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List of 700+ Natural Brands – Page 6

Brands 121–144 of 730. Back to page 1 · Browse brands A–Z

730 brands

Reybha Couture

India · Est. 2023 · Affordable

Reybha Couture is an Indian designer, handmade clothing label for women, founded in Chennai in 2023 by Bhavani Raja. The brand was set up to blend Indo-Western aesthetics with Indian ethnic charm, and it describes its style as contemporary design intertwined with traditional elegance. Its focus is comfortable everyday and office wear, especially kurtis and dresses that carry the essence of Indian heritage while embracing modern trends. The range includes dresses, kurtis, kurti sets, dupatta sets and co-ord sets. Signature pieces include the Brown Cotton Collar Midi Dress, the Peach Cowl Neck Dress, the Solid Brown Indo-Western Dress, the Red Muslin Nyra Suit Dress, the Yellow A-Line Kota Dupatta Set and the Brown Garden Muse Co-Ord Set. Everything is made in India. The label uses 100% natural fabrics with handcrafted detailing, and each piece is designed with attention to quality and craftsmanship. Reybha Couture sells online with free shipping across India and aims to build long-lasting relationships with its customers, whom it welcomes as part of the Reybha Couture family.

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Knickerbocker

USA · Est. 2013 · Mid-range

Knickerbocker is an American designer clothing label for men, founded in New York in 2013 by Andrew Livingston. Livingston had been making hats with a 60-year-old factory on the border of Brooklyn and Queens when the owner offered to sell him the space. Funded by a Kickstarter campaign, he and friends Daniel McRorie and Kyle Mosholder set up Knickerbocker Manufacturing Co. there, making clothing for other labels while building their own. The collection blends classic American style with workwear, military and outdoor references, covering shirts such as the Pacific Corduroy Shirt, Miles pleated trousers and suit jackets, Harbor Twill Pants, coats, knitwear, tees, sweatshirts, K102 jeans and caps. After closing the New York factory in 2018, Livingston moved most production to family-owned mills and factories in Northern Portugal. Watch caps are still made in the USA and alpaca sweaters in Peru, with fabrics sourced from Japan and Europe. Pieces use mainly cotton and wool, and its manufacturing partners hold certifications including GOTS, OCS, GRS and OEKO-TEX Standard 100. In 2021 Knickerbocker opened its flagship store on Canal and Wooster Street in Soho, and it also has a store in Melbourne.

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Aniela Parys

Spain · Mid-range

Aniela Parys is a Spanish lingerie and swimwear label for women, started in Portland, Oregon, by designer Aniela Parys and now based in Barcelona. Growing up in Oregon, Parys learned early about how detrimental the fashion industry can be to communities and the environment, and she created the label as an alternative to the exploitative nature of fast fashion. She began working on the brand while living in Portland and launched it after moving to Spain in March 2015, and she describes it as an independent project. The label makes handmade, small-batch clothing, swimwear and lingerie, along with one-of-a-kind pieces and objects. Lingerie includes the Amara Lace Bralette Top, Suau Bralette and Suri Knickers, and swimwear includes the Marina One Piece and the Juno and Zeus sets. It also makes waffle jackets and trousers, the Cliona Cardigan and one-of-a-kind Tablecloth Dresses. Its capsule collections are handmade in small batches in its Barcelona studio, using deadstock fabric rescued from Barcelona factories, GOTS-certified organic cotton, linen, TENCEL and ECONYL regenerated nylon, plus plant-based dyes. Aniela Parys collaborates with artists on each collection and runs lingerie-making workshops.

