Tag

List of 700+ Everyday Brands – Page 2

Brands 25–48 of 739. Back to page 1 · Browse brands A–Z

739 brands

Desray featured image

Desray

South Africa · Est. 1995 · Affordable

Desray is a South African designer, handmade clothing label for women, founded in Cape Town in 1995. What began as a love for beautiful fabrics and flattering design has grown into a proudly local, family-run brand committed to slow fashion, premium quality and purposeful production; the website does not name an individual founder. Its designs are inspired by timeless European style, with classic tailoring, beautiful textures and flattering cuts, interpreted through a South African lens. The range covers tops, tees, pants, knitwear, dresses, ponchos, jackets and coats, plus bags, footwear and accessories. Signature pieces include the Black Oversize Pullover, the Caramel Long Poncho, the Bardot Top, the Corduroy Verna Pants, the Flamestitch Moon Dress and the Charcoal Oversize Lux Coat. Most clothing is made in Cape Town, with some pieces made in Mauritius and India. Every garment is created with attention to detail and crafted by South African hands, often in limited editions. Some of its knitwear is certified to GOTS, the Global Recycled Standard or the Responsible Wool Standard. Desray designs for women who value quality over quantity and care about how and where their clothing is made, and it sees itself as part of a local community.

#natural #locally made

View

7115 by Szeki featured image

7115 by Szeki

USA · Est. 2008 · Mid-range

7115 by Szeki is an American minimalist label for women, founded in New York City in 2008 by designer Szeki Chan. Chan's design studio focuses on creating an artful and robust wardrobe, and every collection sets out to reimagine what a seamless dressing experience can be. The brand describes its approach to women's apparel as inclusive and pragmatic, focused on aesthetic, quality and attainability, and it is deeply invested in the idea of owning less and loving what you have. The label makes minimalist wardrobe staples built around relaxed, functional shapes, including shirts, knitwear, trousers, dresses, jackets and coats, plus scarves, beanies and bags. Pieces include the Blazer Wrap Coat, the Cuffed Wool Coat, the Double Faced Corduroy Coat, the Signature Poet Sleeves Sweater, the Paper-Bag Pleated Trouser and the Signature Maxi Shirtdress. All 7115 garments are produced in small batches by its own production studio and team, based in Hong Kong and Guangzhou, China, which helps it avoid excess. 7115 by Szeki is an independent design studio led by Chan. It first opened shops on the Lower East Side and in Brooklyn, and in 2019 it opened its first European store in Copenhagen.

#natural #everyday

View

TT Studios featured image

TT Studios

USA · Est. 2018 · Mid-range

TT Studios is a minimalist American designer clothing label for women, founded in New York in 2018 by designer Niki Usher. Usher studied fashion design at Drexel University before moving to New York to launch the brand, originally known as NTK, with a boxy leather jacket before turning her focus to denim. "Timeless Threads" is the brand's philosophy: pieces that balance utility with understated elegance and are made to last beyond trends. The collection centres on refined denim, including jeans, jackets, trench coats, jumpsuits, skirts, shorts and tanks, alongside shirts, T-shirts, sweaters, dresses and outerwear. Many styles carry New York street names, such as the Linda Union Sq denim jacket and Tivoli Atlantic Ave trench coat. Clothing is made in China. The designs focus on fit and detail, aiming to combine softness and structure so pieces work from day to night and across everyday wardrobes. TT Studios has been covered by Glamour, Who What Wear, Fashionista and Byrdie, and is stocked by the online boutique Cult Mia. As NTK, the brand presented at the Coterie trade show and held pop-ups in New York, Philadelphia and Los Angeles.

