Reality Studio and Camper before starting the brand as an independent creative platform for ideas, mini collections and objects. Today it is run by Nováková and Juříková. Overall Office is best known for its spiral-cut swimwear, and the range includes swimsuits, bikinis, underwear such as the LEA line, socks, T-shirts, scarves and accessories, including Shell bags made from leather offcuts. Everything is made in Czechia in small series of up to 50 pieces, with specialised ethical factories and individual seamstresses. Fabrics are organic, deadstock or regenerated: swimwear uses ECONYL regenerated nylon, organic cotton comes from Turkey's Aegean region, and orders ship in compostable mailers and recycled paper. The brand avoids trends and discounts, building timeless products over several seasons. Overall Office has created custom projects for Rossmann, Pilsner Urquell and Becherovka, was selected for the EU's S4 Fashion programme and has featured in Vogue CS's Identita project and in CzechDesign and Selectedmag.

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Anavila

India · Est. 2011 · Luxury

Anavila is an Indian designer, sustainable handmade clothing label for women, founded in Mumbai in 2011 by Anavila Misra. After a short stint abroad, Misra returned to India and began experimenting with indigenous textiles and artisanal skill, wanting to modernise and deconstruct the sari. After working with many clusters and artisans, she created the first linen sari, a comfortable, modern take on the garment that is now a staple of many sari wardrobes. Alongside its signature linen saris and festive collections such as Sarmast and Aamod, the label makes blouses, kurta sets, dresses, tunics, shirts, pants, jackets, overlays and lehengas, plus home pieces. Signature styles include the Khadi Bandi Blouse, the Anar Khadi Irregular Kurta Set and the Lilypond Pant. Everything is made in India. Anavila works closely with artisanal clusters and women across regions, from tribal artisans in Jharkhand to batik painters in West Bengal who wax linen to create water-like motifs. It chooses materials responsibly and believes mindful creation leads to mindful consumption. Misra won the Femina Women Jury Award for Arts and Design in 2017, was named in Grazia's 100 Most Influential People in Fashion, and joined the board of NIFT in 2018.

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Wandering Silk

India · Est. 2011 · Mid-range

Wandering Silk is an Indian sustainable textile and clothing label, founded in Delhi in 2011 by Katherine Neumann. It began with a Kantha embroidery cooperative in Murshidabad, West Bengal, and has grown into House of Wandering Silk, which reimagines India's textile traditions with women makers and master artisans across the country. Its work is built on the values of authenticity, respect and beauty. The range includes robes, wraps, scarves, stoles and home textiles, all handmade in India. Signature pieces include the Jyaamiti Kantha Tussar Silk Robe, natural-dye peace silk wraps and Kantha sari scarves. Pieces are made in small batches with a zero-waste approach, using traditional techniques such as Kantha embroidery, Bandhani tie-dye and Ajrakh block printing. Many designs use upcycled vintage silk saris and natural dyes, so each textile is one of a kind. Wandering Silk is an independent social enterprise led by its founder, working directly with artisan groups in several regions of India.

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Maria Stanley

USA · Est. 2016 · Mid-range

Maria Stanley is an American slow-fashion label for women, founded in Minneapolis in 2016 by designer Maria Stanley. After studying fashion and spending more than a decade working for womenswear brands in Los Angeles, Stanley launched her eponymous line with an emphasis on enduring, earth-friendly collections meant to be well lived in and loved for years, and she now runs it from her home state of Minnesota. The label describes itself as built around quality, purpose and treating the Earth kindly. The collections cover knitwear, tops, trousers, jackets, dresses and skirts. Pieces include the Alpaca Turtleneck Sweater and Brushed Cardi, the Anu Ribbed Tank and Maya Blouse, the Bennett and Cook trousers, the Conrad Chore Coat and Hooded Conrad Trench, the Henretta Dress and the Eldi Skirt, with organic knits and organic denim among recent ranges. Most garments are made by a family-owned factory in Delhi, India, and its knits are made in Peru. The label uses natural, organic and low-impact materials, including earth-dyed fabrics. Maria Stanley is an independent label owned and run by its founder, and its site features photo series with women such as Ema McKie and Alex Noiret.

