Location

Sydney, New South Wales, Australia

Founded

2020

Price range

A$24 – A$162

Shipping

Worldwide

Catalogue

21 products

Size range

20–280

New arrivals

1 this month

Wuli Haircare Brand Logo

Wuli Haircare

Independent brand — verified
About

Wuli Haircare is an Australian haircare brand founded in 2020 by Amadou Doumbia and based in Sydney, New South Wales, created to serve curly, coily, and textured hair with simple, effective formulations. Its concise range includes shampoos, conditioners, and styling creams that are vegan, cruelty-free, and made from plant-based ingredients designed to enhance natural definition without harsh chemicals. Wuli emphasizes hydration, nourishment, and curl integrity, helping users keep hair healthy and frizz-free with a minimal routine. Drawing on inclusivity and cultural pride, it is part of Australia's growing textured-hair movement. What distinguishes Wuli Haircare is its focus on community-driven education and ingredient transparency, helping users understand their natural hair while keeping the product line accessible and the formulations plant-based and uncomplicated.

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Picked by the brand. Checkout happens on Wuli Haircare’s own site.

Brand Details

Australia
Wavy
Curly
Coily
Recyclable
Reusable
Last reviewed
Sep 2026
Independent brand
Verified
A
Amadou Doumbia

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Frequently asked questions

What hair types is Wuli Haircare made for?
Wuli Haircare is created for curly, coily, and textured hair types, with a focus on enhancing natural definition.
What products does Wuli Haircare offer?
Wuli keeps a concise range of shampoos, conditioners, and styling creams made from plant-based ingredients.
Are Wuli Haircare products vegan and cruelty-free?
Yes. Wuli's products are vegan, cruelty-free, and plant-based.
Does Wuli Haircare help users learn about their natural hair?
Yes. The brand emphasizes community-driven education to help users understand and embrace their natural hair.
Who founded Wuli Haircare and where is it based?
Wuli Haircare was founded by Amadou Doumbia and is based in Sydney, Australia.
What price range is Wuli Haircare and where does it ship?
Wuli Haircare is mid-range in price and ships worldwide.

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