Sustainable Clothing Brands – Page 7

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Happy French Gang

USA · Est. 2013 · Mid-range

Happy French Gang is an American handmade clothing and home textiles label for women, founded in San Francisco in 2013 by Sandra Dejanovic. Dejanovic launched the brand in June 2013 with the aim of combining a French vision with California creation. Her motto for every new product is to focus on texture and colour, and she designs every piece herself and hand-paints its painted collection in the brand's Bayview studio. The label is best known for its jumpsuits, including tie-dye and numbered hand-painted styles, and for hand-painted uni-size dresses and tunics. The range also includes Marius pants, Zélia tops, Tilda skirts, hand-knit and alpaca sweaters and coats, along with home pieces such as Rayé throws, Sujani quilts, pillows and bags. Pieces are hand-painted in San Francisco, while woven cotton clothes, blankets and bags are made with artisans and cooperatives in Rajasthan, India, and wool and alpaca sweaters are made in Peru. The brand uses natural fibres, natural dyes where possible and small-batch production, and it reuses fabric scraps. Happy French Gang is independent and run by Dejanovic, selling online, by studio appointment and through stores and spas in the USA and Europe.

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SIR.

Australia · Est. 2014 · Luxury

SIR. is an Australian designer label for women founded in Sydney in 2014 by Nikki Campbell and Sophie Coote. The name stands for Separates, Intimates and Ready-to-wear, and the label has built an international following for its singular aesthetic of relaxed elegance, minimalist silhouettes and elevated wardrobe essentials. SIR. describes itself as a contemporary fashion house known for easy-to-wear wardrobe staples seen through a modern lens. Its collections centre on fluid dresses, relaxed tailoring and considered separates. The range covers dresses, tops, skirts, tailoring, knitwear, swimwear and accessories such as scarves and belts. Most collections are made in China, and signature pieces include the Alessandra Midi Dress, the Almara Wrap Halter Dress, the Amaia Slip Dress, the Arla Bubble Top, the Axel Wide Leg Trouser and the Candela Leather Jacket. SIR. works mainly with natural fabrics such as silk, cotton, linen and merino wool, and uses recycled materials in some pieces. The label remains independent and self-funded, owned and run by its two co-founders. It sells worldwide through its own Australian and US online stores.

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Pari Desai

USA · Est. 2014 · Mid-range

Pari Desai is a luxury American designer clothing label for women, founded in Los Angeles in 2014 by Pari Desai. An Indo-Canadian native of Toronto, Desai studied traditional tailoring and millinery before becoming an in-house designer at one of the last knitting factories operating in North America. Working directly with craftspeople and mills sparked her passion for textile innovation, and she designed for TSE and Calvin Klein in New York before launching her collection, an elemental, modern expression of luxury. The label offers dresses, sweaters, cardigans, tops, shirts, skirts, trousers and jackets, plus swimwear, shoes, handbags and jewellery. Clothing is made in Peru through small-scale production with family-owned factories and artisans using techniques passed down through generations, including knitwear in baby alpaca blends and Pima cotton. Material and craft innovation remain the creative focus. Desai selects pure, luxurious raw materials such as silk, organic cotton and wool that are grown responsibly or regenerated from industrial refuse, and the brand applies circular and regenerative systems that consider the full life cycle of each piece. The label describes its partnerships with makers as mutually beneficial, equitable and non-exploitative, and its knitwear is also sold through Garmentory.

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Chereshnivska

Ukraine · Est. 2016 · Mid-range

Chereshnivska is a Ukrainian unisex designer label, founded in Lviv in 2016 and led creatively by designer Anastasiya Rozava. Rozava joined the team that year after winning Lviv Fashion Week's Sabotage competition, and the brand is run alongside co-founder and CEO Iryna Kokhana. Focused on innovation and sustainability, it creates art-driven clothing that reflects the modern world, with every collection built on a strong core idea. The range includes shirts like the Art Brut Shirt, tops, printed sweatshirts, dresses, trousers, upcycled jeans, skirts and shorts, plus jackets such as the Upcycled Jeans Jacket, the Upcycled Jeans Trench and the Hand Woven Unisex Jacket. Most pieces feature unique hand-drawn prints by Rozava. Clothing is made in Ukraine in very limited quantities. The label rescues forgotten denim and handcrafts it into new pieces, and set a goal of making half of its production from recycled items, alongside new fabrics such as wool and silk. Chereshnivska has shown at Lviv Fashion Week and Ukrainian Fashion Week and has been listed among London Fashion Week designers. It remains an independent label.

