
Penny Sage
New Zealand · Est. 2009 · Mid-range
Penny Sage is a New Zealand designer label for women, founded in 2009 by Kate Megaw and based in Auckland. Megaw learned to sew and knit from her mother and grandmother and worked in designers' workrooms before starting the label from a hilltop tin shed near Taihape, later moving it to Auckland. Her clothes are colourful and easy to wear, released in small collections made to be worn often. The range covers dresses, shirts, tops, trousers, shorts, skirts, knitwear, outerwear and accessories, with pieces such as the Roberta Dress, the Evie Shirt, the Paz Cardigan, the Tom Skirt and the Leo Trench. Every piece is made locally in New Zealand, with cutters, sewers and knitters all working within 30km of its studio in Grey Lynn. Penny Sage mostly uses natural fibres such as silk, cotton, linen and wool. It sources deadstock fabrics from local suppliers and imports specialty materials from countries including Italy and Japan. The self-funded label is owned and run by Megaw, and its store at 598 Great North Road in Grey Lynn also carries a small selection of clothing, homeware and jewellery from other makers.




















