Nat’v Basics
Australia · Est. 2019 · Mid-range
Basics is an activewear and sustainable underwear brand founded on October 31, 2019 by Gold Coast-based Sandy Ronalds, who launched it on her daughter's birthday as a meaningful tribute to the future she wanted to help create. After years working in business and noticing the enormous amount of waste generated by everyday apparel, Sandy set out to create comfortable and ethical underwear made from eco-friendly fabrics extracted from renewable beech wood using an environmentally responsible process. The brand grew from Sandy working alone out of her parents' spare bedroom to a team of six, generating over eight million dollars in revenue in its first few years while remaining 100 percent independently owned. Its signature fabric is breathable, antibacterial, non-toxic, and soft enough for sensitive skin, and the brand maintains a zero-tolerance policy for child labor, discrimination, and unsafe working conditions throughout its supply chain.
