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List of 200+ Affordable Brands – Page 2

Brands 25–48 of 212. Back to page 1 · Browse brands A–Z

212 brands

Miami Live

USA · Affordable

Miami Live is an American casual clothing label inspired by the vibrant culture of Miami; the brand does not publicly name its founder or founding year. It designs activewear and lifestyle basics meant to bring positive energy and high vibes into everyday life. Its motto, "Live Fit. Be Live.", sums up that approach. "Live Fit" is about staying active and feeling good in your own body, while "Be Live" is about keeping a positive mindset and sharing that energy with others. The brand presents itself as a community as much as a clothing line, built around fitness, fashion and mindset. The range includes oversized tees, crop tees, tank tops and hats. Signature pieces include the Bold Oversized Tee, the Essential Oversized Tee, the Embroidered Crop Tee, the Classic Tank and the Palm Hat, many of them made from cotton and designed to move from the gym to the streets. Miami Live does not publicly state where its clothing is made or who owns the business. It appears to be a small, independent label that sells online and ships orders within the US.

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General Sleep

New Zealand · Est. 2018 · Affordable

General Sleep is an organic sleepwear and loungewear label, founded in Auckland in 2018 by Bailey Meredith and Greta van der Star. The friends met while working in fashion, Bailey for New Zealand designer Kate Sylvester and Greta as a photographer, and came up with the idea while wishing for lovely pyjamas they could keep wearing at home with a glass of wine. Their pieces are designed for nappers, loungers, dreamers and explorers, blurring the line between what we wear to bed and what we wear outside. The collection includes pyjama sets, sleep shirts, boxer shorts, slips, nightdresses, robes and bed socks in minimalist, trans-seasonal designs. Garments are designed in New Zealand and handcrafted in India, at a family-owned factory in Chennai where hand-weavers and garment makers work in one place. Fabrics are organic cotton and cotton-linen, developed by GOTS and Fairtrade certified manufacturers, and the label supports a community of artisan weavers in Southern India with a living wage. Suppliers use solar power and rainwater harvesting, and offcuts are upcycled into eye masks, scrunchies and labels. General Sleep has been stocked by MatchesFashion and featured by NZ Herald's Viva and Moss Magazine.

#organic #natural

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Huha

Canada · Est. 2020 · Affordable

Huha is a Canadian lingerie and underwear label for women, founded in Vancouver in 2020 by Alexa Suter. Suter started designing underwear after a string of recurring UTIs showed her how much underwear needed to breathe, and Huha's Mineral Undies were born. The brand argues that the polyester and nylon used in much cheap underwear doesn't breathe, trapping moisture and warmth, so it designs skin-layer garments for bodies that breathe, sweat, move and live, with a focus on fit, comfort and functional fabrics. Its core product is Mineral Undies in styles such as the Bikini, Brief, Boxer and Cheeky. It also makes bras such as the Crossover Bra and Foundation Bralette, the Tank Bodysuit, the Everywhere Pant and multi-packs. Huha makes its underwear with breathable TENCEL cellulose fibres and OEKO-TEX certified materials, and its signature lining is knit with antimicrobial zinc oxide to help keep the body fresher for longer. The brand's mission is to help people embrace their bodies as they are. Huha is an independent label, led by Suter as founder and CEO.

#plant-based #everyday

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Camping With Dogs

USA · Est. 2015 · Affordable

Camping With Dogs is an American streetwear clothing label for outdoorsy dog owners, founded in Nashville in 2015 by Ryan Carter. It started as an Instagram account featuring photos of dogs on outdoor adventures and grew to more than 200,000 followers in its first year, becoming a community of people who love spending time outside with their dogs and share hundreds of photos every day. The brand sells affordable graphic T-shirts such as its National Park Ringer Tees, the Pup In A Cup Tee and the Original CWD Pocket Tee, plus trucker hats. It also offers dog bandanas, stickers, patches and a book, with products designed to celebrate adventure, whether that is a walk down the street or a week-long camping trip. Carter, who also runs the social media agency Parachute Media, launched a first line of dog gear at the GoPro Mountain Games in Vail, Colorado, and in 2020 introduced the dog-gear line Alpha Pak. As a Nashville-based brand, Camping With Dogs partners with the Nashville Humane Association and Agape Animal Rescue to highlight adoptable dogs and help them find homes.

