The Great Clothing Brand Featured Image
Clothing Brands

Location

Los Angeles, USA

Founded

2015

Price range

$40 – $1,250

Shipping

Worldwide

Catalogue

500 products

Size range

XS–XL

New arrivals

91 this month

The Great

Independent brand — verified
About

THE GREAT. is an American designer clothing label for women, founded in Los Angeles in 2015 by Emily Current and Meritt Elliott. The Northern California natives became best friends at UCLA, bonding over denim, Americana and hunts for vintage jeans, then worked as celebrity stylists before launching Current/Elliott in 2008, which they exited in 2012. Both are members of the CFDA, and their brand celebrates friendship, creativity, authenticity and looking to the past for inspiration. The collection offers vintage-inspired everyday pieces with a tightly edited take on classic Americana, from The Boxy Crew tee and College Sweatshirt to sweatpants, denim, dresses, knitwear, The Car Coat and a Stetson collaboration. Production stays local, with 60-70% of each seasonal collection made in the USA, in Los Angeles. To keep clothes in closets rather than landfills, THE GREAT. cuts to order, producing only what has sold or will sell. Women make up 84% of its leadership team. Current and Elliott have also designed for Pottery Barn Teen and Pottery Barn Kids and written the book A Denim Story. THE GREAT. launched in over 200 retailers and now has nine stores, including West Hollywood and SoHo.

Tags
#custom#everyday#locally made#natural#mid-range

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Brand Details

USA
Cotton
Linen
Wool
Cashmere
Silk
Polyester
Nylon
Last reviewed
Oct 2026
Independent brand
Verified
E
Emily Current
M
Meritt Elliott

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Frequently asked questions

What kind of clothing does The Great make?
The Great (styled THE GREAT.) is a Los Angeles label making vintage-inspired, Americana-style everyday clothing for women, with some men's and kids' pieces. Its range covers tees, sweatshirts, sweatpants, denim, dresses, skirts, knitwear, jackets and sleepwear.
What sweatshirts and other pieces does The Great sell?
The Great is known for relaxed basics such as The Boxy Crew tee, its College Sweatshirt and sweatpants, along with outerwear like The Car Coat. It also has a Stetson & THE GREAT. collaboration of hats, belts and cowboy boots.
How much does The Great cost?
The Great is a mid-to-premium brand, with most pieces between about $40 and $1,250 USD. Tees cost around $80–$165, sweatshirts about $185 and dresses around $300, while leather and suede jackets reach about $995–$1,250.
Where is The Great located?
The Great is based in Los Angeles, USA, and opened its first flagship store in West Hollywood in 2018. It now has nine stores, eight on the West Coast plus a New York flagship in SoHo.
Who founded The Great?
The Great was founded by best friends Emily Current and Meritt Elliott, who launched it as a full women's collection in 2015. The duo previously created the denim brand Current/Elliott in 2008.
Who owns The Great?
The Great is an independent brand owned and run by its founders, Emily Current and Meritt Elliott.
Is The Great made in the USA?
The Great makes many of its pieces locally, with a number of styles noted as made in Los Angeles, though not every product lists where it's made. It works mainly in natural fabrics such as cotton, linen, wool and cashmere.

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