
Nature Baby
New Zealand · Est. 1998 · Mid-range
Baby is a pioneering New Zealand kids clothing brand founded in 1998 in Grey Lynn, Auckland, by Jacob and Georgia Faull, who returned from a visit to Planet Organic in London inspired to bring certified organic baby clothing to New Zealand for the very first time. Launched from their Grey Lynn flat and grown into a thriving national brand with three New Zealand stores, a Sydney flagship, and international stockists from the United States to Amsterdam and Hong Kong, Nature Baby produces beautifully crafted organic cotton and merino essentials for babies and toddlers free from harmful chemicals throughout. The brand also runs its innovative Worn Again initiative, allowing customers to return pre-loved Nature Baby garments for store credit and resale — embodying a genuinely circular approach to children's fashion. With 25 years of quiet pioneering, Nature Baby remains New Zealand's most beloved organic kids clothing brand.





