#natural #upcycled

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Nicobar

India · Est. 2016 · Affordable

Nicobar is an Indian designer, sustainable minimalist clothing label for women and men, founded in New Delhi in 2016 by Simran Lal and Raul Rai. The couple come from the family behind Good Earth, the design brand founded by Lal's mother, Anita Lal, which Simran also led as CEO. They created Nicobar as a modern Indian voice in design, relaxed, easy and inspired by their journeys across the Indian Ocean, with Lal as creative director and Rai, a former investment banker, as CEO. The range includes shirts, tops, kurtas, dresses, pants and jackets, plus jewellery, travel goods, homeware and furniture. Signature pieces include the Amalis Shirt, the Abe Shirt, the Lola Slip Dress, the Aava Kurta and the Tahr Bandhgala. Everything is made in India. Nicobar works with Indian fabrics such as cotton, khadi, chanderi, kota, cotton silk and Bemberg, and encourages thoughtful consumption over fast fashion, with pieces designed to be restyled for different occasions. Nicobar opened its first store above Kala Ghoda Café in Mumbai in March 2016, followed by Delhi, and now runs stores across India. Its launch was covered by Elle India and The Indian Express.

#organic #natural

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Our Bare Hands

Singapore · Est. 2019 · Affordable

Our Bare Hands is a Singaporean sustainable, ethical handmade clothing label for women and children, founded in Singapore in 2019 by Germaine Lye, Chanel Go and Mitchell Hong. The founders set it up as a for-profit enterprise with a strong social mission: an international collaborative community that creates quality lifestyle pieces with small-producing communities around the world and helps them reach long-term sustainability through profitable trade. The range includes tops, dresses, pants and jumpsuits, kids' clothing, beaded bags, accessories and home goods, many of them made to order. Signature pieces include the Atlas Sleeve Top, the Aurelie Crop Top, the Alberta Bell Sleeve Dress, the Bedouin Pants, Bellamy's Jumpsuit and the Alez Beaded Bag. Most clothing is sewn by refugee tailors in Malaysia, with beadwork from Cebu in the Philippines and leather weaving from Yangon in Myanmar. The brand builds long-term relationships with its artisans, sources quality materials and ensures they are paid a reasonable wage, reinvesting in their training and skills. Our Bare Hands won Best Sustainable Fashion Label at the Honeycombers Sustainability Awards in 2023 and has been profiled by The Business Times and Harper's Bazaar Singapore.

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Folkcharm

Thailand · Est. 2014 · Affordable

Folkcharm is a Thai sustainable clothing label, founded in Bangkok in 2014 by Passawee Kodaka. Kodaka is an alumna of the Asian Institute of Technology, where her master's research, partly supported by UN Women, looked at the empowerment of home-based women workers. The idea for Folkcharm took shape after a chance meeting with women artisans in Loei province in north-eastern Thailand, and it began as a modest project with only four weavers. The social enterprise makes ready-to-wear, scarves, accessories and fabric from 100% hand-spun, hand-woven natural cotton grown locally without chemicals. Pieces include the Closed-loop Longsleeve Light Blouse, the Asymmetrical Patch Pocket Cargo Trousers, the Men's Relaxed-fit Blazer and Aunty Plian's Light Scarf. Folkcharm partners with cotton farmers and women weavers in Loei, many of them over 50, giving them flexible work on their home looms. Since 2016 it has used over 15,000 kg of rain-fed, chemical-free Thai cotton, and in 2023 it moved to zero waste in material management. Its Bangkok studio hosts workshops, and it runs trips to partner villages for weaving and natural dyeing. Kodaka is an APEC awardee, and her work has been featured by UN Women.

#natural #ethical

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Bahhgoose

Canada · Est. 2018 · Affordable

Bahhgoose is a minimalist Canadian clothing label for women, founded in Campbell River in 2018 by designer Emily Craddock. A Canadian-owned, female-led brand, it creates easy, everyday pieces from natural fabrics, designed in Campbell River on Vancouver Island and brought to life with a small group of artisans. The collection includes dresses, tops, trousers, skirts, knitwear and caps, with signature styles such as the Rio Dress, Rose Dress and Nuage Dress, the San Halter Top, the Nua Top and the Sig and Hue pants, in shades from noir and latte to hibiscus and matcha. Pieces are made in Indonesia, handcrafted in Bali in small batches. Bahhgoose works with linen-cotton blends, cotton, rayon and viscose, and says it pays its artisans a fair wage. Producing in small batches keeps its handmade pieces limited and its process close to the makers. Bahhgoose runs its own boutique in Canggu, Bali, sells online through Garmentory and its own store, and is stocked by Canadian boutiques such as Euspira.

