Oui Clothing Brand Featured Image
Clothing Brands

Location

Munich, Germany

Founded

1972

Price range

€25 – €349.95

Shipping

Germany, Austria, Belgium, Netherlands, France, Spain, Ireland

Oui

Independent brand — verified
About

Oui is a European clothing label for women, founded in Munich in 1972 by the Gottesdiener family, whose business began with the LaGotte children's label started by Paula Gottesdiener and her husband Mendel in the early 1950s. Their son Nathan and his wife Yael moved the company into young womenswear as Miss Lagotte before adopting the name Oui, chosen to express a positive attitude to life. Since 1998 the family business has been run by the third generation, Daniel Gottesdiener. Under the motto "Knit. Passion. Love.", Oui is best known for cosy, high-quality knitwear, alongside sweaters, cardigans, T-shirts, blouses, dresses, trousers, jeans, skirts, jackets, coats and accessories. Its design team creates monthly collections of casual, detail-focused styles in materials such as cotton, viscose, wool, cashmere and linen. Collections are designed and developed in Munich. The headquarters in the north of Munich has been the company's creative hub for more than five decades, bringing design, styling, marketing and e-commerce teams together under one roof. Oui is sold through more than 1,000 points of sale in Germany and around 1,500 abroad, as well as its own stores and online shop.

Tags
#ethical#everyday#heritage#natural#mid-range

Brand Details

Europe
Cotton
Viscose
Wool
Cashmere
Linen
Last reviewed
Oct 2026
Independent brand
Verified
P
Paula Gottesdiener
M
Mendel Gottesdiener

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Frequently asked questions

What is Oui known for?
Oui is a Munich fashion label best known for premium women’s knitwear and colourful everyday clothing that combines comfort with contemporary European styling.
What does Oui sell?
Oui sells sweaters, cardigans, tops, shirts, dresses, trousers, jeans, skirts, jackets, coats and accessories, with knitwear at the centre of its collections.
Who founded Oui?
Oui traces its family business roots to Paula and Mendel Gottesdiener, with the company adopting the Oui name in 1972.
Where is Oui based?
Oui is based in Munich, Germany, where its collections are designed and developed.
Where is Oui clothing made?
Oui clothing is made in Europe, while its creative and design operations are centred in Munich.
What materials does Oui use?
Oui uses materials including cotton, viscose, wool, cashmere and linen, particularly across its extensive knitwear collections.
How much does Oui clothing cost?
Oui sits in the mid-range fashion category. T-shirts can start around €50, many sweaters cost roughly €100–€180, dresses around €160 and outerwear can reach €300 or more.

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