SEROYA Clothing Brand Featured Image
Clothing Brands

Location

New York, USA

Founded

2020

Price range

$15 – $898

Shipping

Worldwide

Catalogue

500 products

Size range

XXS–XXL

New arrivals

45 this month

SEROYA

Independent brand — verified
About

SEROYA is an American luxury designer clothing label for women, founded in New York in 2020 by Ohad Seroya and Aviad Klin. The husbands are also the co-founders and creative directors of the womenswear label Retrofête, and Seroya conceived the new brand during the spring 2020 lockdown as a contemporary label with a social conscience and a feel-good mentality. SEROYA sets out to upgrade and refine the wardrobe with minimalist collections powered by maximum style. The collection includes dresses, tops, bodysuits, skirts, trousers, vintage-inspired denim, breathable knits, sweaters and jackets, alongside luxe silk pieces designed to be mixed and matched. Its classic silhouettes consistently blur the lines between masculine and feminine, and clothing is made in China. From the start, the label paired each drop with a charitable partner, beginning with Trans Can Work, a Los Angeles nonprofit supporting transgender employment. Its first collection used biodegradable packaging and tags made from repurposed fabric scraps. SEROYA, originally styled Ser.O.Ya, launched exclusively on FWRD in February 2021 with a campaign starring model and activist Teddy Quinlivan, and its debut was covered by WWD.

Tags
#minimalist#everyday#mid-range

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Brand Details

China
Silk
Spandex
Cotton
Nylon
Wool
Polyester
Viscose
Last reviewed
Oct 2026
Independent brand
Verified
O
Ohad Seroya
A
Aviad Klin

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Frequently asked questions

What is SEROYA known for?
SEROYA is a New York designer label known for contemporary womenswear that combines polished everyday pieces with body-conscious dresses, tailoring, knitwear and statement evening styles.
What does SEROYA sell?
SEROYA sells dresses, tops, bodysuits, skirts, trousers, denim, knitwear, sweaters, jackets and other women’s ready-to-wear.
Who founded SEROYA?
SEROYA was founded in 2020 by Ohad Seroya and Aviad Klin.
Where is SEROYA based?
SEROYA is based in New York, United States.
Where is SEROYA clothing made?
SEROYA clothing is made in China, with its collections centered on contemporary designer womenswear and elevated wardrobe essentials.
How much does SEROYA clothing cost?
SEROYA sits in the premium to luxury price category. Tops and skirts commonly cost around $250–$300 USD, sweaters around $300 and many dresses are priced around $350–$400, with selected statement pieces costing more.
What style of clothing does SEROYA make?
SEROYA mixes minimalist wardrobe staples with more expressive evening and occasion pieces. Its collections include fitted knit dresses, denim, bodysuits, tailoring and sleek silhouettes that can transition between everyday and dressier styling.

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