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Le Bon Shoppe

USA · Est. 2017 · Affordable

Le Bon Shoppe is an American minimalist basics label, founded in Los Angeles in 2017 by a pair of old friends who met while working in the fashion industry. The brand was conceived over good food and conversation in a small apartment in the Arts District, and its founders choose to stay out of the spotlight and let the products speak. The name means "The Good Shop", and the aim is simple everyday pieces that are easy to wear but hard to find, in fresh colours and non-seasonal designs. Le Bon Shoppe is best known for its socks, including Her Socks, Girlfriend Socks, Boyfriend Socks, Cloud Socks and Sneaker Socks in a wide range of colours. It also makes tees such as the Vintage Boy Tee and Naturelle Tee, tops, parachute pants, mohair sweaters, alpaca cardigans, dresses and shawls. Most socks and many garments are made in South Korea, with some tees made in Los Angeles from organic cotton and a few pieces made in China. The brand produces small, limited runs calculated so it can sell everything before making more, so it carries no overstock. It sells online and through stockists.

#natural #sustainable

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Reet Aus

Estonia · Est. 2012 · Affordable

Reet Aus is an Estonian circular designer label, founded in Tallinn in 2012 by designer Reet Aus. A PhD-qualified fashion designer and environmental activist, she is a pioneer of industrial upcycling and developed the UPMADE® methodology and certification with the Stockholm Environment Institute Tallinn Centre. The brand makes durable, minimalist clothing from pre-production leftover fabrics, saving on average 75% water and 88% energy per garment. The range includes T-shirts, the signature Up-shirt, tank tops, jeans such as its Straight Japanese Jeans, sweatshirts, hoodies, sweaters, cardigans, trousers and skirts, plus underwear, hats, upcycled bags and home goods. Clothing is made in UPMADE®-certified factories in Bangladesh, Poland and Latvia, using leftover recycled cotton, denim, Tencel and wool. In mass production about 18% of new fabric becomes cutting waste; UPMADE® applies upcycling on an industrial scale to close that loop, while checking that leftover fabric is free of harmful chemicals. Reet Aus's UPMADE® Collection won the German Ecodesign Award 2023 in the Product category. The brand's story was recorded in the documentary Out of Fashion, and it dresses teams at more than 200 organisations.

#natural #ethical

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Exotic Marigold

South Africa · Est. 2020 · Affordable

Exotic Marigold is a South African designer, handmade clothing label for women, founded in East London in 2020. The team behind it, who sign off as the Marigold team and do not publicly name a founder, created the line because they believe comfortable, sustainable and ethical fashion should also be beautiful and unique. They see everyone involved in the company as part of the Marigold family and aim to create collaborations, relationships and art as well as clothing. The boho-inspired range includes dresses, blouses, kaftans, kimonos, jackets, coats, jumpsuits and sleepwear, plus scarves and jewellery. Signature pieces include the Penelope Dress, the Kira Kaftan Dress, the Mandala Blouse, the Velvet Suzani Jacket, the Quilted Cotton Coat and the Phulkari Kimono. Most of the clothing is made in India. The brand works closely with artisans in India, using mostly 100% Indian cotton that is block printed or screen printed by hand, so each piece is made slowly in small batches with its own subtle differences. Many designs draw on Indian craft such as phulkari and suzani embroidery. Exotic Marigold aims for timeless pieces rather than seasonal trends and sells online and from its boutique in East London.

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Minnow Bathers

Canada · Est. 2009 · Affordable

Minnow Bathers is a Canadian swimwear label for women, founded in Toronto in 2009 by friends Karen Donaldson and Vanessa Warrack. After studying fashion design in different cities, the pair returned home and began making swimsuits for friends, frustrated by tiny string bikinis and wanting suits that actually fit and stayed on while swimming, camping and jumping off cliffs. The label designs high-performance swimwear in a range of sizes and styles that reflect the diversity of the human form. Minnow releases one collection a year of one-piece maillots such as the ADDER, BRIAR and CARSON, bikini tops like the ABBIE and AMBER, and matching bottoms. Every suit is made to order, by hand, in its Toronto studio using minimal-waste pattern-making and fabric design, and it also sells fabric scraps. Its newer fabrics are chlorine-resistant and UV-blocking, made from 78% ECONYL recycled yarn and 22% spandex, and its prints are digitally printed in Montreal. Since 2017 it has worked with artist Daniel Innes on hand-drawn textile designs, and it ships in compostable mailers. Minnow donates a percentage of each sale to nature conservation organisations and has been featured by The FADER and the National Post.

