Livid Jeans

Livid is a Norwegian denim and designer label for men and women, founded in Trondheim in 2010 by Jens Olav Dankertsen. With no formal training, Dankertsen started it as a one-man jeans factory, working with three colleagues under the name Junkie Jeans before building the business into Livid. Today it describes itself as an independent Norwegian brand making contemporary menswear and womenswear with Japanese denim, premium materials and European craftsmanship. Jeans remain the core of the label, with styles such as the Jone cut from denim by renowned mills in Japan and Europe. Around them sit shirts like the Work Shirt in Japanese chambray, Keller tees, alpaca knits such as the Kerin sweater, trousers, skirts, suiting and outerwear including the Polo Coat. The ready-to-wear collection is made mainly in northern Portugal, with some pieces made in Italy and China, while its bespoke jeans have been made in-house in Trondheim. In 2016 Livid launched a Transparency initiative to open up its full value chain, and it offers free first-time repairs and resells returned garments through its Saved programme. Livid runs stores in Norwegian cities including Oslo, Bergen, Stavanger and Trondheim, and its webshop also carries vintage clothing.