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Alcove Hair
Canada · Est. 2022 · Affordable
Alcove Hair was founded in 2022 by Produits Vernico Ltée and is based in Montreal, Quebec, Canada. The professional haircare brand leverages proprietary Microcapsule Technology to gradually release active ingredients, delivering lasting moisture and protection against heat and environmental damage. The range includes shampoos, conditioners, and treatments formulated for all hair types with vegan, paraben-free, and sulfate-free ingredients combined with advanced polymers and botanical extracts. Alcove Hair partners with salons and stylists to promote hair health through innovation and professional education. The brand's distinctive strength lies in fusing scientific precision with salon expertise, offering durable protection and lightweight hydration tailored to modern styling demands.
Unwritten
Australia · Est. 2019 · Mid-range
Unwritten is an Australian haircare brand founded in 2019, designed for professional stylists and modern consumers seeking clean, effective formulations. Based in New South Wales, the brand crafts shampoos, conditioners, and styling essentials with plant-based ingredients while avoiding sulfates and parabens. Unwritten's minimalist packaging and ingredient transparency reflect its commitment to sustainability and authenticity. The brand prioritizes hair health through gentle formulations that maintain natural texture and deliver salon-quality results. Rooted in Australian craftsmanship and innovation, Unwritten empowers both stylists and everyday users with high-performing, uncomplicated formulas that honor the integrity of healthy hair while respecting environmental responsibility.
AIIR Professional
United States · Est. 2019 · Mid-range
AIIR Professional is a U.S.-based clean beauty brand founded by hairstylist Jenny Strebe, combining salon science with holistic wellness. The brand creates professional-quality styling products infused with plant-based ingredients, essential oils, and gemstones such as rose quartz and amethyst. Its collection includes styling powders, texture sprays, and shine serums designed for modern, mindful beauty routines. All products are vegan, cruelty-free, and free from parabens, sulfates, and gluten, ensuring clean formulations. AIIR Professional stands out for its philosophy of 'beauty elevated by energy'—merging spirituality with performance science. The brand appeals to consumers seeking luxurious haircare that nurtures emotional balance and well-being alongside visible hair health.