#women-owned #minimalist

View

Slate Wearables featured image

Slate Wearables

Canada · Est. 2020 · Mid-range

Slate Wearables is an ethical, minimalist designer clothing label for women, founded in Vancouver in 2020 by designer Shelby Wick. The brand began as Wick's capstone project at Ryerson University in Toronto, inspired by the relaxed linen styles she encountered while studying in Australia. After showing early designs at Vancouver's Little Black Dress Gala in 2018 and 2019, she launched Slate in August 2020 with a small summer line. The collection centres on timeless linen dresses, trousers, shorts, button-up shirts, tops and matching sets with simple, versatile silhouettes. Everything is made in Vancouver, Canada, in small batches with a local manufacturer, a decision Wick made at the start of the pandemic to support local artisans and businesses. Slate chooses natural fabrics for their texture and lower impact. Linen, made from flax that needs little water or pesticide to grow, is breathable, durable and softens with every wear and wash. Orders ship with low-emission methods in biodegradable or recycled paper packaging. Slate Wearables describes itself as a local, women-run business, with a mission to change the way people buy clothes by favouring considered, long-lasting pieces over fast fashion.

#natural #women-owned

View

Cokluch featured image

Cokluch

Canada · Est. 2007 · Mid-range

Cokluch is a Canadian designer label for women, founded in Montreal in 2007 by longtime friends Christine Guérin and Laurie Lemieux. The pair began by making bags and accessories from recycled leather, and they launched clothing collections in 2012. Cokluch combines style, comfort and quality with a strong commitment to sustainability, ethics and local production, making comfortable, versatile pieces designed to suit all body types. The range includes tops, sweaters, pants, skirts, dresses, jackets and cardigans; its current collections carry the name CHLO. par Cokluch. Pieces include the DEVON sweater, the CHAD shirt, the LEE, JOEY and ZAHO pants, the AMBER and BETH skirts, the double-breasted BLAISE jacket, the EVAN blazer, the EMMA dress and the GUS cardigan. Cokluch makes all of its clothing locally in Montreal, in its own workshop and with local subcontractors. It offers free small repairs for manufacturing defects within a year of purchase at its workshop-boutique. Cokluch is an independent brand owned and run by its two founders with a small team of women, with its workshop and boutique at 410 Villeray Street in Montreal.

#natural #locally made

View

WAFFLESNCREAM featured image

WAFFLESNCREAM

Nigeria · Est. 2012 · Mid-range

WAFFLESNCREAM is a Nigerian streetwear clothing label, founded in Lagos in 2012 by Jomi Marcus-Bello. Known as waf., it expresses itself through skateboarding and has been West Africa's first hub for skate culture and extreme sports since its start. With no initial funding, the founders organised an art exhibition with friends and family to launch its flagship on Victoria Island, which became a home for creatives in Lagos. The brand makes skate-inspired everyday clothing such as tees, long-sleeve tees, soccer jerseys, shirts, hoodies, knitwear, trousers, shorts, tracksuits and jackets like the Ade Coach Jacket, plus hats, socks, footwear and enamel pins. Its clothing is made in Nigeria and China, using cotton, polyester and nylon. WAFFLESNCREAM describes itself as a community of like-minded creatives celebrating subcultures. It organised Nigeria's first Go Skate Day in 2017, supported Henry Okwubuasi in becoming the country's first pro skater, and published the Ble-Ble Magazine to empower female skaters. The brand has collaborated with Patta, Alara and Oscar Deen, now runs two flagship locations in Lagos with stockists worldwide, and built Nigeria's first fully concrete, Olympic-standard skatepark at Freedom Park.

#natural #everyday

View

Botanica Workshop featured image

Botanica Workshop

USA · Est. 2014 · Affordable

Botanica Workshop is an American organic lingerie and loungewear label for women, founded in Los Angeles in 2014 by Misa Miyagawa. Born and raised in Silver Lake, Miyagawa studied fashion design at Parsons in New York and Central Saint Martins in London, and started the brand from a need for responsibly produced intimates with a designer aesthetic and quality to match. The name joins Botanica, for its ecologically minded use of materials, with Workshop, for the experiential nature of designing and producing handcrafted goods. The collection has grown from bralettes and briefs into everyday essentials, including the Aya Bralette, Astra Hi-Waist Brief and Lila Bikini Brief, camisoles, slip dresses and loungewear. Pieces are made in the USA, in small runs produced in Los Angeles with local artisans and technicians. Each collection is approached with the sensibility of a ready-to-wear wardrobe and the handcrafted feel and technical construction of vintage undergarments. The label uses organic cotton, stretch silk and recycled and upcycled materials. Botanica Workshop has been featured by The Wall Street Journal, Who What Wear, Vogue.com and Racked LA, and collaborated with artist Amelia Giller on a lookbook.

