Fortela Clothing Brand Featured Image
Clothing Brands

Location

Milan, Italy

Founded

2015

Price range

€70 – €3,500

Shipping

Worldwide

Catalogue

500 products

New arrivals

92 this month

Fortela

Independent brand — verified
About

Fortela is an Italian luxury designer clothing label for men and women, founded in Milan in 2015 by Alessandro Squarzi. Squarzi, a well-known figure in Italian menswear and one of Italy's biggest vintage collectors, created the brand as a natural extension of his personal style and philosophy: a wardrobe of icons meant to be lived in, worn out and passed on. The collection includes Japanese denim jeans, tailored trousers, Western shirts such as the Hudson in Japan Oxford, knitwear, jackets, overcoats and leather and shearling coats, plus polos, tees, jewellery, sunglasses and shoes. Pieces are made mainly in Italy by master artisans, with some made in Japan and India. Its womenswear is designed under the creative direction of Alessia Giacobino. Each design reinterprets pieces from the brand's own archive of military, workwear, American and vintage tailoring, combining Italian craftsmanship with Japanese fabrics such as Okayama denim and oxford cloth, and is designed to last rather than follow trends. Fortela is sold across Italy, Europe, the US and Japan. In 2025 it opened a 300-square-metre flagship in Milan's Porta Venezia, and it also runs Fortela à la Mer in Forte dei Marmi.

Tags
#luxury#natural

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Brand Details

Italy, Japan & India

Cotton
Linen
Silk
Wool
Last reviewed
Oct 2026
Independent brand
Verified
A
Alessandro Squarzi

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Frequently asked questions

What kind of clothing does Fortela make?
Fortela is a Milan luxury label known for handmade Italian clothing that blends classic Italian style with American, western and military vintage influences. It draws on its own vintage archive and pairs Italian craftsmanship with Japanese fabrics.
What products does Fortela sell?
Fortela sells Japanese denim jeans, tailored trousers, Western shirts such as the Hudson in Japan Oxford, knitwear, jackets, overcoats and leather and shearling coats. It also offers polos, tees, sweatshirts, shorts, jewelry, sunglasses, shoes and other accessories.
How much does Fortela cost?
Fortela is a luxury brand, with products priced from about €70 to €3,500 EUR. Most jeans cost around €320–€550, while shearling and suede coats reach about €2,400–€3,500.
Where is Fortela located?
Fortela is based in Milan, Italy.
Who founded Fortela?
Fortela was founded in 2015 by Alessandro Squarzi, the Italian menswear figure and vintage collector.
Who owns Fortela?
Fortela is an independent brand led by its founder, Alessandro Squarzi.
Where is Fortela made?
Fortela makes much of its clothing in Italy with skilled artisans, using Japanese fabrics such as Okayama denim and oxford cloth. Some pieces are also made in Japan and India.

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