PRISCAVera

PRISCAVera is an American designer luxury clothing label for women, founded in New York in 2016 by Prisca Vera Franchetti. Italian-born, Franchetti studied fashion design at IED Barcelona, interned at Chloé and moved to New York at 21, where she worked for Zac Posen before launching her own label. Rooted in her Italian upbringing, the brand dives into the absurdities of contemporary life with a defiant sense of freedom and humour, redefining classic European sophistication with a pop-culture twist. PRISCAVera makes tops, dresses, trousers, skirts, jackets and lingerie-inspired pieces, plus swimwear and accessories. It is known for slinky slip dresses, lace-up ruched one-piece swimsuits and triangle bikinis, alongside bleach-dye paneled jeans and statement leather coats. Many pieces are made in New York City, while much of the swimwear is made in Portugal. Considered craftsmanship forms the backbone of every collection, with fine Italian fabrics, cotton, silk and leather, and recycled polyamide in several swim styles. Shortly after its first collection, PRISCAVera was picked up by Maryam Nassir Zadeh and has shown during New York Fashion Week. Petra Collins is among its fans, and Franchetti still runs the independent label herself.