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Cúbreme

Argentina · Est. 2004 · Mid-range

Cúbreme is an Argentine sustainable designer label for knitwear and clothing, founded in Buenos Aires in 2004 by designer Alejandra Gottelli. The brand makes purist, genderless pieces from natural fibres, aiming to offer a kinder, more sustainable way of producing clothing with a focus on wildlife conservation. Its work brings together traditional crafts, manual skill, care for detail and forward-looking design. The range includes coats, shirts, knitwear, berets, hats, mittens and socks, plus baby knits, bags and home goods. Signature pieces include the Cuervo maxi coat, the Gabán Arthur, the Estepa Largo coat, the Boina Beret and the Medias Kei. Cúbreme is made in Argentina: its knits are made on manual machines and its coats by Argentine tailors. It uses Patagonian merino wool, llama fibre from northern Argentina, organic linen and organic cotton. The label works actively with WCS Argentina and the Wildlife Friendly Enterprise Network on holistic sheep and goat farming that follows strict standards for conserving the flora and fauna of Patagonia. Cúbreme remains independent and founder-led, selling its collections online.

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Rowen Rose

Italy · Est. 2018 · Luxury

Rowen Rose is a European designer luxury clothing label for women, founded in Milan in 2018 by Emma Rowen Rose. Born and raised in Paris, Rowen Rose moved to Milan at 17 to study at Istituto Marangoni and trained at Alessandra Rich before graduating. She posted her first eight-look collection on Instagram to show potential employers, and the response from buyers, stylists and celebrities turned it into a brand built on a daring new elegance. The label is known for its love of tailoring and structured garments with character, blending French allure with bold colour and Italian influence. Signature pieces include the Croco Signature Short Trenchcoat, croc-effect mini skirts and carrot pants, polo dresses with pleated or fringed skirts, feathered georgette shirts and mohair knits. All production is handled in Italy, where every workshop and supplier is based. The brand pairs past influences and processes with a forward-looking approach, aiming for ethical, sustainable production that is fully made in Italy. Rowen Rose was first bought by Galeries Lafayette Champs-Élysées and H Lorenzo, later joined LuisaViaRoma and Net-a-Porter, and shows at Milan Fashion Week. It has dressed Beyoncé, Dua Lipa, Jane Fonda and Hailey Bieber.

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HODAKOVA

Sweden · Est. 2021 · Luxury

HODAKOVA is a sustainable European designer clothing label for women, founded in Stockholm in 2021 by Ellen Hodakova Larsson. The label converts discarded materials of the finest quality into one-of-a-kind pieces, using methods from the past to tell a story of time. Larsson's stated aim is to build a fully sustainable fashion house and change how people think about the value of existing things. The collection covers dresses, tops, skirts, shirts, blazers, suit trousers, trench coats and leather jackets, alongside bags, shoes and printed matter. Signature pieces include the Pinched Blazer, the Upside Down Trenchcoat, pillowcase dresses and the Riding Boot Bag. Everything is made by hand at its Stockholm atelier in Sweden. HODAKOVA's upcycled garments are draped and composed from repurposed fabrics and objects such as old leather, wool, bed linen and existing clothes. Collections often include a surprising object turned into fashion, such as a dress made from her father's attaché case or a dress built from spoons. The label shows at Paris Fashion Week, and in 2024 Larsson won the LVMH Prize for Young Fashion Designers, which came with a 400,000-euro endowment and a year of mentoring from LVMH.

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Named Collective

UK · Est. 2017 · Mid-range

Named Collective is a British designer streetwear label for men and women, founded in London in 2017 by Georgie and Sam. The brand began as Georgie's bedroom project customising second-hand clothing, which she started at 15. When demand grew beyond what she could handle alone, Sam left his job to join her as co-founder, and together they turned it into an independent East London leisurewear label. Its mission is simple: to redefine leisurewear for a new generation. The gender-neutral range covers hoodies, sweatpants, tops, shorts, bikinis, underwear, activewear and outerwear, known for rhinestone embellishment and maximalist graphics. Signature pieces include the Dusk Rhinestone Zip Hoodie, the Chains Sweatpants, the Cryptic Rhinestone Tank Top, the Feral Faux Fur Reversible Bomber Jacket, Named Classics logo underwear and the Nth Active range. Clothing is listed as made in the UK. The label releases limited-run drops rather than mass collections and describes itself as co-creating the future of leisurewear with the community at its core. Named Collective has been featured by Clash magazine, New Wave Magazine and LDNFASHION, and it calls itself a brand, a community and a revolution.

