

Founded in 2022 by Produits Vernico Ltée, Alcove Hair is a Canadian professional haircare brand designed for salon-level performance. Its products use Microcapsule Technology, which gradually releases active ingredients to deliver lasting moisture and protection against heat and environmental stress. The range includes shampoos, conditioners, and treatments suitable for all hair types. All formulations are vegan, paraben-free, and sulfate-free, made with advanced polymers and botanical extracts. Alcove partners with salons and stylists to promote hair health through innovation and education. What makes Alcove Hair distinctive is its fusion of scientific precision and salon expertise, offering durable protection and lightweight hydration tailored to modern styling needs.
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