HODAKOVA

HODAKOVA is a sustainable European designer clothing label for women, founded in Stockholm in 2021 by Ellen Hodakova Larsson. The label converts discarded materials of the finest quality into one-of-a-kind pieces, using methods from the past to tell a story of time. Larsson's stated aim is to build a fully sustainable fashion house and change how people think about the value of existing things. The collection covers dresses, tops, skirts, shirts, blazers, suit trousers, trench coats and leather jackets, alongside bags, shoes and printed matter. Signature pieces include the Pinched Blazer, the Upside Down Trenchcoat, pillowcase dresses and the Riding Boot Bag. Everything is made by hand at its Stockholm atelier in Sweden. HODAKOVA's upcycled garments are draped and composed from repurposed fabrics and objects such as old leather, wool, bed linen and existing clothes. Collections often include a surprising object turned into fashion, such as a dress made from her father's attaché case or a dress built from spoons. The label shows at Paris Fashion Week, and in 2024 Larsson won the LVMH Prize for Young Fashion Designers, which came with a 400,000-euro endowment and a year of mentoring from LVMH.