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Unwritten
Australia · Est. 2019 · Mid-range
Unwritten is an Australian haircare brand founded in 2019, designed for professional stylists and modern consumers seeking clean, effective formulations. Based in New South Wales, the brand crafts shampoos, conditioners, and styling essentials with plant-based ingredients while avoiding sulfates and parabens. Unwritten's minimalist packaging and ingredient transparency reflect its commitment to sustainability and authenticity. The brand prioritizes hair health through gentle formulations that maintain natural texture and deliver salon-quality results. Rooted in Australian craftsmanship and innovation, Unwritten empowers both stylists and everyday users with high-performing, uncomplicated formulas that honor the integrity of healthy hair while respecting environmental responsibility.
Frizz Off
Egypt · Est. 2015 · Mid-range
Frizz Off, also known as Curly Hair Solutions, is a professional haircare brand founded in 2015 by Doaa Gawish, based in Cairo, Egypt, specializing in curly and frizz-prone hair. The brand builds salon experience into science-backed formulations developed for defined, frizz-free curls. Its best-known product, Curl Keeper, is used to define curls and reduce frizz without leaving residue. Products feature water-based, silicone-free formulas designed to hold curls in humid conditions through the brand's curl technology. Frizz Off's distinctive strength lies in its specialization, combining salon expertise with curl-focused formulation rather than general haircare. By concentrating on curl definition and humidity resistance with lightweight, water-based products, the brand positions itself specifically for curly and wavy hair types seeking lasting definition without buildup.
AIIR Professional
United States · Est. 2019 · Mid-range
AIIR Professional is a U.S.-based clean beauty brand founded by hairstylist Jenny Strebe, combining salon science with holistic wellness. The brand creates professional-quality styling products infused with plant-based ingredients, essential oils, and gemstones such as rose quartz and amethyst. Its collection includes styling powders, texture sprays, and shine serums designed for modern, mindful beauty routines. All products are vegan, cruelty-free, and free from parabens, sulfates, and gluten, ensuring clean formulations. AIIR Professional stands out for its philosophy of 'beauty elevated by energy'—merging spirituality with performance science. The brand appeals to consumers seeking luxurious haircare that nurtures emotional balance and well-being alongside visible hair health.
