
Electric & Rose
USA · Est. 2014 · Mid-range
Electric & Rose is an American activewear and lifestyle label for women and men, founded in Los Angeles in 2014 by Erin Chiamulon and Eric Balfour. The couple started the brand in their home in Venice, California, and named it after two streets in their Venice Beach neighbourhood. Chiamulon, a former stylist for WWD, began by hand-dyeing pieces in her backyard using traditional shibori tie-dye techniques, while Balfour is an actor known for shows like Haven and 24. Rooted in 1970s surf culture, the brand designs coastal clothing for women who want comfort without sacrificing shape. The line officially launched for Fall/Winter 2014 and now includes sweatshirts, pullovers, joggers, sweatpants, shorts, leggings, tees, tanks and shirts. Pieces include the Ronan Pullover, Neil Sweatshirt and Taylor Hoodie, Classic Joggers and Barrel Sweatpants, Sunset Leggings, Boyfriend Shirts, Paula tanks and quilted jackets. Electric & Rose makes its clothing in Los Angeles, where many pieces are still hand-dyed with local dye houses, and nearly all its fabrics are sourced locally. Through its 1% giveback initiative it supports organisations that protect the oceans. Electric & Rose is independent and owned and run by its founders.






















