Location

New York, USA

Founded

2019

Price range

$90 – $650

Shipping

Worldwide

Fey Fey Worldwide

Independent brand — verified
About

Fey Fey Worldwide is an American luxury designer clothing label for women, founded in New York in 2019 by Feyfey Yufei Liu. Born in China and raised in the United States, Feyfey studied at the Rhode Island School of Design and the Royal College of Art in London, and launched the label between New York and London. The brand explores modern femininity through humour, narrative and unexpected construction, producing clothes that feel like wearable souvenirs for life in transit. Fey Fey Worldwide first drew attention with inflatable designs, including the 0x0 100% AIR Purse, a flat handbag that inflates with a built-in fan, and inflated hoodies and gowns. It has since moved into ready-to-wear, from the AW25 collection A Kind of Weather to the SS26 collection Take-Off, whose 18 looks include built-in neck pillows and seat cushions for long-haul flights. Combining garment design with performance, video and storytelling, Feyfey treats fashion as both armour and language, and has collaborated with video director Lishan Liu and, on a T-shirt called Betty, with Han Gao. The label has been featured by Hypebae, 4N Magazine and HIGHXTAR, and has been stocked by ap0cene and Bungee Space.

Brand Details

USA
Last reviewed
Oct 2026
Independent brand
Verified
F
Feyfey Yufei Liu

Corrections

How we review brands

More like this

From other labels in the directory.

Frequently asked questions

What is Fey Fey Worldwide known for?
Fey Fey Worldwide is a New York luxury designer label known for expressive, fashion-forward clothing with a strong creative identity. Its collections are aimed at shoppers looking for distinctive designer pieces rather than conventional basics.
What does Fey Fey Worldwide sell?
Fey Fey Worldwide offers luxury designer clothing and statement pieces with contemporary silhouettes and a more directional fashion approach. The collection is built around individuality and visual impact.
Who founded Fey Fey Worldwide?
Fey Fey Worldwide was founded in 2019 by Feyfey Yufei Liu.
Where is Fey Fey Worldwide based?
Fey Fey Worldwide is based in New York, United States, placing the label within the city’s independent designer fashion scene.
Where is Fey Fey Worldwide clothing made?
Fey Fey Worldwide clothing is made in the USA, keeping production close to its New York design base.
What style is Fey Fey Worldwide clothing?
Fey Fey Worldwide focuses on contemporary luxury fashion with statement silhouettes and a strong designer point of view, making it better suited to expressive dressing than purely minimalist wardrobe building.
Is Fey Fey Worldwide a luxury brand?
Fey Fey Worldwide sits in the luxury designer category, with its USA production, independent creative direction and fashion-led positioning distinguishing it from mass-market clothing brands.

Ready to shop?

Visit Fey Fey Worldwide

You May Also Like

Discover more brands you might be interested in

Waltz Studio featured image

Waltz Studio

USA · Est. 2014 · Mid-range

Waltz is a minimalist American designer clothing label for women, founded in San Francisco in 2014 by Danielle Colen. A native New Yorker with a background in landscape and architectural photography, Colen earned an MFA in fashion design at the Academy of Art University and worked as a patternmaker before launching her own line. Her love of strong lines and precise shapes runs through every collection, built on the belief that fashion should elevate the everyday without frills or excess. Inspired by the simplicity of menswear but cut for a woman's body, Waltz makes seasonless wardrobe staples: dresses, shirts, tops, trousers, jeans, skirts, jumpsuits, jackets and knitwear in natural fabrics such as cotton, organic cotton, linen, wool and lyocell. Patterns are cut in the San Francisco studio and garments are made in the USA. The label's ethical approach rests on domestic manufacturing, careful tailoring and long-lasting pieces designed to slip into an existing wardrobe rather than chase trends. Racked named Waltz a San Francisco womenswear brand to watch in 2016, and the label has been featured in Metal Magazine. Its collections have been stocked by West Coast boutiques including Voyager, Anaise and Anomie.

Untitled in Motion featured image

Untitled in Motion

USA · Est. 2020 · Affordable

Untitled in Motion is an American designer clothing label for women, founded in Brooklyn, New York in 2020 by Marika Kandelaki and Virginia Craddock. Kandelaki is an artist and print designer with more than 20 years of experience in New York textile design, while Craddock is a fashion business consultant who previously founded the brand Kurt Lyle. The pair met at the Premiere Vision NYC trade show and began the label during the pandemic, approaching each collection as an artist approaches a canvas. The range covers dresses, tops, skirts, trousers, outerwear and knitwear, with simple, fluid silhouettes that showcase exclusive, limited-edition prints. The brand began with "wakewear" such as robes, shirts, shorts and sleep dresses meant for waking, sleeping and the creative time in between. Pieces are made in China. The prints draw on dream states, surrealism and architecture, referencing de Chirico's arches, Dora Maar's light play, Magritte's skies, Schiaparelli's trompe l'oeil and Matisse's cutouts. Many designs are digitally printed on vegan TENCEL Luxe, a lyocell from renewable wood, and the brand works with audited factories that pay fair wages for fair hours. Untitled in Motion has been featured by the art and fashion magazine Whitewall.

Two New York featured image

Two New York

USA · Est. 2010 · Luxury

Two New York is a minimalist designer clothing label for women, founded in Brooklyn, New York in 2010 by Monica Patel-Cohn. Before launching the line, Patel-Cohn worked in creative roles at Barneys and at Prada in Milan. With an Indian father and an Italian mother, she was inspired by the saris her family wore at her wedding in Italy and set out to create a modern, minimal take on caftans, tunics and easy dresses in handwoven fabrics. The collection includes caftans, tunics, dresses, shirts, blouses and trousers, along with scarves and accessories, designed for travel, a staycation or the city. Fabrics are designed in house or sourced from artisans and weavers across India, ranging from hand-spun khadi cotton in indigo dyes to Jamdani saris, ikat and dabu prints. Garments are made in the USA, and the caftan has been the label's signature since its first collection. Two works in small quantities to support handloom weavers and their livelihoods, treating the hand-loomed sari as a craft worth preserving. The brand's studio sits on Main Street in DUMBO and is open by appointment. Two has been featured in Vogue, Yolo Journal and The Flair Index.

From The Labels is not officially associated with the brands, designers, or individuals mentioned on this page. Information is curated from public sources, and brand owners can update or verify their listings by contacting support@fromthelabels.com.