AIIR Professional

Aiir Professional is a U.S.-based professional haircare brand founded by hairstylist Jenny Strebe. The brand combines clean beauty with energetic wellness, formulating its products with gemstones, plant-based ingredients, and essential oils to promote both hair health and emotional balance. Its product line includes styling powders, texture sprays, and shine serums infused with crystals such as rose quartz and amethyst. All Aiir Professional products are cruelty-free, vegan, and free from parabens, sulfates, and gluten. The brand’s philosophy — beauty elevated by energy” — blends spirituality and salon science, appealing to modern consumers seeking mindfulness in their beauty routines. What makes Aiir distinctive is its fusion of performance and holistic care, creating a luxury experience that goes beyond appearance to nurture well-being.