We-Ar4

is founded in 2021 by fashion industry veterans Anna Bakst, former CEO of Kate Spade New York and group president of Michael Kors, and Michele Rutigliano, former vice president of global merchandising at Kate Spade and Marc Jacobs. This designer clothing brand was built around a radical premise: instead of developing new materials, it rescues luxury deadstock fabrics and leathers left over from other brands and past seasons at top European mills, turning them into elevated contemporary ready-to-wear and accessories. The name reflects the founders' belief that they are "WE-AR4" things like planet responsibility and the future of fashion, and every collection is a tight capsule of bespoke pieces with small production runs that underscore its exclusivity. The brand launched direct-to-consumer in fall 2021 and quickly expanded into Bergdorf Goodman, Selfridges, Lane Crawford, and Nordstrom.