Routine Cream

CurlShoppe is a Canadian natural haircare brand founded in 2015 by Natasha Sheppard and Rowan McAnoy. Based in Toronto, the brand was created to support the curly and textured hair community through affordable, effective products. Its product line — from cleansing conditioners to butters and gels — focuses on hydration, moisture retention, and definition using natural ingredients like aloe vera, shea butter, and coconut oil. CurlShoppe’s products are silicone-free, sulfate-free, and cruelty-free. The brand also places a strong emphasis on education, helping customers understand curl care routines and hair porosity. What makes CurlShoppe unique is its focus on representation and accessibility — providing inclusive, high-quality products designed for textured hair within Canada’s diverse beauty landscape.

Carina Organics is a Vancouver-based family-owned brand founded in 1972 by Flora Vassiliou. The company was created to provide safe, plant-based personal-care products free from synthetic chemicals. Its haircare line includes gentle shampoos, conditioners, and styling products formulated with natural ingredients like aloe vera, chamomile, and dandelion extract. All products are vegan, cruelty-free, and biodegradable, reflecting the brand’s long-standing commitment to sustainability and health. Carina Organics has remained independent for over 50 years, earning trust for its ingredient transparency and consistent product quality. What makes the brand unique is its uncompromising purity — every product is hand-crafted in small batches and made from sustainably sourced botanicals. With a loyal following across North America, Carina Organics continues to lead in clean, family-friendly hair and body care.

Design.Me Hair is a Canadian haircare brand founded in 2015 by Safir Shnayderman and Amy Stollmeyer. The company was created with a vision to make salon-quality products simple, fun, and effective for everyday use. Based in Montreal, Design.Me offers a full range of styling and care products, including shampoos, conditioners, volumizing sprays, and leave-in treatments. Each product is formulated to deliver professional results while being cruelty-free, vegan, and free from harmful ingredients like sulfates, parabens, and gluten. Known for its vibrant packaging and playful branding, Design.Me combines performance with personality, appealing to both stylists and consumers. The brand gained major popularity with its Puff.Me volumizing powder, one of the first in its category to use a precise pump applicator. What makes Design.Me Hair unique is its balance of innovation, aesthetic appeal, and clean formulations — making professional haircare approachable, inclusive, and enjoyable for all hair types.