
Precious Trust
UAE · Est. 2018 · Mid-range
Precious Trust is an Emirati designer streetwear label for men and women, founded in Dubai in 2018 by Wathek Allal. An Algerian native, Allal moved to Dubai as a teenager and began by making tracksuits for friends, turning the response into a brand. Precious Trust blends the dynamic of contemporary Western fashion with rich Algerian heritage, drawing on sportswear, skateboarding culture and urban art, and it is seen as a testament to cultural fusion within the local fashion industry. The range covers graphic T-shirts, shirts, pants, denim, jackets and headwear. Signature pieces include the Late Night Drive Tee, the Ode To Mazzy Tee, the PT Militia Tee, the PT Adventure Gear Pants, PT Victory Denim and the PT Distressed Denim Jacket. Everything is made in the UAE. The label combines an intuitive understanding of style with craftsmanship, and many of its graphics reference Algerian and Amazigh heritage. Precious Trust was profiled by Vogue as one of the labels redefining fashion in Dubai and has been featured by Nataal. It has collaborated with Pot Plant Club and released a PT x Number10 x Nike collection.






















