PHX General Clothing Brand Featured Image
Clothing Brands

Location

Phoenix, USA

Founded

2016

Price range

$45 – $48

Shipping

Worldwide

Catalogue

68 products

Size range

S–XXL

PHX General

Independent brand — verified
About

Phoenix General is an ethical American clothing and lifestyle store with its own label, founded in Phoenix in 2016 by Kenny Barrett and Joshua Hahn. The Phoenix natives, who earlier co-owned the Roosevelt Row boutique GROWop, describe Phoenix General as "the new general store", inspired by life in a modern desert city. Their aim is clothing that is wearable all year in the desert climate and timeless rather than trendy. The in-house PHX GEN line includes T-shirts, tanks, socks, hats and tote bags that interpret Phoenix's desert identity, and its clothing is made in the USA. The stores also stock men's and women's clothing, jewellery, housewares and gifts hand-selected from local, regional and international designers and artists. Barrett and Hahn favour lightweight yet durable fabrics, a lived-in feel and ethically produced labels, with a strong emphasis on independent and local makers. The first Phoenix General opened at The Colony in midtown Phoenix in June 2016, and a second store opened on Roosevelt Row inside monOrchid in 2019. The shop and its founders have been featured by Phoenix New Times.

Tags
#everyday#affordable

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Brand Details

USA
Cotton
Polyester
Last reviewed
Oct 2026
Independent brand
Verified
K
Kenny Barrett
J
Joshua Hahn

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Frequently asked questions

What is Phoenix General known for?
Phoenix General is an Arizona clothing and lifestyle retailer known for desert-inspired apparel and locally influenced goods. Its in-house PHX GEN collection draws on the visual identity and culture of Phoenix.
What does Phoenix General sell?
Phoenix General sells T-shirts, tanks, socks, hats, tote bags and other apparel alongside jewelry, housewares, gifts and lifestyle products from local, regional and international designers.
Who founded Phoenix General?
Phoenix General was founded in 2016 by Phoenix natives Kenny Barrett and Joshua Hahn.
Where is Phoenix General based?
Phoenix General is based in Phoenix, Arizona, and is closely associated with the city’s Roosevelt Row creative community.
Where is Phoenix General clothing made?
Phoenix General’s in-house clothing is made in the USA, while the wider store also carries products from independent designers and makers from different locations.
Is Phoenix General a sustainable and ethical store?
Phoenix General focuses on independent products that are ethically created and sustainably sourced, with an emphasis on local and regional designers alongside its own apparel.
How much does Phoenix General clothing cost?
Phoenix General is relatively accessible compared with many independent designer labels. PHX GEN T-shirts generally cost around $45–$48 USD, socks around $25 and hats around $45.

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