
Proto-Types
Switzerland · Est. 2021 · Luxury
PROTOtypes is an upcycled, gender-neutral European designer clothing label, founded in Zurich in 2021 by Laura Beham and Callum Pidgeon. The two met while sharing a desk at Vetements: Beham, originally from Germany, joined the Vetements team in Paris at a young age, while Pidgeon, from the UK, studied menswear at University of the Arts London and also worked for Martine Rose. They launched the label to challenge how fashion is produced and consumed, regenerating material that already exists in abundance. The ready-to-wear collections include jackets, tops, trousers, dresses, knitwear and hoodies cut from deadstock fabric, decommissioned uniforms, vintage garments, football scarves and household textiles, and are made in Switzerland. Series 06 reworked late-1990s and early-2000s football kits into corsets, joggers and padded hoodies as a tribute to the sport's working-class roots. Inspired by Duchamp's readymades, the designers want each garment's origin to stay visible. Their Proto Packs offer manuals and sewing patterns so anyone can recreate Second Life styles at home, such as turning two old sweatpants into a hoodie. PROTOtypes received a Swiss Design Award for fashion and textile design in 2024 and has been profiled by Highsnobiety and PAPER Magazine.






