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Marcela London

UK · Mid-range

Marcela London is a minimalist womenswear label based in London, where it runs as an online studio; the brand does not publicly name its founder or founding year. Its focus is on elevated everyday basics with modern cuts and fluid silhouettes, made for a clean and understated wardrobe. Drawing inspiration from the contemporary woman's lifestyle, Marcela London designs pieces that blend functionality and simplicity. Each item is meant to complement the next, so a polished daily outfit comes together with minimal effort, an approach the brand describes as luxury basics. The range includes coats, jackets, blazers, knitwear, dresses, tops, trousers and skirts. Signature pieces include the Fraye Funnel Neck Trench, the Neve Cocoon Coat, the Meo Wool Cape Jacket, the Leesa Cashmere Blend Wrap Jacket, the Soléne Silk Button Top, the Shay Sleeveless Turtleneck and the Kenza Wool Silk Trousers. Marcela London works with quality fabrics such as wool, cashmere blends, silk, cotton and Tencel. The brand does not publicly state where its pieces are made. It sells directly through its own online store, which also takes preorders on selected styles.

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Hansel from Basel

USA · Est. 2007 · Affordable

Hansel from Basel is an American legwear and knitwear label for women, men and kids, founded in Los Angeles in 2007 by Hannah Byun. An artist turned designer, Byun created the brand to bring much-needed zest and inspiration to everyday legwear. With each collection the label sets out to explore and elevate textures, materials and silhouettes with a little bit of whimsy. It launched with a modest range of women's legwear and now makes women's, men's and kids' collections, plus a seasonal clothing line. The range is built around patterned crew socks, sheer and sporty socks, kids' Mini styles and Mini + Me matching sets, along with opaque tights, printed leggings and cashmere knits such as the Kegan Sweater and Wilder Ruffle Cardigan. It also makes hair clips, bucket hats and totes. Hansel from Basel works with small-batch producers and artisans both locally and globally, and many of its socks and knits are made in Portugal, Italy or Japan. The brand says every collection is ethically made, with 30% produced using 100% renewable energy. Hansel from Basel is independent and sells online and through stockists.

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Carla Fernández

Mexico · Est. 2002 · Luxury

Carla Fernández is a Mexican ethical designer label, founded in Mexico City in 2002 by designer Carla Fernández. Born and based in Mexico City, she creates clothing inspired by the geometric and textile richness of Mexico, guided by the motto that fashion is not ephemeral. The label is recognised internationally for preserving the textile heritage of Mexico's Indigenous communities through contemporary design. The range includes shirts, pants, dresses, tunics, ponchos, T-shirts, blouses, jumpers, capes and coats such as the Abrigo Círculos. It also offers jewellery, bags and the book Manifiesto de la Moda en Resistencia. Clothing is made in Mexico in collaboration with artisans from Indigenous communities across the country, using cotton, wool, silk and linen. Through Taller Flora, its mobile design laboratory, the label works side by side with artisans, combining traditional Mexican crafts with modern aesthetics. Carla Fernández received a Prince Claus Award for her work in ethical fashion and cultural sustainability. Her projects include a collaboration with the British Museum, and she has worked with her partner, artist Pedro Reyes. The label remains independent and founder-led.

