Nonchalant Label Clothing Brand Featured Image
Clothing Brands

Location

Miami, USA

Founded

2018

Price range

$98 – $698

Shipping

Worldwide

Catalogue

166 products

Size range

XXS–XXL

New arrivals

27 this month

Nonchalant Label

Independent brand — verified
About

Nonchalant Label is a minimalist American luxury designer clothing label for women, founded in Miami in 2018 by Cheryl Herger. Also styled NCHLNT, the contemporary womenswear brand is rooted in quiet confidence and designed for women who embrace the moment yet dress with lasting intention. Herger, who serves as founder and creative director and later launched the essentials label Parentezi, builds collections on the belief that luxury lies in details that do not need to shout. The collection includes tops, trousers, dresses, skirts, blazers, knitwear and other wardrobe staples, from trend-forward statement pieces to reimagined essentials. Clothing is made in the USA, using materials such as cotton, polyester, down and feather for outerwear. Every piece aims to blend sophistication with ease, tailoring with sensuality and minimalism with edge, through refined silhouettes, elevated fabrics and versatile styling for casual, work and evening wear. Each capsule is designed to build on the last and live in the wardrobe season after season. The brand runs a creative studio on NE 2nd Avenue in Miami and is also stocked by boutiques and showrooms in the Miami area. Its motto: being understated makes the loudest statement.

Tags
#minimalist#everyday#mid-range

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Brand Details

USA
Cotton
Polyester
Viscose
Wool
Tencel
Spandex
Polyurethane
Last reviewed
Oct 2026
Independent brand
Verified
C
Cheryl Herger

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Frequently asked questions

What is Nonchalant Label known for?
Nonchalant Label is a Miami-based luxury womenswear label known for minimalist clothing that combines relaxed silhouettes, refined tailoring and understated statement pieces.
What does Nonchalant Label sell?
Nonchalant Label sells tops, trousers, dresses, skirts, blazers, knitwear and other elevated wardrobe staples designed for everyday and occasion dressing.
Who founded Nonchalant Label?
Nonchalant Label was founded in 2018 by Cheryl Herger.
Where is Nonchalant Label based?
Nonchalant Label is based in Miami, Florida, United States.
Where is Nonchalant Label clothing made?
Nonchalant Label clothing is made in the USA.
How much does Nonchalant Label clothing cost?
Nonchalant Label falls in the luxury price category. Tops are commonly around $220–$300 USD, while trousers and other tailored separates are often priced around $300 or more.
What style is Nonchalant Label clothing?
Nonchalant Label focuses on minimalist, contemporary womenswear with clean lines, relaxed tailoring and versatile pieces that can move between casual, work and evening wardrobes.

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