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MORI

is a sustainable kids clothing brand founded in 2015 in London, UK, by a founder who used his family's textile heritage to create an innovative fabric blend after noticing a gap in the market for a digitally native baby brand using materials truly gentle enough for newborn skin. Combining 70% bamboo with 30% organic cotton, MORI developed its signature fabric — exceptionally soft, breathable, and thermoregulating — and overlaid it with minimalist Japanese-inspired design for a result that is both beautiful and supremely functional. The brand offers sleepwear, pyjamas, and essentials for newborns through 6-year-olds, available online and through boutique stores across London's most desirable neighbourhoods including Hampstead, Battersea, and Notting Hill. Now expanding into the United States through luxury department stores, MORI has established itself as one of the UK's most respected premium organic children's clothing brands.

sustainableeco-friendlyorganicnatural
Brand Details
Clothing Brands
Kids Clothing
Mid Range
London, England, United Kingdom
2015
A
Akin Onal
C
Cam Miller
Worldwide
hello@babymori.com
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Frequently asked questions

When was MORI founded?
MORI is a sustainable kids clothing brand founded in 2015 in London, UK, by a founder who used his family's textile heritage to create an innovative fabric blend after noticing a gap in the market for a digitally native baby brand using materials truly gentle enough for newborn skin.
What is the price range of MORI?
Now expanding into the United States through luxury department stores, MORI has established itself as one of the UK's most respected premium organic children's clothing brands.
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