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Chula Fashion

Vietnam · Est. 2005 · Mid-range

Chula Fashion is a hand-painted womenswear label, founded in Hanoi in 2005 by Spanish designers Diego Cortizas and Laura Fontan. The couple met at university in Madrid, where Diego studied architecture and Laura political science, and in 2003 they left their jobs in Galicia for a sabbatical year in Hanoi. In Spanish, chula means beautiful in a bold, confident way, and the label's first skirts, painted with playful sketches, were sold at Ipa-Nema in Hanoi's Old Quarter. Today Chula makes gowns, dresses, tunics, blouses, shirts, boleros, coats, capes and trousers inspired by Asian cities and culture. Pieces include the Hanoian Gate Gown, the Countdown Gown, the Hoi An Lanterns Shirt, the Tokyo Chōchin Bolero and the Anaglyph Coat. Everything is made by hand at its atelier in Hanoi's Tây Hồ District. More than 70% of its artisans are women living with a disability, a commitment that began in 2006 when the founders hired their first tailor, Duong, through the NGO Hoa Sua. Chula also works textiles from Vietnam's Mông, Thái and Cơ Tu communities into patchwork jackets and kimonos, and it showed its first themed collection at the Vietnam Fine Arts Museum in 2007.

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LEO LIN

Australia · Est. 2017 · Luxury

LEO LIN is an Australian designer label for women, founded in Sydney in 2017 by Leo Lin. Born in Dalian, China, Lin moved to Australia as a teenager, and his namesake label blends his Chinese heritage with the Australian creative landscape. The brand is known for joyful, bold designs shaped by confident colour, strong femininity and luxurious craftsmanship, with strong tailoring offset by expressive colour and daring fabrics. Dresses make up most of the range, from appliqué bustier mini dresses like the Roselle to printed and beaded maxi dresses such as the Lucinda and Ava. It also makes gowns, silk blouses, embroidered bustier tops, pleated maxi skirts, tweed and lace shorts, jacquard blazers, jackets and coats. The label's signature is its exclusive suite of in-house, hand-drawn prints. LEO LIN focuses on investment pieces with hand-made construction, and the full cycle of each collection, from design and sampling to production, is carried out by its own team across its Sydney design studio and its atelier in Dalian. The label first launched in Melbourne before moving to Sydney, and it remains independent and led by Lin as founder and creative director.

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Lilli Jahilo

Estonia · Est. 2010 · Luxury

Lilli Jahilo is an Estonian designer label for women, founded in Tallinn in 2010 by designer Lilli Jahilo. She trained at Chanel, the Oslo National Academy of the Arts and the Estonian Academy of Arts, and started the brand as a made-to-measure atelier with her mother, marketing expert Marika. It is still family-run, with Lilli's cousin Tene as co-owner and director. The label has grown into a luxury ready-to-wear brand whose signature is meticulously crafted dresses and gowns, alongside tops, skirts, corsets, jumpsuits, knitwear and coats. Signature pieces include the Celeste and Maxima Silk gowns, the Hedvig Lace Gown, the Harper dress and the Blake corset. Most pieces are handcrafted on demand in Estonia by in-house tailors and partner workshops, using silk, cotton, wool and linen. Its pre-loved initiative, launched in 2020, extends the life of its garments. Lilli Jahilo won the Golden Needle Designer of the Year award at Tallinn Fashion Week in 2016, plus Epica and Balticbest awards for its Cannes Dress campaign. In 2021 President Kersti Kaljulaid awarded her the Order of the White Star.

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Folk Clothing

UK · Est. 2002 · Mid-range

Folk is a British designer clothing label for men and women, founded in London in 2002 by Cathal McAteer. The brand describes McAteer as a restless creative and tireless wanderer who set out to create a relevant and charismatic clothing brand that makes cult classics rather than pop hits. Folk calls its clothing quietly stylish and enriched by subtle details, offering style without drama, and says its name implies something democratic, for everyone. The label makes shirts, trousers, jeans, outerwear, knitwear, T-shirts, sweatshirts, shorts, skirts and dresses. Signature pieces include the Curve Shirt and Soft Collar shirts, Assembly jackets, pants and shorts, Drawcord trousers and barrel leg jeans, along with knits such as the Assembly Crew Jumper, Rivet sweats and quilted gilets. Folk also collaborates with artists, musicians and writers on twice-yearly collections. Most of its own clothing is made in Portugal and India, with some pieces made in Italy, China and Scotland. Each season it works toward its sustainable production goals with organic cottons, recycled polyesters, natural trims and upcycled fabrics. Folk is independent and led by McAteer, with London stores in Shoreditch, Holborn and Soho.

