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Unwritten
Australia · Est. 2019 · Mid-range
Unwritten is an Australian haircare brand founded in 2019, designed for professional stylists and modern consumers seeking clean, effective formulations. Based in New South Wales, the brand crafts shampoos, conditioners, and styling essentials with plant-based ingredients while avoiding sulfates and parabens. Unwritten's minimalist packaging and ingredient transparency reflect its commitment to sustainability and authenticity. The brand prioritizes hair health through gentle formulations that maintain natural texture and deliver salon-quality results. Rooted in Australian craftsmanship and innovation, Unwritten empowers both stylists and everyday users with high-performing, uncomplicated formulas that honor the integrity of healthy hair while respecting environmental responsibility.
Frizz Off
Egypt · Est. 2015 · Mid-range
Frizz Off, also known as Curly Hair Solutions, is a professional haircare brand founded in 2015 by Jonathan Torch, based in Cairo, Egypt, specializing in curly and frizz-prone hair. The brand builds salon experience into science-backed formulations developed for defined, frizz-free curls. Its best-known product, Curl Keeper, is used to define curls and reduce frizz without leaving residue. Products feature water-based, silicone-free formulas designed to hold curls in humid conditions through the brand's curl technology. Frizz Off's distinctive strength lies in its specialization, combining salon expertise with curl-focused formulation rather than general haircare. By concentrating on curl definition and humidity resistance with lightweight, water-based products, the brand positions itself specifically for curly and wavy hair types seeking lasting definition without buildup.
Suki Skincare
United States · Est. 2002 · Mid-range
Suki Skincare was founded in 2002 by Suki Kramer in Massachusetts, integrating natural science and clinical performance in clean, results-driven formulations. The brand pioneered the use of bio-active botanicals and natural acids in safe, effective concentrations for sensitive skin and scalp concerns. Its hair and scalp formulas target irritation, buildup, and hydration using gentle exfoliants and soothing plant extracts. Suki's entire product range is cruelty-free and certified clean, combining wellness with proven efficacy. What makes Suki Skincare distinctive is its dermatologist-tested innovation, proving that natural ingredients can deliver clinical-grade results for even the most reactive skin and hair conditions.