#recycled #handmade

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Em & May

Canada · Est. 2019 · Affordable

Em & May is a Canadian designer lingerie and swimwear label for women, founded in Montreal in 2019 by Emilie Pittman. Emilie started the brand while still in fashion school, after a photo of a red bikini she had made led friends to ask for their own, and the name pairs hers with that of her French bulldog, May. Finding standard sizing was not enough, she created her own size chart, starting with 15 top sizes based on real measurements and now 27. The collection has grown from swimwear into lingerie, pyjamas and ready-to-wear, with ruffled, bow-trimmed bralettes such as the Plume, Opal and Solenne, matching undies and thongs, bikinis, slip dresses and tops. Every piece is handmade in Canada, in the brand's Mile End studio in Montreal, mostly to order. The made-to-order model means pieces are created only as they are needed. Fabrics are deadstock, organic and recycled, with Canadian-made eco-certified natural fibres, OEKO-TEX Standard 100 certified fabrics and elastics, and ECONYL regenerated nylon for swimwear, while packaging is 100% recycled. Em & May offers custom sizing at no extra cost, ships worldwide and welcomes customers to its Mile End studio by appointment.

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Our Own Pace

India · Est. 2024 · Affordable

Our Own Pace is an Indian sustainable, handmade clothing label for men and women, founded in Delhi in 2024 by Shivani Boruah and Uday Shanker Acharya. The founders launched it as a conscious lifestyle brand that slows production down, pairing easy, useful everyday shapes with artisanal fabrics and traditional Indian techniques, and making clothing in small batches through careful manual processes. The gender-neutral range includes shirts, shorts, trousers, jeans, jackets, coats and dresses, plus a few home items. Signature pieces include the Type II Denim Jacket, the Abhinandan Chore Coat, the Sunday Morning Shirt and Shorts, the Crochet Shirt and the I'm A Star Horseshoe Jeans. Everything is made in India. The brand sources 100% cotton fabrics directly from weaving clusters in Kerala, Tamil Nadu, Bihar and West Bengal so that the makers are paid fairly, and works with handspun, handloom and ikat textiles. It also uses pre-consumer textile waste, and its fabrics carry traditional techniques such as block printing and natural dyeing. Our Own Pace sells online, offers made-to-order pieces and has been featured by Homegrown as a label making trend-led clothing for the conscious Indian shopper.

#natural #hand-crafted

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Mai Petit

Colombia · Est. 2017 · Affordable

Mai Petit is a minimalist Colombian lingerie label for women, founded in Medellín in 2017. Known simply as MAI, the brand believes in lingerie that celebrates the body instead of trying to reshape or restrain it. Each design focuses on the smallest details, avoids unnecessary embellishment and aims to deliver pure comfort and confidence. The collection includes bras, briefs, thongs, bodysuits, tops, trousers and swimwear, with collections such as Crystal, Lulu and Misha in prints like Rosita, Cherry Leopardo and Jardín. Every garment is designed and manufactured in Medellín, Colombia, using comfortable, high-quality fabrics and materials sourced from around the world. The brand designs and crafts its everyday lingerie with integrity, so pieces last and do not become obsolete, and it commits to taking social and environmental responsibility throughout its process. Mai Petit runs its own boutique in Medellín and sells its lingerie and swimwear internationally through its online store.

#natural #minimalist

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Oge Ajibe

Canada · Est. 2018 · Affordable

Oge Ajibe is a Canadian designer label for women, founded in Vancouver in 2018 by Ogechukwu Ajibe. Ajibe moved from Ebonyi, Nigeria, to Vancouver in 2015. She had started making her own clothes as a way to build confidence, then wrote a fashion blog called Fashion Voice and worked as a fashion stylist. After completing a fashion program at LaSalle College, she launched her line under the Fashion Voice name in 2018 and rebranded it as Oge Ajibe on December 3, 2020. The label's mission is to help people feel comfortable and confident in how they present themselves, whatever their colour, body size or background. Its tailor-made tops, pants, dresses and accessories come in inclusive sizes from XS to 5X, with everyday pieces such as the Care Top, the Harmony Wrap Top, the Glory Pant, the Relief Pant and the Oversized Denim Dress. Every piece is handcrafted in Canada in small batches, using natural and sustainable fabrics such as cotton, organic cotton, linen, hemp and denim. The brand also sees part of its role as educating customers on how to present themselves through fashion. Oge Ajibe is independently owned and led by its founder.