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Miami Live

USA · Affordable

Miami Live is an American casual clothing label inspired by the vibrant culture of Miami; the brand does not publicly name its founder or founding year. It designs activewear and lifestyle basics meant to bring positive energy and high vibes into everyday life. Its motto, "Live Fit. Be Live.", sums up that approach. "Live Fit" is about staying active and feeling good in your own body, while "Be Live" is about keeping a positive mindset and sharing that energy with others. The brand presents itself as a community as much as a clothing line, built around fitness, fashion and mindset. The range includes oversized tees, crop tees, tank tops and hats. Signature pieces include the Bold Oversized Tee, the Essential Oversized Tee, the Embroidered Crop Tee, the Classic Tank and the Palm Hat, many of them made from cotton and designed to move from the gym to the streets. Miami Live does not publicly state where its clothing is made or who owns the business. It appears to be a small, independent label that sells online and ships orders within the US.

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OUND OUND

Uruguay · Est. 2015 · Luxury

OUND is a minimalist, handmade luxury clothing label, founded in Uruguay in 2015 by designer Paula Delgado. Delgado previously worked as a fashion designer for two leading global fast fashion corporations, then spent 2015 to 2017 in rural Argentina and Scotland learning about wool production, weaving and knitting and teaching herself botanical dyeing. Inspired by permaculture, she describes OUND as an investigative project rooted in simplicity and humble luxury. The label specialises in hand-knitted undyed wool pullovers and cardigans and naturally dyed silk dresses, alongside tops and trousers. Pieces are one-of-a-kind or made in limited editions in Uruguay, where a network of hand knitters, dyers and embroiderers work from small family studios across the country. OUND uses only natural, renewable and biodegradable fibres such as wool, silk, cotton and linen. Wool comes from Uruguayan Merino and Corriedale sheep raised on open grasslands and is left in its natural colours, while silk is dyed with plants and food waste such as avocado skins, eucalyptus leaves, onion peels and loquat. OUND builds long-term relationships with its artisans, paying fairly and visiting regularly, and its main markets are the United States, Japan and Europe.

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Vanessa Bruno

France · Est. 1996 · Luxury

Vanessa Bruno is a European luxury clothing label for women, founded in Paris in 1996 by designer Vanessa Bruno. Born in France to a Danish mother and an Italian father who worked with labels such as Cacharel, Bruno grew up in the fashion world and trained at Dorothée Bis and Michel Klein. Her aim was a wardrobe that is both relaxed and refined, chic and pragmatic, for a woman who is free, modern, timeless and naturally beautiful. The collections include shirts, tops, knitwear such as the Malo jumper, dresses, coats, jeans, trousers and skirts, alongside bags. Its emblem is Le Cabas, the canvas tote trimmed with sequins that the brand has made since 1998. Its clothing is made in France and other countries, and the Cabas is made in a family workshop in Pantin near Paris. The brand favours natural fibres, including Masters of Linen certified linen, organic cotton and yak wool. Vanessa Bruno opened its first boutique in Tokyo in 1996 and in Paris in 1998, has been worn by Vanessa Paradis, Charlotte Gainsbourg and Lou Doillon, and is sold through more than 300 points of sale.

