Location

New York City, New York, United States

Founded

2020

Price

Luxury

Shipping

USA

Catalogue

24 products

Size range

2 sizes

New arrivals

7 this month

EADEM logo

EADEM

About

Eadem is an American skincare brand founded by Alice Lin Glover, who is Taiwanese American, and Marie Kouadio, who is French-Ivorian. It was built to correct a structural gap in the industry. Most brightening products were developed and tested on lighter skin, then sold to everyone. That is why so many either underperform or trigger the very pigmentation they promise to treat. Eadem tests on deeper skin tones from the outset. Its guiding line is that health is the only beauty standard, and its formulation approach bridges American dermatology with Korean innovation. The proprietary Smart Melanin technology is the brand's centrepiece, designed to target discolouration without suppressing melanin itself. That distinction matters, and Eadem is explicit about it: the brand never uses hydroquinone or any bleaching or lightening agent. The Milk Marvel Dark Spot Serum is the flagship. It combines niacinamide, encapsulated vitamin C and amber algae, and was clinically tested on fifty women with darker skin tones. It sits alongside the Cloud Cushion, the Cashmere Peel, Mami Wata, The Chisel and the Ingrown Relief Serum. Products are made in an FDA-approved facility in the USA and are vegan and cruelty-free. Formulas are free from parabens, sulfates and other known irritants. The Milk Marvel serum is fragrance-free and non-comedogenic. Testing includes HRIPT patch testing and dermatologist assessment for irritation and sensitisation. Prices run from $24 to $68. For anyone researching American beauty, skincare for deeper skin tones or founder-led brands built by women of colour, Eadem is essential. Its refusal to use lightening agents is a genuine point of difference.

Brand Details
American Beauty
M
Marie Kouadio Amouzame
A
Alice Lin Glover

Shop EADEM

Picked by the brand. Checkout happens on EADEM’s own site.

Frequently asked questions

Is Eadem good quality?
Yes, this skincare brand received a 30000 dollar Glossier Grant and joined the Sephora Accelerate program for mentorship and retail support.
Who founded Eadem?
Eadem was founded by Marie Kouadio Amouzame and Alice Lin Glover, former Google colleagues who bonded over the lack of hyperpigmentation care for skin of color.
When was Eadem founded?
This skincare brand's content platform launched in 2018, with its flagship Milk Marvel Dark Spot Serum arriving after 25 formulation iterations in 2020.
What is Eadem known for?
This skincare brand is known for its Smart Melanin Beauty formulas built from scratch and tested specifically on skin of color panels.
Where is Eadem based and made?
This skincare brand is headquartered in New York, manufacturing in an FDA approved US facility that blends American dermatology with Korean skincare influence.
Is Eadem cruelty free and vegan?
Yes, this skincare brand is certified cruelty free and fully vegan, avoiding sale in mainland China to sidestep mandated animal testing.

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