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ASCENO

UK · Est. 2016 · Luxury

ASCENO is a British resortwear label for women, founded in London in 2016 by Poppy Sexton-Wainwright. Sexton-Wainwright, who has a background in luxury fashion design, started the brand with chic silk pyjamas before growing it into resortwear and ready-to-wear. ASCENO describes its approach as effortless style for everyday, with pieces designed to elevate your downtime and move seamlessly between everyday life and vacation, each one offering versatility and elegant ease. The label is known for its signature silk pieces and relaxed designs, many named after cities. Its dresses include the Lyon Mini Slip, Geneva, Tallin Maxi and Lisbon Shirt Dress, and it also makes Rosa, London and Lazio trousers, the Prague Shirt, the Athens Robe, silk pyjamas and bikinis such as the Genoa, Portofino and Cannes. ASCENO produces in family-run factories in Portugal, Turkey and China, in small runs to reduce excess and waste. It mainly uses natural fibres such as organic linen, organic cotton and responsibly sourced silk, along with certified sustainable fabrics. ASCENO is an independent brand led by its founder, and it has raised money through a crowdfunding round that let customers become shareholders. It sells online and ships internationally.

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Maggie Marilyn

New Zealand · Est. 2016 · Mid-range

Maggie Marilyn is a New Zealand designer, sustainable luxury clothing label for women, founded in Auckland in 2016 by Maggie Hewitt. Hewitt launched the brand at 21, and her vision grew out of a treasured childhood in New Zealand's Bay of Islands. It is grounded in the values she cares about most: transparent supply chains from farm to finished garment, lasting relationships with its makers and a commitment to high-quality regenerative and recycled materials. The range includes dresses, tops, T-shirts, knitwear, pants, shorts and tailoring across its Forever and Somewhere collections. Signature pieces include the Cool About It Maxi Dress, the High Hopes Blazer Dress, the Keep Your Edges Soft Blouse, The Freddie Jean, the Long Sleeve Breton Tee and the Cashmere Twin Set. Everything is made in New Zealand. The label focuses on organic, regenerative and recycled materials, such as buttery soft organic cotton, and ethical production with its makers. Its debut collection was picked up by Net-a-Porter, making it the first New Zealand label selected by the retailer, and Hewitt was shortlisted for the LVMH Prize in 2017. Maggie Marilyn became a certified B Corp in 2022.

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Albaray

UK · Est. 2021 · Mid-range

Albaray is a sustainable UK clothing label for women, founded in London in 2021 by Paula Stewart, Karen Peacock and Kirstie Di Stazio. The three friends met while working at a high street brand and spent decades in the fashion industry before deciding, during the pause of 2020, to build a label that balanced style with responsibility. The name combines "alba", Spanish and Italian for dawn, with "ray", a ray of light or hope. Albaray designs ethical, everyday clothing with a capsule wardrobe in mind: dresses, tops, knitwear, outerwear, trousers, jeans, skirts, jumpsuits and swimwear, such as the Cosy Drop Shoulder Jumper and the Cord Midi Dress. Karen Peacock leads design, and clothing is made by long-standing suppliers mainly in China and India. All fabrics are responsibly sourced, including organic cotton, recycled polyester and LENZING ECOVERO viscose. Packaging uses FSC-certified paper, swing tags and labels are recycled and recyclable, returns are fully digital and shipping is carbon neutral. Its Albaray Re-Loved service resells pre-owned pieces. Albaray runs a shop in Bath and is also sold through UK retailers including John Lewis and Next.

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Asket

Sweden · Est. 2015 · Mid-range

Asket is a European sustainable, minimalist clothing label for men and women, founded in Stockholm in 2015 by Jakob Sazon Dworsky and August Bard Bringéus. The founders set out to make clothing that stands the test of time, rejecting seasonal collections in favour of a single permanent collection of essentials and encouraging people to buy less but better. The range began with a T-shirt and now includes shirts, knitwear, trousers, jeans, chinos, jackets, coats, underwear and socks, with a women's permanent collection added in 2021. Garments are made in Europe from natural fibres, mainly in Portugal, with others made in Italy and Romania, and are offered in custom sizing. Asket publishes full supply-chain traceability and an impact receipt for each product, showing its carbon, water and energy footprint. It repairs garments for free in its stores, ships spare parts worldwide and buys back unwanted pieces for resale or recycling. Asket launched through a Kickstarter campaign that raised about 45,800 euros for its first T-shirt production. It has since opened stores in Stockholm and other cities.

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Aniela Parys

Spain · Mid-range

Aniela Parys is a Spanish lingerie and swimwear label for women, started in Portland, Oregon, by designer Aniela Parys and now based in Barcelona. Growing up in Oregon, Parys learned early about how detrimental the fashion industry can be to communities and the environment, and she created the label as an alternative to the exploitative nature of fast fashion. She began working on the brand while living in Portland and launched it after moving to Spain in March 2015, and she describes it as an independent project. The label makes handmade, small-batch clothing, swimwear and lingerie, along with one-of-a-kind pieces and objects. Lingerie includes the Amara Lace Bralette Top, Suau Bralette and Suri Knickers, and swimwear includes the Marina One Piece and the Juno and Zeus sets. It also makes waffle jackets and trousers, the Cliona Cardigan and one-of-a-kind Tablecloth Dresses. Its capsule collections are handmade in small batches in its Barcelona studio, using deadstock fabric rescued from Barcelona factories, GOTS-certified organic cotton, linen, TENCEL and ECONYL regenerated nylon, plus plant-based dyes. Aniela Parys collaborates with artists on each collection and runs lingerie-making workshops.

