
Flora & Curl
United Kingdom · Est. 2017 · Affordable
Flora & Curl is a UK-based natural haircare brand founded in 2017 by Rose Ovensehi, based in London. Designed specifically to simplify curly and textured hair routines, the brand offers plant-based products made with botanicals, essential oils, and flower waters that prioritize moisture, definition, and scalp balance. All formulations are vegan, cruelty-free, and free from silicones and harsh chemicals. Flora & Curl's philosophy celebrates natural curls and encourages users to embrace their texture through simple, nourishing routines that respect hair's natural structure. The brand's clean, floral identity inspired by botanics has made it one of the UK's leading voices in the global curly hair movement, trusted by consumers seeking effective, nature-powered solutions.














