
Rastah
Pakistan · Est. 2018 · Luxury
Rastah is a luxury streetwear clothing label, founded in Lahore in 2018 by cousins Zain Ahmad, Ismail Ahmad and Adnan Ahmad. Its name means path or journey in Urdu. Creative director Zain Ahmad grew up in London, Toronto, Vancouver and Lahore, and designs from a deeply personal perspective, mixing Eastern prints with Western silhouettes to challenge stereotypes and redefine what "Made in Pakistan" means. The label makes T-shirts such as its Made in PAK tees, hoodies, sweatshirts, button-down shirts, jackets, long coats, trousers and shorts, plus caps, totes and tapestries. Everything is made in Pakistan with artisans from across the subcontinent. Rastah describes itself as a social enterprise supporting underserved artisans, designers and technical workers. Its jacket fabrics are woven on traditional Pakistani hand looms, prints are made with hand-carved wooden blocks by its in-house printer, and many pieces feature patchwork or hand embroidery, reinterpreting fading crafts for a younger audience. Rastah has been featured by Vogue, Forbes, Hypebeast and VICE, and actor Riz Ahmed has worn its Notoriety twill jacket.






