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Cúbreme

Argentina · Est. 2004 · Mid-range

Cúbreme is an Argentine sustainable designer label for knitwear and clothing, founded in Buenos Aires in 2004 by designer Alejandra Gottelli. The brand makes purist, genderless pieces from natural fibres, aiming to offer a kinder, more sustainable way of producing clothing with a focus on wildlife conservation. Its work brings together traditional crafts, manual skill, care for detail and forward-looking design. The range includes coats, shirts, knitwear, berets, hats, mittens and socks, plus baby knits, bags and home goods. Signature pieces include the Cuervo maxi coat, the Gabán Arthur, the Estepa Largo coat, the Boina Beret and the Medias Kei. Cúbreme is made in Argentina: its knits are made on manual machines and its coats by Argentine tailors. It uses Patagonian merino wool, llama fibre from northern Argentina, organic linen and organic cotton. The label works actively with WCS Argentina and the Wildlife Friendly Enterprise Network on holistic sheep and goat farming that follows strict standards for conserving the flora and fauna of Patagonia. Cúbreme remains independent and founder-led, selling its collections online.

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Rowen Rose

Italy · Est. 2018 · Luxury

Rowen Rose is a European designer luxury clothing label for women, founded in Milan in 2018 by Emma Rowen Rose. Born and raised in Paris, Rowen Rose moved to Milan at 17 to study at Istituto Marangoni and trained at Alessandra Rich before graduating. She posted her first eight-look collection on Instagram to show potential employers, and the response from buyers, stylists and celebrities turned it into a brand built on a daring new elegance. The label is known for its love of tailoring and structured garments with character, blending French allure with bold colour and Italian influence. Signature pieces include the Croco Signature Short Trenchcoat, croc-effect mini skirts and carrot pants, polo dresses with pleated or fringed skirts, feathered georgette shirts and mohair knits. All production is handled in Italy, where every workshop and supplier is based. The brand pairs past influences and processes with a forward-looking approach, aiming for ethical, sustainable production that is fully made in Italy. Rowen Rose was first bought by Galeries Lafayette Champs-Élysées and H Lorenzo, later joined LuisaViaRoma and Net-a-Porter, and shows at Milan Fashion Week. It has dressed Beyoncé, Dua Lipa, Jane Fonda and Hailey Bieber.

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MAET

Albania · Est. 2021 · Luxury

MAET is a minimalist Albanian luxury designer clothing label for women, founded in Tirana in 2021 by Alesia Zyla. Describing itself as the first ready-to-wear sustainable fashion brand made in Albania, the label sits at the intersection of chic sophistication and bold femininity. Zyla, its founder and creative director, has said creativity was her escape growing up, and she cites Phoebe Philo, Ann Demeulemeester, the Bauhaus and Zaha Hadid as influences. The collection includes dresses, tops, trousers, skirts, tailoring and knitwear with clean, linear lines and fluid draping, offered as a core seasonless selection. Every piece is made in Albania, handcrafted by an all-woman team of seamstresses at the MAET studio in Tirana. The brand follows slow fashion principles, using fabrics such as organic linen, certified silk, regenerated wool and Econyl. Many designs are made to order and ship within 48 hours, which has brought waste and overproduction down to almost zero, and the brand aims to empower women and the next generation of Albanian designers. MAET has been profiled by 33 Magazine, and the United States is now its biggest direct-to-consumer market.

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Hansel from Basel

USA · Est. 2007 · Affordable

Hansel from Basel is an American legwear and knitwear label for women, men and kids, founded in Los Angeles in 2007 by Hannah Byun. An artist turned designer, Byun created the brand to bring much-needed zest and inspiration to everyday legwear. With each collection the label sets out to explore and elevate textures, materials and silhouettes with a little bit of whimsy. It launched with a modest range of women's legwear and now makes women's, men's and kids' collections, plus a seasonal clothing line. The range is built around patterned crew socks, sheer and sporty socks, kids' Mini styles and Mini + Me matching sets, along with opaque tights, printed leggings and cashmere knits such as the Kegan Sweater and Wilder Ruffle Cardigan. It also makes hair clips, bucket hats and totes. Hansel from Basel works with small-batch producers and artisans both locally and globally, and many of its socks and knits are made in Portugal, Italy or Japan. The brand says every collection is ethically made, with 30% produced using 100% renewable energy. Hansel from Basel is independent and sells online and through stockists.