#organic #natural

View

GEEL featured image

GEEL

USA · Est. 2020 · Mid-range

GEEL is a minimalist American clothing label for women, founded in Los Angeles in 2020 by Irene Geel. During the pandemic, while clearing out years of uncomfortable wear-once pieces, Geel noticed she kept only her understated, classic basics, yet struggled to find loungewear that matched her style. A former handbag designer, she bought her first roll of deadstock modal and launched a small capsule of soft tops and bodysuits. The label began with cut-and-sew knits in that same modal, which became its core collection, and has since grown into wovens, sweaters, outerwear and swimwear. The range now includes tops, bodysuits, skirts, dresses, capris, shorts and soft knitwear, all designed in Los Angeles as seasonless, elevated basics for everyday wear. GEEL works with ethical, sustainable manufacturers and produces in limited batches to minimise waste and prevent overproduction. Every piece is wear-tested during production, with the aim of creating comfortable, versatile clothes that can be worn alone or layered and still feel right a year later. GEEL has been featured by Wonderland and Hypebae, which covered its Summer campaign and capsule with Cierra O'Day, and has a following in both Los Angeles and New York.

#ethical #sustainable

View

SEROYA featured image

SEROYA

USA · Est. 2020 · Mid-range

SEROYA is an American luxury designer clothing label for women, founded in New York in 2020 by Ohad Seroya and Aviad Klin. The husbands are also the co-founders and creative directors of the womenswear label Retrofête, and Seroya conceived the new brand during the spring 2020 lockdown as a contemporary label with a social conscience and a feel-good mentality. SEROYA sets out to upgrade and refine the wardrobe with minimalist collections powered by maximum style. The collection includes dresses, tops, bodysuits, skirts, trousers, vintage-inspired denim, breathable knits, sweaters and jackets, alongside luxe silk pieces designed to be mixed and matched. Its classic silhouettes consistently blur the lines between masculine and feminine, and clothing is made in China. From the start, the label paired each drop with a charitable partner, beginning with Trans Can Work, a Los Angeles nonprofit supporting transgender employment. Its first collection used biodegradable packaging and tags made from repurposed fabric scraps. SEROYA, originally styled Ser.O.Ya, launched exclusively on FWRD in February 2021 with a campaign starring model and activist Teddy Quinlivan, and its debut was covered by WWD.

#minimalist #everyday

View

Norse Projects featured image

Norse Projects

Denmark · Est. 2004 · Mid-range

Norse Projects is a minimalist European designer clothing label for men and women, founded in Copenhagen in 2004 by Tobia Sloth, Anton Juul and Mikkel Grønnebæk. The three met at the Copenhagen skate shop Street Machine and opened Norse Projects as a streetwear store with an art gallery in the basement. In 2009 they launched a full wholesale menswear line, aiming to create a modern sportswear company in the spirit of Nordic functionalism. Rooted in skateboarding and street culture, the collection is built for an adaptable, all-season wardrobe: shirting in poplin, organic oxford and Italian flannel, Norse Standard tees and sweatshirts, Aran and lambswool knitwear, trousers such as the Volda Pleated Trouser, and GORE-TEX shells and wool coats. Womenswear followed for Fall/Winter 2015. Production is spread across partners in Portugal, Turkey and Tunisia. Fabrics are chosen for function as much as form, from organic cotton and merino to recycled nylon and weatherproof textiles developed with mills including Japan's Komatsu. Complex named Norse Projects the best Scandinavian menswear brand in 2013, and the label is known for collaborations with adidas.

