Reet Aus Clothing Brand Featured Image
Clothing Brands

Location

Tallinn, Estonia

Founded

2012

Price range

€9 – €250

Shipping

Worldwide

Catalogue

220 products

Size range

XS–3XL

New arrivals

11 this month

Reet Aus

Independent brand — verified
About

Reet Aus is an Estonian circular designer label, founded in Tallinn in 2012 by designer Reet Aus. A PhD-qualified fashion designer and environmental activist, she is a pioneer of industrial upcycling and developed the UPMADE® methodology and certification with the Stockholm Environment Institute Tallinn Centre. The brand makes durable, minimalist clothing from pre-production leftover fabrics, saving on average 75% water and 88% energy per garment. The range includes T-shirts, the signature Up-shirt, tank tops, jeans such as its Straight Japanese Jeans, sweatshirts, hoodies, sweaters, cardigans, trousers and skirts, plus underwear, hats, upcycled bags and home goods. Clothing is made in UPMADE®-certified factories in Bangladesh, Poland and Latvia, using leftover recycled cotton, denim, Tencel and wool. In mass production about 18% of new fabric becomes cutting waste; UPMADE® applies upcycling on an industrial scale to close that loop, while checking that leftover fabric is free of harmful chemicals. Reet Aus's UPMADE® Collection won the German Ecodesign Award 2023 in the Product category. The brand's story was recorded in the documentary Out of Fashion, and it dresses teams at more than 200 organisations.

Tags
#sustainable#ethical#natural#upcycled#affordable

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Brand Details

Bangladesh, Poland & Latvia

Recycled Cotton
Tencel Lyocell
Cotton
Polyester
Polyurethane
Last reviewed
Oct 2026
Independent brand
Verified
R
Reet Aus

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Frequently asked questions

What kind of clothing does Reet Aus make?
Reet Aus is an Estonian circular fashion brand known for durable, minimalist clothing made through industrial upcycling of pre-production leftover fabrics. Each garment saves on average 75% water and 88% energy compared with conventional production.
What products does Reet Aus sell?
Reet Aus sells T-shirts, tank tops, jeans such as its Straight Japanese Jeans, sweatshirts, hoodies, sweaters, cardigans, trousers and skirts. It also offers underwear, hats, accessories and home goods.
How much does Reet Aus cost?
Reet Aus is an affordable brand, with products priced from about €9 to €250 EUR. Briefs start at around €9, while jeans reach the top of the range.
Where is Reet Aus located?
Reet Aus is based in Tallinn, Estonia.
Who founded Reet Aus?
Reet Aus was founded in 2012 by sustainable fashion designer Reet Aus, PhD, who developed the UPMADE® upcycling methodology with the Stockholm Environment Institute Tallinn Center.
Who owns Reet Aus?
Reet Aus is an independent brand led by its founder, Reet Aus.
Where is Reet Aus made?
Reet Aus makes its clothing in Bangladesh, Poland and Latvia in factories it certifies. It uses leftover fabrics such as recycled cotton, denim, Tencel and wool.

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