
UpCircle Beauty
United Kingdom · Est. 2016 · Affordable
UpCircle Beauty, founded in 2016 by siblings Anna and William Brightman, is a London-based sustainable brand pioneering a circular beauty model. The company specializes in repurposing leftover natural ingredients from the food industry—coffee grounds, fruit stones, and chai spices—into nutrient-rich haircare and skincare. Every product is vegan, cruelty-free, and packaged in recyclable materials, with certifications confirming ecological responsibility. UpCircle's innovative approach transforms waste into effective formulations while reducing environmental impact. The brand has become one of the UK's most recognized clean beauty leaders, proving that sustainability and performance are inseparable.




