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Baserange

Denmark · Est. 2012 · Affordable

Baserange is a Franco-Danish designer label for women, founded in 2012 by Blandine de Verdelhan and Marie-Louise Mogensen and based between Toulouse and Copenhagen. Mogensen leads design from Copenhagen, while de Verdelhan runs the business side from near Toulouse. The brand began as a minimal line of underwear for women and has evolved into a broader, minimal and ageless collection designed for everyday wear. Its underwear includes wire-free bras and underpants, and the wider range covers tees, shirts, knitwear, dresses, pants, coats and socks. Pieces include the Pama tee and long-sleeve Speck, Cable and Navalo pants, Slip, Moy and Rene dresses, Soar and Calla knits, Bent and Carte shirts and the Clavo Coat. Baserange makes most of its pieces in Portugal and France, with some made in Denmark, in close collaboration with its production communities. The health of bodies and environments shapes its design process, from sourcing natural and recycled fibres to the repair and afterlife of each product, and it offers a repair programme. Baserange is independent and led by its co-founders. It has stores in cities including Copenhagen, Tokyo and Melbourne and stockists in over 40 countries.

#organic #natural

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IshqME

India · Affordable

IshqME is an Indian designer, handmade clothing label for women, founded in Chennai by Deepa Mahadevan; the brand does not publicly list its founding year. Mahadevan, a creative professional with a career spanning more than two decades and a distinct sense of style, saw a gap in the Indian market for global-quality, unique western wear with an Indian touch. She launched IshqME for women who are bold, fun and free and live life on their own terms. The range includes tops, T-shirts, dresses, skirts, co-ords, jumpsuits and sleepwear, alongside handcrafted bags, jewellery and ceramics. Signature pieces include the Kohana Cotton Cut-Out Dress, the Silken Whisper Printed Mini Party Dress, the Adira Black Floral Waist Dress, embroidered tops and T-shirt combos. Everything is made in India. Pieces are designed by the IshqME team and handmade by Indian karigars, or artisans, who have traditionally supplied international brands, so the quality matches international standards. Many designs feature artisanal details such as embroidery. IshqME describes its community as a tribe of fun, bold and free women. It sells online and has opened its first store in Adyar, Chennai.

#natural #locally made

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Kasih Co-op

USA · Est. 2012 · Affordable

Kasih Co-op is a sustainable, handmade American accessories and home label, founded in Manhattan Beach in 2012 by Ivana Darmawan. Darmawan grew up immersed in Indonesian culture before attending UCLA, and after college she followed her passion for traditional crafts and her desire to empower women artisans. Kasih means love or care in Indonesian, while Co-op refers to the collaborative groups of makers the woman-owned business works with. The range includes hand-dyed batik bandanas, scarves, head wraps, kimono robes, napkins and other textiles, all designed in the US and made in Indonesia. The brand began with batik jewellery and ikat poufs before evolving into hand-dyed textiles and wooden goods, with pieces made from natural, soft cotton. Each batik piece is crafted by hand using traditional wax-resist techniques, stamped with copper plates or drawn with a canting tool. Kasih Co-op supports 18 artisan partnerships across Java, Bali, Sulawesi and Jakarta, over 80% of them women-owned, and ensures every artisan is paid fairly. Darmawan was a participant in the Build a Nest Sustainability Artisan Accelerator, and one of the brand's batik bandanas appeared as a prop in Idina Menzel's Broadway musical Redwood.

#natural #hand-crafted

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Salua Lingerie

USA · Est. 1993 · Affordable

Salua Lingerie is an American ethical lingerie and sleepwear label for women, founded in 1993 by Yolanda Navarro and based in Seattle. Navarro began making lightweight sleepwear for friends in her home town of Santa Marta, Colombia, naming the label after one of her daughters. Her daughter Shadia K'David, who grew up watching her mother at the cutting table, moved to Seattle in 2009 and grew the family business in the US, opening a boutique there. Salua makes classic, mostly cotton nightgowns, pajamas, sleep shirts, chemises, robes, bralettes and underwear. Signature pieces include its brushed Pima cotton pajama sets and sleep shirts, the Sofia Eyelash Lace Chemise and the Bloomer bralette. Its silks and cotton-silk gowns are made in Navarro's original workshop in Santa Marta, and its Pima cotton loungewear is made by a small, family-owned workshop in Medellín. The label works with makers it knows personally and favours natural fibres such as Pima cotton, silk and lace, with long-serving workshop staff and an emphasis on handmade craftsmanship. Salua has been sold in more than 60 boutiques across the United States and featured in Bride & Groom Magazine and The Lingerie Addict.