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Donni

USA · Est. 2009 · Mid-range

Donni is an American sustainable clothing and accessories label for women, founded in Los Angeles in 2009 by Alyssa Wasko. It all started when Wasko lost her father, lovingly known as Donny, and turned to creativity for comfort by designing a scarf by hand. As word spread, her designs caught the attention of women across the country, and a brand was born, shaped by her background at Chanel, a love of vintage menswear and a signature approach to colour. Donni grew from scarves into ready-to-wear in 2018 and now makes effortlessly wearable pieces designed to be thrown on and lived in. Its range includes the Pointelle Simple Crop Pant, the Silk Taffeta Cargo Pant, the Jersey Baseball Tee, heavy cotton knit sweaters and silk scrunchies and bows. Every piece is made in Los Angeles from locally milled or sourced fabrics. Most of its vendors, factories, cutting houses, knitting mills and patternmakers are women-owned or women-led, and natural fibres and eco-friendly materials form the core of its collections. Donni has grown through a drop model of limited releases, which Forbes covered in 2021. It remains independent and is owned and run by Wasko.

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Black Crane

USA · Est. 2009 · Mid-range

Black Crane is an American minimalist label for women, founded in Los Angeles in 2009 by Alexander Yamaguchi and Momoko Suzuki. The husband-and-wife duo both moved to Los Angeles from Tokyo and launched the line in fall 2009. Yamaguchi, a former graphic designer, previously ran a men's line under his own name, while Suzuki, the brand's designer, has a background in environmental art and architecture. Black Crane believes clothes are essential tools for living, and it designs comfortable, functional wardrobe essentials with inclusive silhouettes that complement supple lines. The range includes tops, pants, dresses, ponchos and scarves in natural fibres such as organic cotton cashmere, alpaca and wool. Pieces include its Wide Pants and Army Pants, organic cotton cashmere leggings and sweatpants, draped and raglan tops, the Organic Cotton Twisted Dress and the Alpaca Short Poncho. Black Crane has made its collections in Los Angeles since it began, working closely with a long-term local manufacturing partner. It uses renewable, biodegradable natural fibres and low-impact dyes, and it limits waste with two seasons a year and cut-to-order production. Black Crane is independent and run by its founders, with Yamaguchi as director and Suzuki as designer.

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Howlin’ Knitwear

Belgium · Est. 2009 · Mid-range

Howlin' is a Belgian knitwear label for men and women, founded in Antwerp in 2009 by brothers Jan and Patrick Olyslager. The family's roots in knitwear go back to 1981, when their parents began producing traditional Scottish knitwear under the Morrison label, and Howlin', Scottish slang for smelly, gave the brothers the freedom to build something of their own while staying true to that craft. The brand sums up its approach as good yarns, strange ideas, timeless craftsmanship and a little cosmic twist. It makes playful, traditionally crafted sweaters, cardigans and knit accessories, such as the Birth Of The Cool sweater, Shaggy Bear cardigans, the Brain Freezer Hat and Bandana Lover scarves. The range also includes the Cosmic Pants, the Coach Your Jacket, T-shirts and bags like the Astro Bag. Collections are made by specialist manufacturers in Scotland, Ireland and Belgium. In Scotland, Howlin' aims to bring a fresh, slightly twisted approach to traditional knitwear, combining time-honoured techniques with new colours, patterns and ideas, using natural yarns from local Scottish mills, and each garment is individually handled. The independent, family-run brand has a store at Nationalestraat 20 in Antwerp.

