
Fey Fey Worldwide
USA · Est. 2019 · Mid-range
Fey Fey Worldwide is an American luxury designer clothing label for women, founded in New York in 2019 by Feyfey Yufei Liu. Born in China and raised in the United States, Feyfey studied at the Rhode Island School of Design and the Royal College of Art in London, and launched the label between New York and London. The brand explores modern femininity through humour, narrative and unexpected construction, producing clothes that feel like wearable souvenirs for life in transit. Fey Fey Worldwide first drew attention with inflatable designs, including the 0x0 100% AIR Purse, a flat handbag that inflates with a built-in fan, and inflated hoodies and gowns. It has since moved into ready-to-wear, from the AW25 collection A Kind of Weather to the SS26 collection Take-Off, whose 18 looks include built-in neck pillows and seat cushions for long-haul flights. Combining garment design with performance, video and storytelling, Feyfey treats fashion as both armour and language, and has collaborated with video director Lishan Liu and, on a T-shirt called Betty, with Han Gao. The label has been featured by Hypebae, 4N Magazine and HIGHXTAR, and has been stocked by ap0cene and Bungee Space.






