#natural #women-owned

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DECADE STUDIO

Canada · Est. 2019 · Affordable

Decade Studio is a Canadian denim label for women, founded in Vancouver in 2019 by designer Molly Spittal. Spittal launched the brand in April 2019 with a small group of co-founders, after previously founding the leather handbag label The Stowe. Every piece is designed in-house by Spittal, with a fixation on proportion, weave and long-lasting, traditional finishing, and every pattern is developed in-house and tested on real bodies. The brand takes pride in its shape-inclusive fits. Decade Studio is known for non-stretch jeans made from 100% cotton denim, such as the Joan, the Benny, the Andy and the Gusset. The line has expanded to trousers like the Fortune and the Kit, soft tailoring, the Bonnie Shorts and The Classic T-Shirt. Its jeans are made by hand from start to finish at a small, family-run factory in Northern Portugal, where everyone is paid a living wage, using 100% cotton denim from a mill in Italy. The brand works in small batches with natural fibres and aims to make long-lasting, repairable and recyclable jeans. Decade Studio is a small, independent brand run by Spittal and her partner Matt from their shop and office in Vancouver.

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Crow Collective

USA · Est. 2015 · Affordable

Crow Collective is a minimalist American everyday clothing label, founded in New York in 2015 by Evan Novis. Novis bought a small company called Yoga Crow, which made stretchy, non-restrictive practice shorts for men, and transformed its idea into versatile wardrobe essentials for urban nomads. Inspired by a crow's symbolism as a seeker and shapeshifting traveller, he set out to make one pair of pants you could do anything in and still look amazing. The collection includes the signature Journey Pant and Journey Short, the Flow 5" and Swerve 7" shorts from its Yoga Crow line, shirts, and West Side hoodies and crewnecks. Clothing is made in the USA, with clean, modern cuts that can be dressed up, dressed down and worn from the streets of New York to the yoga studio. The Journey Pant is soft, four-way stretch and moisture-wicking, with pockets and an elastic drawstring waist, designed for movement throughout the day. Locally made, minimalist staples are designed to be worn often, so customers do not need to change clothes for every moment. Crow Collective was named one of MR Magazine's Ones to Watch and is sold through Garmentory.

#locally made #minimalist

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Sukoon

India · Affordable

Sukoon is an Indian designer, handmade clothing label for women, based in Jaipur and founded by Raheen. A lawyer by profession, Raheen developed her passion for prints, fabrics and textiles after becoming part of a family with more than 60 to 70 years in the textile business. That heritage, together with a childhood fascination with design and Indian craftsmanship, led her to create a brand that honours and revives traditional artistry. Sukoon makes shirts, tops, dresses, kimonos, kurtis and co-ord sets. Signature pieces include the Signature Tara Shirt, the Mehfil and Sunehri shirts, the Black Jungle Shirt, the Frida Kimono, the Amayra Poppy Dress, the Apsara Kurti and the Blue Heart Farshi Set, along with festive drops such as the Gota Barfi Edit. Everything is made in Jaipur, India, using traditional hand block printing. Its collections range from classic block prints to contemporary patterns and celebrate the city's skilled workmanship and textile tradition. The brand sells online through its own website, Shop Sukoon, and presents its clothing as versatile, everyday pieces rooted in Indian heritage.

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Petite Plume

USA · Est. 2015 · Affordable

Petite Plume is an American luxury sleepwear label for women, men, kids and babies, founded in 2015 by Emily Hikade and based in Wilmette, Illinois. A former CIA officer, Hikade started the brand after a near-death experience on a flight and launched it while working in East Africa. Its style is classic and family-focused, pairing nostalgic silhouettes with ultra-fine fabrics and whimsical touches inspired by cherished traditions. The range is best known for piped twill pyjama sets in prints and tartans, designed so whole families can match, and Pima cotton snug-fit pyjamas for kids. It also includes silk sets such as the Celine and Olivia, girls' nightgowns like the Lily and Delphine, baby rompers, robes, slippers, sleep masks and cotton bedding. Pima cotton pieces are made in Peru, while woven cotton children's lines are made in China. Petite Plume's first innovation was children's sleepwear in a naturally flame-resistant fabric made without chemical treatments. Its adult pyjamas use 100% cotton, silk or Peruvian Pima cotton, and its brushed long-staple cotton is chosen to grow softer with each wash. The brand sells through its own online store and other retailers.

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