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Kiko Kostadinov

UK · Est. 2016 · Luxury

Kiko Kostadinov is a UK luxury designer clothing label for men and women, founded in London in 2016 by Bulgarian-born designer Kiko Kostadinov. Kostadinov moved to London as a teenager, studied at Central Saint Martins and drew attention while still a student for deconstructed, cut-and-sew Stüssy pieces sold through Dover Street Market. He launched his own label after completing his MA, building it around modern-day uniforms, workwear and precise pattern-cutting. The menswear and womenswear collections include tailored trousers, jackets, coats, knitwear, shirts, dresses and skirts, often with bird-named styles such as the OSPREY Coat and HERON Belted Jacket, plus shoes, bags and scarves. Pieces are made mainly in Bulgaria and Japan, with some made in Italy. Womenswear has been designed since 2018 by Australian twins Laura and Deanna Fanning, who co-own the company with Kostadinov. The label is known for its long-running ASICS partnership, which began in 2017 with sneakers and grew into the ongoing Novalis line, as well as collaborations with Oakley. Kostadinov was supported by the British Fashion Council's NEWGEN scheme, served as creative director of Mackintosh 0001 from 2017, and the brand is stocked by specialist designer stores worldwide.

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House of Sunny

UK · Est. 2011 · Mid-range

House of Sunny is a British designer label for women and men, founded in London in 2011 by Sunny Williams. A trained tailor, Williams started the label in a studio flat in East London, and he now runs it with his wife, Camilla Williams, as managing director. Describing itself as crafted, conscious and independent, the Hackney brand focuses on craft and aims to make "a staple of the moment with a feeling that lasts", with an aesthetic it calls uniquely its own. House of Sunny is known for 1970s-inspired prints, knits and bright colours. Its range includes double-layer second-skin mesh tops, Peggy cardigans, knit dresses such as the Hockney, 13oz straight-leg denim and outerwear like the Hustle Fur Patchwork Coat, along with skirts, swimwear and bags. The brand produces two small collections a year, often on pre-order, and uses faux fur and vegan materials in many pieces. It has said its clothing is manufactured in Turkey, China, Thailand and Italy. In 2021 House of Sunny turned its Hackney showroom into its first store, and its Hockney dress became a social media favourite.

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Song for the Mute

Australia · Est. 2010 · Luxury

Song for the Mute is an Australian luxury designer label for men and women, founded in Sydney in 2010 by Lyna Ty and Melvin Tanaya. The childhood friends bring complementary skills: Ty, an Italian-trained fashion designer, leads design as creative director, while Tanaya, an award-winning graphic artist, directs the brand. The label began with a single printed T-shirt, and its core idea has always been that garments should communicate something meaningful. Its debut collection, Ink, for autumn-winter 2010, comprised just eight styles. Since then the label has treated each season as a chapter in a long-form story, creating coats, jackets, shirts, knits, trousers and T-shirts with relaxed, layered silhouettes. It has worked with local Australian manufacturers since its first T-shirt, and its clothing is made in Australia. Fabric sits at the core of its design, with an experimental, textile-led process that blends streetwear influence with careful craft and long-lasting quality. Song for the Mute presents its menswear on the Paris fashion calendar. Its adidas Originals collaboration launched in 2022, when its Shadowturf sneakers sold out in about ten minutes, and it has since opened a Sydney flagship and a store at QV Melbourne.

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Precious Trust

UAE · Est. 2018 · Mid-range

Precious Trust is an Emirati designer streetwear label for men and women, founded in Dubai in 2018 by Wathek Allal. An Algerian native, Allal moved to Dubai as a teenager and began by making tracksuits for friends, turning the response into a brand. Precious Trust blends the dynamic of contemporary Western fashion with rich Algerian heritage, drawing on sportswear, skateboarding culture and urban art, and it is seen as a testament to cultural fusion within the local fashion industry. The range covers graphic T-shirts, shirts, pants, denim, jackets and headwear. Signature pieces include the Late Night Drive Tee, the Ode To Mazzy Tee, the PT Militia Tee, the PT Adventure Gear Pants, PT Victory Denim and the PT Distressed Denim Jacket. Everything is made in the UAE. The label combines an intuitive understanding of style with craftsmanship, and many of its graphics reference Algerian and Amazigh heritage. Precious Trust was profiled by Vogue as one of the labels redefining fashion in Dubai and has been featured by Nataal. It has collaborated with Pot Plant Club and released a PT x Number10 x Nike collection.

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