WAFFLESNCREAM
Nigeria · Est. 2012 · Mid-range
WAFFLESNCREAM is a Nigerian streetwear clothing label, founded in Lagos in 2012 by Jomi Marcus-Bello. Known as waf., it expresses itself through skateboarding and has been West Africa's first hub for skate culture and extreme sports since its start. With no initial funding, the founders organised an art exhibition with friends and family to launch its flagship on Victoria Island, which became a home for creatives in Lagos. The brand makes skate-inspired everyday clothing such as tees, long-sleeve tees, soccer jerseys, shirts, hoodies, knitwear, trousers, shorts, tracksuits and jackets like the Ade Coach Jacket, plus hats, socks, footwear and enamel pins. Its clothing is made in Nigeria and China, using cotton, polyester and nylon. WAFFLESNCREAM describes itself as a community of like-minded creatives celebrating subcultures. It organised Nigeria's first Go Skate Day in 2017, supported Henry Okwubuasi in becoming the country's first pro skater, and published the Ble-Ble Magazine to empower female skaters. The brand has collaborated with Patta, Alara and Oscar Deen, now runs two flagship locations in Lagos with stockists worldwide, and built Nigeria's first fully concrete, Olympic-standard skatepark at Freedom Park.