#organic #natural

View

Cali Dreaming featured image

Cali Dreaming

USA · Est. 2009 · Mid-range

Cali Dreaming is an American clothing and swimwear label for women, founded in Los Angeles in 2009 by artist and designer Carrie Jardine. Jardine still designs every collection for the California lifestyle brand, which describes itself as designed in Venice, made in LA and owned by women. Its swim and clothing collections share an aesthetic of "versatility meets simplicity", an easy elegance the brand aims to deliver each season. Each seasonal collection builds on a broad spectrum of nude shades and adds on-trend hues, original art prints painted in house and hand dyes. The range includes shirts, tops, tees, pants, skirts, dresses, organic loungewear and swimsuits, with pieces such as the Ace Shirt, the St. Jean Cap Wrap Dress, the Bow Tie Slip Dress, the Petal Pant, the Flightsuit and the Velveteen Pant, along with swimwear like the High Neck One Piece and the Bandeau Top. Cali Dreaming develops, produces and manufactures all of its products sustainably and ethically in Los Angeles, working with the same local garment manufacturers and mills year after year. Cali Dreaming is independent and run by Jardine, selling online and through retailers.

#organic #natural

View

PHX General featured image

PHX General

USA · Est. 2016 · Affordable

Phoenix General is an ethical American clothing and lifestyle store with its own label, founded in Phoenix in 2016 by Kenny Barrett and Joshua Hahn. The Phoenix natives, who earlier co-owned the Roosevelt Row boutique GROWop, describe Phoenix General as "the new general store", inspired by life in a modern desert city. Their aim is clothing that is wearable all year in the desert climate and timeless rather than trendy. The in-house PHX GEN line includes T-shirts, tanks, socks, hats and tote bags that interpret Phoenix's desert identity, and its clothing is made in the USA. The stores also stock men's and women's clothing, jewellery, housewares and gifts hand-selected from local, regional and international designers and artists. Barrett and Hahn favour lightweight yet durable fabrics, a lived-in feel and ethically produced labels, with a strong emphasis on independent and local makers. The first Phoenix General opened at The Colony in midtown Phoenix in June 2016, and a second store opened on Roosevelt Row inside monOrchid in 2019. The shop and its founders have been featured by Phoenix New Times.

#everyday #affordable

View

Electric & Rose featured image

Electric & Rose

USA · Est. 2014 · Mid-range

Electric & Rose is an American activewear and lifestyle label for women and men, founded in Los Angeles in 2014 by Erin Chiamulon and Eric Balfour. The couple started the brand in their home in Venice, California, and named it after two streets in their Venice Beach neighbourhood. Chiamulon, a former stylist for WWD, began by hand-dyeing pieces in her backyard using traditional shibori tie-dye techniques, while Balfour is an actor known for shows like Haven and 24. Rooted in 1970s surf culture, the brand designs coastal clothing for women who want comfort without sacrificing shape. The line officially launched for Fall/Winter 2014 and now includes sweatshirts, pullovers, joggers, sweatpants, shorts, leggings, tees, tanks and shirts. Pieces include the Ronan Pullover, Neil Sweatshirt and Taylor Hoodie, Classic Joggers and Barrel Sweatpants, Sunset Leggings, Boyfriend Shirts, Paula tanks and quilted jackets. Electric & Rose makes its clothing in Los Angeles, where many pieces are still hand-dyed with local dye houses, and nearly all its fabrics are sourced locally. Through its 1% giveback initiative it supports organisations that protect the oceans. Electric & Rose is independent and owned and run by its founders.

#natural #hand-crafted

View

Corridor featured image

Corridor

USA · Est. 2013 · Mid-range

Corridor is an American designer clothing label for men, founded in New York in 2013 by Dan Snyder. Snyder started the brand while sewing in the Garment District and working from his walk-up apartment in the East Village; the name comes from riding the Northeast Corridor bus line during that time. Now designed in Brooklyn, Corridor is inspired by folk Americana and creates its own textiles shaped by art, music, craft and the natural world. The collection covers shirts, tees, polos, knitwear, sweatshirts, outerwear and trousers, with signature short-sleeve shirts such as the Floral Eyelet SS and the Harmony Embroidered SS alongside the Driftwood Plaid LS and the Mandala Cardigan. Corridor works with family-run workshops around the world, mainly in India, Portugal and China, combining traditional techniques with contemporary design. Many fabrics are developed in-house, from embroidered and eyelet cottons to plaids, with an emphasis on natural fibres and pieces made for everyday wear. Corridor has collaborated with the Japanese outdoor brand Nanga on the Kairo Parka, and its range extends to caps and books. The brand remains independent and runs its own stores in New York.

