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Good Juju
British Columbia · Est. 2024 · Affordable
Good Juju is a Vancouver-based brand founded in 2024, specializing in science-backed, plastic-free haircare and personal-care bars. Its probiotic-powered shampoo and conditioner bars combine rice protein and natural oils to promote scalp balance and strengthen hair while eliminating waste. Every product is vegan, cruelty-free, and packaged in compostable materials, reflecting commitment to environmental impact reduction. The brand makes sustainability accessible to everyday consumers through high-performing, waste-free formulations. Good Juju stands out for fusing green innovation with biotechnology, delivering ethical beauty solutions for conscious global consumers.
Viori
United States · Est. 2019 · Mid-range
Viori is a U.S.-based sustainable haircare brand founded in 2019 by Ezra Kwong and Chase Sagum, based in Orem, Utah. Inspired by the centuries-old hair rituals of the Red Yao tribe in Longsheng, China, Viori creates solid shampoo and conditioner bars using Longsheng rice water, combining traditional Asian haircare wisdom with modern eco-friendly innovation. All products are vegan, sulfate-free, and made with natural ingredients that strengthen and smooth hair. Viori works directly with the Red Yao community, sharing profits to support cultural preservation and economic growth. The brand is distinctive for cultural authenticity and sustainability, proving that every bar reduces plastic waste while honoring an ancient beauty tradition, making it a global favorite for eco-conscious consumers.
The Earthling Co.
Pennsylvania · Est. 2018 · Mid-range
The Earthling Co. was founded in 2018 by Emelia DiBello and Kevin McQuiston in Kennett Square, Pennsylvania, revolutionizing haircare through sustainable, plastic-free solid products. The brand's shampoo and conditioner bars are formulated with gentle, biodegradable ingredients including coconut oil, shea butter, and plant-based surfactants, all vegan, cruelty-free, and free from parabens and sulfates. By eliminating plastic packaging entirely, The Earthling Co. proves that sustainability and convenience can align seamlessly in modern beauty. The brand empowers eco-conscious consumers to make responsible choices without sacrificing efficacy, becoming a go-to source for those seeking effective, planet-friendly alternatives to traditional liquid haircare.
