Proto-Types Clothing Brand Featured Image
Clothing Brands

Location

Zurich, Switzerland

Founded

2021

Price range

€180 – €2,380

Shipping

Worldwide

Proto-Types

Independent brand — verified
About

PROTOtypes is an upcycled, gender-neutral European designer clothing label, founded in Zurich in 2021 by Laura Beham and Callum Pidgeon. The two met while sharing a desk at Vetements: Beham, originally from Germany, joined the Vetements team in Paris at a young age, while Pidgeon, from the UK, studied menswear at University of the Arts London and also worked for Martine Rose. They launched the label to challenge how fashion is produced and consumed, regenerating material that already exists in abundance. The ready-to-wear collections include jackets, tops, trousers, dresses, knitwear and hoodies cut from deadstock fabric, decommissioned uniforms, vintage garments, football scarves and household textiles, and are made in Switzerland. Series 06 reworked late-1990s and early-2000s football kits into corsets, joggers and padded hoodies as a tribute to the sport's working-class roots. Inspired by Duchamp's readymades, the designers want each garment's origin to stay visible. Their Proto Packs offer manuals and sewing patterns so anyone can recreate Second Life styles at home, such as turning two old sweatpants into a hoodie. PROTOtypes received a Swiss Design Award for fashion and textile design in 2024 and has been profiled by Highsnobiety and PAPER Magazine.

Tags
#sustainable#eco-friendly#luxury#upcycled

Brand Details

Switzerland
Deadstock Fabrics
Upcycled Textiles
Cotton
Polyester
Last reviewed
Oct 2026
Independent brand
Verified
L
Laura Beham
C
Callum Pidgeon

Corrections

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Frequently asked questions

What is PROTOtypes known for?
PROTOtypes is a Zurich fashion label known for experimental upcycling and reconstructing existing clothing into new designer pieces. Deadstock garments, old uniforms, scarves and household textiles can all become part of its collections.
What does PROTOtypes sell?
PROTOtypes creates jackets, tops, trousers, dresses, knitwear, hoodies and other gender-neutral ready-to-wear alongside DIY patterns and garment customization products.
Who founded PROTOtypes?
PROTOtypes was founded in 2021 by Laura Beham and Callum Pidgeon.
Where is PROTOtypes based?
PROTOtypes is based in Zurich, Switzerland.
Where is PROTOtypes clothing made?
PROTOtypes clothing is made in Switzerland, with its collections centered on reconstructing and repurposing existing garments and deadstock materials.
Is PROTOtypes an upcycled clothing brand?
PROTOtypes puts upcycling at its core. Instead of relying entirely on new garments, existing materials are transformed into new pieces—for example, football scarves can become a jumpsuit and old tablecloths can become dresses.
Is PROTOtypes gender-neutral?
PROTOtypes approaches clothing without strict menswear and womenswear divisions, using experimental silhouettes and reconstructed garments that can be worn across traditional gender categories.

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