#organic #natural

View

TKEES featured image

TKEES

Canada · Est. 2009 · Mid-range

TKEES is a minimalist Canadian footwear and clothing label for women and kids, founded in Toronto in 2009 by wife-and-husband duo Carly Burnett and Jesse Burnett. After searching for the perfect barely-there flip-flop that was accessible and responsibly produced, the couple created their own. Carly, the brand's creative director, co-founded TKEES at 29 and attended trade shows with her three-month-old, and her elevated tomboy aesthetic and love of symmetry and minimalism shape every design. The now-iconic Lily flip-flop launched in five nude shades and set the pace for timeless staples such as the Square Toe Lily, Lily Braid and sandals like the Riley and Lennon. The line has grown into CloudSoft hoodies, joggers, tees and cashmere knits. Its flip-flops and sandals are made in Brazil, handcrafted from soft Brazilian leather. TKEES believes in buying better, investing in quality over quantity, and its season-less approach helps avoid overproduction and reduce waste with its European and Brazilian partners. Early pairs gifted to Jennifer Aniston and Ashley Olsen helped make TKEES a celebrity favourite, later worn by Jennifer Lopez, Cindy Crawford and Vanessa Hudgens. The brand opened its first store in the Miami Design District in 2020.

#natural #minimalist

View

Enza Costa featured image

Enza Costa

USA · Est. 2007 · Mid-range

Enza Costa is an American minimalist label for women, founded in Los Angeles in 2007 by designer Enza Costa. She set out to create the perfect T-shirt, one that was impeccably cut, made from the most touchable fabrics and finished with great attention to detail. The brand aims to transform everyday basics into luxury essentials, with an effortless style that accentuates the silhouette through cool formalism and casual expression, guided by transparency, layering, femininity and sensuality. Its first collection caught the eye of discerning stores worldwide, and the brand has since grown into a contemporary collection of never-take-off essentials cut from featherweight blends of Supima cotton, cashmere and silk. It is known for elevated tops such as the Bold Sheath Tank, Supima Cotton New Classic tees and Fluid Silk Rib tops, along with Everywhere pants, cashmere sweaters, gauzy voile shirts, leather and suiting skirts, and jersey dresses like the Dolman Curve Dress. Each Enza Costa piece is made in Los Angeles with fine fabrics from Italy, Japan and California. Enza Costa is an independent, designer-owned label led by its namesake founder, and it sells online and through stores worldwide.

#natural #recycled

View

Runaway Bicycle featured image

Runaway Bicycle

India · Est. 2014 · Mid-range

Runaway Bicycle is a sustainable Indian designer clothing label for women, founded in Mumbai in 2014 by Preeti Verma. Verma built the first collection in a one-bedroom apartment after work hours while holding a day job in advertising, driven by a personal need for clothes that felt comfortable before they looked good. Her lack of fashion training was offset by knowledge of traditional weaving and a belief that the most comfortable clothes are worn by children and people in physical work, such as painters, mechanics and road workers. The label makes dresses, tops, shirts, trousers, skirts and jackets, along with accessories and home décor. Everything is handmade in India, linking traditional weavers and dyers across the country, including handloom weavers in Bengal, with craftspeople in its Mumbai studio. Runaway Bicycle works with handloom and hand-spun cotton, silk, linen and wool, with some pieces hand-painted or naturally dyed. Its ethical philosophy is to make less: clothes designed to outlast trends and seasons, soften with age and withstand many washes, so customers buy less and wear longer. The label has shown at Lakmé Fashion Week and been featured by Vogue India, Vogue Singapore, Elle India and Mint.