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Carla Fernández

Mexico · Est. 2002 · Luxury

Carla Fernández is a Mexican ethical designer label, founded in Mexico City in 2002 by designer Carla Fernández. Born and based in Mexico City, she creates clothing inspired by the geometric and textile richness of Mexico, guided by the motto that fashion is not ephemeral. The label is recognised internationally for preserving the textile heritage of Mexico's Indigenous communities through contemporary design. The range includes shirts, pants, dresses, tunics, ponchos, T-shirts, blouses, jumpers, capes and coats such as the Abrigo Círculos. It also offers jewellery, bags and the book Manifiesto de la Moda en Resistencia. Clothing is made in Mexico in collaboration with artisans from Indigenous communities across the country, using cotton, wool, silk and linen. Through Taller Flora, its mobile design laboratory, the label works side by side with artisans, combining traditional Mexican crafts with modern aesthetics. Carla Fernández received a Prince Claus Award for her work in ethical fashion and cultural sustainability. Her projects include a collaboration with the British Museum, and she has worked with her partner, artist Pedro Reyes. The label remains independent and founder-led.

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Chula Fashion

Vietnam · Est. 2005 · Mid-range

Chula Fashion is a hand-painted womenswear label, founded in Hanoi in 2005 by Spanish designers Diego Cortizas and Laura Fontan. The couple met at university in Madrid, where Diego studied architecture and Laura political science, and in 2003 they left their jobs in Galicia for a sabbatical year in Hanoi. In Spanish, chula means beautiful in a bold, confident way, and the label's first skirts, painted with playful sketches, were sold at Ipa-Nema in Hanoi's Old Quarter. Today Chula makes gowns, dresses, tunics, blouses, shirts, boleros, coats, capes and trousers inspired by Asian cities and culture. Pieces include the Hanoian Gate Gown, the Countdown Gown, the Hoi An Lanterns Shirt, the Tokyo Chōchin Bolero and the Anaglyph Coat. Everything is made by hand at its atelier in Hanoi's Tây Hồ District. More than 70% of its artisans are women living with a disability, a commitment that began in 2006 when the founders hired their first tailor, Duong, through the NGO Hoa Sua. Chula also works textiles from Vietnam's Mông, Thái and Cơ Tu communities into patchwork jackets and kimonos, and it showed its first themed collection at the Vietnam Fine Arts Museum in 2007.

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OUND OUND

Uruguay · Est. 2015 · Luxury

OUND is a minimalist, handmade luxury clothing label, founded in Uruguay in 2015 by designer Paula Delgado. Delgado previously worked as a fashion designer for two leading global fast fashion corporations, then spent 2015 to 2017 in rural Argentina and Scotland learning about wool production, weaving and knitting and teaching herself botanical dyeing. Inspired by permaculture, she describes OUND as an investigative project rooted in simplicity and humble luxury. The label specialises in hand-knitted undyed wool pullovers and cardigans and naturally dyed silk dresses, alongside tops and trousers. Pieces are one-of-a-kind or made in limited editions in Uruguay, where a network of hand knitters, dyers and embroiderers work from small family studios across the country. OUND uses only natural, renewable and biodegradable fibres such as wool, silk, cotton and linen. Wool comes from Uruguayan Merino and Corriedale sheep raised on open grasslands and is left in its natural colours, while silk is dyed with plants and food waste such as avocado skins, eucalyptus leaves, onion peels and loquat. OUND builds long-term relationships with its artisans, paying fairly and visiting regularly, and its main markets are the United States, Japan and Europe.

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Donni

USA · Est. 2009 · Mid-range

Donni is an American sustainable clothing and accessories label for women, founded in Los Angeles in 2009 by Alyssa Wasko. It all started when Wasko lost her father, lovingly known as Donny, and turned to creativity for comfort by designing a scarf by hand. As word spread, her designs caught the attention of women across the country, and a brand was born, shaped by her background at Chanel, a love of vintage menswear and a signature approach to colour. Donni grew from scarves into ready-to-wear in 2018 and now makes effortlessly wearable pieces designed to be thrown on and lived in. Its range includes the Pointelle Simple Crop Pant, the Silk Taffeta Cargo Pant, the Jersey Baseball Tee, heavy cotton knit sweaters and silk scrunchies and bows. Every piece is made in Los Angeles from locally milled or sourced fabrics. Most of its vendors, factories, cutting houses, knitting mills and patternmakers are women-owned or women-led, and natural fibres and eco-friendly materials form the core of its collections. Donni has grown through a drop model of limited releases, which Forbes covered in 2021. It remains independent and is owned and run by Wasko.

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