
Little Green Radicals
United Kingdom · Est. 2005 · Mid-range
Green Radicals is a Fairtrade-pioneering organic kids clothing brand founded in 2005 in London, UK, originally launched under the name HUG with a series of slogan babygrows that celebrated sustainability before eco-parenting was mainstream. One of the very first brands in the UK to achieve Fairtrade certification for cotton, Little Green Radicals has built its entire identity around organic GOTS-certified cotton sourced from fairly paid farmers in India who receive a guaranteed minimum price and a community development premium. Colorful, playful, and unisex in sensibility, the brand creates practical everyday clothing for free-range children who love adventure and exploration, manufactured by trusted ethical partners in India. With nearly two decades of Fairtrade credentials and a commitment to making ethical production the rule rather than the exception, Little Green Radicals remains a quiet but vital leader in genuinely responsible British children's fashion.






