#natural #women-owned

View

SAEMDI featured image

SAEMDI

France · Est. 2023 · Mid-range

SÆMDI is a luxury European designer clothing label for women, founded in Paris in 2023. The female-founded womenswear brand takes its name from the French word samedi, meaning Saturday, and is inspired by the spontaneity and anticipation of the weekend. Its aim is to bring a Saturday feeling to every day through a curated wardrobe of elevated silhouettes and playful details, designed to reveal the extrovert in every introvert. The collection includes dresses, trousers, jeans, skirts, tops, knitwear, blazers and jackets for everyday dressing that can easily be dressed up or down. Pieces are made in South Korea, using materials such as polyester, cotton, Tencel, silk and wool. The designs combine minimalist foundations with fashion-forward details such as sheer mesh, draping, oversized tailoring, faux leather, denim and fitted silhouettes, drawing inspiration from vintage fashion while staying contemporary. Signature pieces include the Milla oversized faux leather jacket, Gaia lace-up faux leather trousers, draped mesh dresses and halterneck dresses. The brand works from its Paris address on Rue Bouchardon in the 10th arrondissement, where it offers showroom appointments for buyers.

#women-owned #everyday

View

Vuori featured image

Vuori

USA · Est. 2015 · Affordable

Vuori is an American activewear label for men and women, founded in Encinitas in 2015 by Joe Kudla. A former model and accountant, Kudla began developing the idea in 2014 to create premium performance apparel inspired by the active coastal California lifestyle, an integration of fitness, surf, sport and art. The name means mountain in Finnish, a nod to his love of climbing, and the brand aims to evolve the definition of traditional activewear. The range began with versatile men's activewear and now spans shorts, joggers, leggings, tees, hoodies, outerwear and denim, with signature pieces such as the Kore Short and the Ponto Performance Jogger. Its clothing is made by overseas manufacturing partners, including factories in China, which must follow its Vendor Code of Conduct. Vuori increases its use of preferred materials each year, including recycled polyester and fibres certified to standards such as GRS, OCS and RWS. Since 2019 it has partnered on removing plastic waste from coastal communities. From a pop-up and first store in Encinitas, Vuori has grown to dozens of stores, including flagships in SoHo and on London's Regent Street, and is sold through REI, Nordstrom and Equinox.

#recycled #minimalist

View

Nonchalant Label featured image

Nonchalant Label

USA · Est. 2018 · Mid-range

Nonchalant Label is a minimalist American luxury designer clothing label for women, founded in Miami in 2018 by Cheryl Herger. Also styled NCHLNT, the contemporary womenswear brand is rooted in quiet confidence and designed for women who embrace the moment yet dress with lasting intention. Herger, who serves as founder and creative director and later launched the essentials label Parentezi, builds collections on the belief that luxury lies in details that do not need to shout. The collection includes tops, trousers, dresses, skirts, blazers, knitwear and other wardrobe staples, from trend-forward statement pieces to reimagined essentials. Clothing is made in the USA, using materials such as cotton, polyester, down and feather for outerwear. Every piece aims to blend sophistication with ease, tailoring with sensuality and minimalism with edge, through refined silhouettes, elevated fabrics and versatile styling for casual, work and evening wear. Each capsule is designed to build on the last and live in the wardrobe season after season. The brand runs a creative studio on NE 2nd Avenue in Miami and is also stocked by boutiques and showrooms in the Miami area. Its motto: being understated makes the loudest statement.

#minimalist #everyday

View

The Great featured image

The Great

USA · Est. 2015 · Mid-range

THE GREAT. is an American designer clothing label for women, founded in Los Angeles in 2015 by Emily Current and Meritt Elliott. The Northern California natives became best friends at UCLA, bonding over denim, Americana and hunts for vintage jeans, then worked as celebrity stylists before launching Current/Elliott in 2008, which they exited in 2012. Both are members of the CFDA, and their brand celebrates friendship, creativity, authenticity and looking to the past for inspiration. The collection offers vintage-inspired everyday pieces with a tightly edited take on classic Americana, from The Boxy Crew tee and College Sweatshirt to sweatpants, denim, dresses, knitwear, The Car Coat and a Stetson collaboration. Production stays local, with 60-70% of each seasonal collection made in the USA, in Los Angeles. To keep clothes in closets rather than landfills, THE GREAT. cuts to order, producing only what has sold or will sell. Women make up 84% of its leadership team. Current and Elliott have also designed for Pottery Barn Teen and Pottery Barn Kids and written the book A Denim Story. THE GREAT. launched in over 200 retailers and now has nine stores, including West Hollywood and SoHo.