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H. Fredriksson

USA · Est. 2004 · Mid-range

H Fredriksson is an American sustainable designer label for women, founded in New York in 2004 by Swedish designer Helena Fredriksson. Inspired by the dark psychology of Bergman films and contemporary European painting, the collection has an air of melancholic beauty drawn from the austere silhouettes of the Nordic landscape. Fredriksson balances tailored garments with oversized, loosely draped pieces, and that juxtaposition sits at the core of the label's aesthetic, combining the Scandinavian sensibility of her upbringing with the multicultural reality of life in New York. The range covers dresses, tops, tunics, skirts, pants, jumpsuits and outerwear. Pieces include the Bedford Long Stina Dress, the Box Dress, the Ikat Love Dress, the Drip Skirt, the Carol Coat, the Block Poncho and the Ikat Jumpsuit. The collection is manufactured in New York City using sustainable fabrics and production methods, reflecting the designer's belief in both traditional craft and new sustainable fabric technologies. Drawing on her art background, Fredriksson creates intricate, nature-inspired prints from her own photographs and drawings, used on fabrics such as silk and cotton. Fredriksson lives and works in Brooklyn, where she owns and runs the independent label.

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Marine Serre

France · Est. 2016 · Luxury

Marine Serre is a French luxury designer label for women and men, founded in Paris in 2016 by designer Marine Serre. A graduate of La Cambre in Brussels who worked at Balenciaga, Serre builds her collections around what the brand calls the Regenerated Rule: rethinking how fashion is made by giving existing materials a new life. The label is best known for its crescent Moon print, used on second-skin tops and leggings, ribbed tanks, knitwear and dresses. It also makes upcycled pieces from end-of-life garments and deadstock fabrics, leather such as the Glossy Moon Leather Perfecto, bags, jewellery, footwear and hats. About half of each show is made from upcycled materials and the rest mostly from certified and recycled fibres. Upcycled materials are sourced in Europe, then sorted, washed and treated at its Paris headquarters before going to manufacturing partners in Europe, and each upcycled piece carries a label stating its material, origin and place of transformation. Marine Serre won the LVMH Prize in 2017, has collaborated with Under Armour and French chairmaker Chaisor, and opened its first store in South Korea with a partner.

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KikoRomeo

Kenya · Est. 1996 · Luxury

KikoRomeo is a Kenyan designer label, founded in Nairobi in 1996 by designer Ann McCreath. Born in Scotland, McCreath studied fashion in Rome and worked as a designer in Barcelona before aid work in Kenya led her to choose trade over aid. Named after the Swahili for "Adam's apple", the label creates sustainable, often unisex clothing that transcends cultures and trends and is designed for longevity. The range includes jumpsuits such as the Bumi, Maridadi and Samawati Jumpsuits, overalls like the Blinky Overalls, workman jackets and hand-painted coats. Some coats are hand-painted by Sudanese fine artist Eltayeb Dawelbait and made from cotton industrial waste. KikoRomeo is made in Kenya with handmade and hand-dyed fabrics and hand-carved trims sourced from the African continent, mainly in cotton, silk and linen. Fair trade since it began, it was set up to create jobs in rural areas, working with community artisans and women's groups. McCreath also founded the Festival of African Fashion and Arts (FAFA) in 2008. The independent label has shown across Africa, Europe and the USA, including at Mercedes-Benz Fashion Week in Johannesburg.

