
Marrakshi Life
Morocco · Est. 2013 · Luxury
Marrakshi Life is a sustainable, handmade luxury clothing label for men and women, founded in Marrakech in 2013 by husbands Randall Bachner and Nicholas Minucciani. Bachner, a New York fashion photographer, and Minucciani, who worked in media, left New York to honour and preserve Morocco's handweaving traditions. Their design mixes classic sportswear tailoring with loose traditional Moroccan shapes, bold stripes and plaids, and gender-fluid fits. Collections include oversized shirts, palazzo pants, paneled overcoats, jackets, dresses and matching hats. Every piece is handwoven and made to order in Morocco in the brand's own atelier in Marrakech's industrial quarter, where local artisans dye, spin, weave, cut and sew the cloth. The label began with one loom in the Medina and a weaver named Mohammed, who is still one of its weaving managers. The vertically integrated atelier follows a zero-waste policy, turning offcuts into patchwork pieces, rag weave, accessories and home goods, and only produces what customers order. Marrakshi Life has been featured by WWD and Wallpaper*, has been sold through retailers such as Matches Fashion, and in 2026 expanded into handwoven homewares in alpaca and merino wool.





