#natural #locally made

View

Joah Brown featured image

Joah Brown

USA · Est. 2013 · Mid-range

Joah Brown is an American minimalist womenswear label, founded in Los Angeles in 2013 by Joah Brown and Brian Vaccarino. Self-taught designer Joah Brown established the brand with confidence and comfort in mind, building it on elevated essentials with comfort in every silhouette. The label says it has always stayed true to being minimal and timeless, so each person can take the line whichever way they choose. The collections mix basics, loungewear and activewear-inspired pieces described as effortlessly flattering essentials. Tops include the Boxy Crew Long Sleeve, the Corset Tank and the Classic Crew Tee, and pants range from the Classic Track Pant to the Barrel Pant and the Relaxed Silk Trouser. It also makes the City Trench, the Classic Windbreaker Jacket, sweatshirts, socks and caps. Pieces are designed and manufactured locally in Los Angeles whenever possible, with select pieces made by trusted global partners. Most textiles are custom-milled for a soft, vintage-inspired feel, and its signature fabrics include modal, nylon, cotton, rib, sueded jersey and brushed French terry. Joah Brown is independent and owned and run by its co-founders.

#natural #locally made

View

Albaray featured image

Albaray

UK · Est. 2021 · Mid-range

Albaray is a sustainable UK clothing label for women, founded in London in 2021 by Paula Stewart, Karen Peacock and Kirstie Di Stazio. The three friends met while working at a high street brand and spent decades in the fashion industry before deciding, during the pause of 2020, to build a label that balanced style with responsibility. The name combines "alba", Spanish and Italian for dawn, with "ray", a ray of light or hope. Albaray designs ethical, everyday clothing with a capsule wardrobe in mind: dresses, tops, knitwear, outerwear, trousers, jeans, skirts, jumpsuits and swimwear, such as the Cosy Drop Shoulder Jumper and the Cord Midi Dress. Karen Peacock leads design, and clothing is made by long-standing suppliers mainly in China and India. All fabrics are responsibly sourced, including organic cotton, recycled polyester and LENZING ECOVERO viscose. Packaging uses FSC-certified paper, swing tags and labels are recycled and recyclable, returns are fully digital and shipping is carbon neutral. Its Albaray Re-Loved service resells pre-owned pieces. Albaray runs a shop in Bath and is also sold through UK retailers including John Lewis and Next.

#organic #natural

View

Soft Focus featured image

Soft Focus

Canada · Est. 2017 · Affordable

Soft Focus is a Canadian minimalist loungewear label for women, founded in Toronto in 2017 by Sammi Smith. After a decade working for some of Canada's most loved fashion brands, Smith left her nine-to-five to work for herself and faced a new daily question: how to get dressed for work when the office is the couch and a laptop. At first she wore her old pyjamas all day, but eventually wanted to get dressed again, and Soft Focus was born. The label is a playful vision of fancy pyjamas for the modern age, a uniform for work-from-home lifestyles created years before that became the norm. Its pieces include the Demi Set, the Foundation Set, the Contessa Shirt, crop camis, robes and terry sweatsuits, made in Canada. Smith designs collared sleep shirts that can become breezy blouses and terry sweatsuits that double as a cosy pantsuit, using quality natural fabrics. The shop has also offered zero-waste scrunchies and resold vintage cashmere. For six years Soft Focus sold direct to consumers and through boutiques across North America, building a community of comfort lovers. The shop is currently on a break while Smith consults for other retail brands.

#natural #everyday

View

Can't find what you're looking for?

We add new sites every week but if you have a specific request, let us know.