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UNNA

Sweden · Est. 2022 · Mid-range

UNNA is a European activewear label for women and men, founded in Stockholm in 2022 by John-Ruben Holtback. Holtback previously founded the menswear label L'HOMME ROUGE, named brand of the year at Nordiska Kompaniet and a winner of the International Woolmark Prize, and created UNNA after a health scare showed him how much exercise matters for body and mind. The name is a Swedish term for treating yourself, and the brand's "Finish in a Good Place" motto puts joy and well-being ahead of performance. The collection covers running shorts, tights, sports bras, T-shirts, tanks, long-sleeve tops, jackets, trousers, hoodies, socks and accessories, combining sportswear function with fashion-led silhouettes, colours and prints. Production takes place in trusted factories within the European Union. Material science sits at the centre of product development. UNNA uses ECONYL regenerated nylon made from waste such as fishing nets, recycled polyester from PET bottles, TENCEL lyocell and modal, GOTS-certified organic cotton for all its cotton products, and RWS-certified, mulesing-free wool. Highsnobiety profiled UNNA in its Under the Radar series, presenting it as part of a new wave of "anti-performance" running brands.

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Farmers Market Iceland

Iceland · Est. 2005 · Mid-range

Farmers Market Iceland is an Icelandic design company and clothing label for women and men, founded in Reykjavik in 2005 by artist couple Bergthora Gudnadottir, a designer, and Jóel Pálsson, a musician. Its style combines classic Nordic design and Icelandic roots with chic modernity. Authentically styled yet sophisticated and wearable, the clothing suits outdoor activities as well as city life, with natural fabrics, craftsmanship and respect for the environment as key values. The range includes sweaters and knits, cardigans, outerwear such as wax jackets, parkas and ponchos, shirts, blouses and pants. It also offers socks, scarves, hats, belts, leather goods, blankets and CDs from Icelandic musicians. Pieces are named after Icelandic places, such as the Skutustadir parka and the Hraun alpaca sweater. The label works with some of the finest textile producers, using merino and mohair yarns from Italy, waxed cotton from British Millerain, Indian raw silk and Icelandic wool from a local mill. Synthetic fabric is kept to an absolute minimum. The independent brand is based in a former fish factory in Reykjavik's Grandi harbour area, home to its studio and flagship store, and opened a second store on Laugavegur in 2017.

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Tradlands

USA · Est. 2012 · Mid-range

Tradlands is an American sustainable, minimalist clothing label for women, based in Pemaquid, Maine, and founded in 2012 by Sadie Beaudet and Jeremy Roberts. Beaudet, who runs the brand with her husband, grew tired of chasing fast-fashion trends and found herself drifting to the menswear aisles, where she saw options she couldn't find for women. Tradlands grew out of that missing space, focusing on perfecting essentials for women inspired by thoughtful tailoring, expert details and quality fabrics rather than the runway. The range includes button-up shirts, tops, sweaters, dresses and pants, with extended and plus sizes. Signature pieces include the Marin Boatneck Shirt, the Coast Camp Linen Shirt, the Bertille Top, the Nico 2.0 Balloon Sleeve Dress, the Porch Balloon Pants and the Cosimo Alpaca Cardigan. Woven pieces such as button-ups are made in China and knits such as sweaters in Peru, with family-owned manufacturers. Tradlands focuses on natural fibres such as cotton, linen and alpaca, creating foundational pieces meant to become the canvas of a wardrobe rather than disposable fashion. The brand says it is built by its community and team, and it shares how women wear its pieces on Instagram.

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Pink Haley

USA · Est. 2022 · Mid-range

Pink Haley is an ethical, handmade American clothing and lifestyle label, founded in Los Angeles in 2022. The brand is named after its founder's daughter, Haley, and was created to pass on the value of being socially and environmentally conscious as makers, brands and consumers. It describes its style as eco-friendly elegance meeting nostalgic resort fashion, with vintage-inspired pieces built to last year after year. The range includes kaftans and resort dresses, tailor-made clothing, handmade shoes, rattan and leather bags, accessories, rattan furniture and handcrafted home décor. Products are made in Indonesia by artisans using traditional hand skills, with materials such as rayon, linen, leather, raffia and rattan. Respect for artisans' craftsmanship is central to the label, and its priority is ensuring makers are paid sustainable living wages. Following a slow-made, slow fashion approach, Pink Haley produces in small batches and on demand to avoid overconsumption and waste, and aims to support as many artisans as possible in keeping their skills alive for the next generation. Alongside its own creations, the online store offers curated collections that share its focus on sustainable fashion and handmade home accessories.

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Turn Black

India · Est. 2018 · Mid-range

Turn Black is an Indian designer, sustainable handmade clothing label for women and men, founded in New Delhi in 2018 by Nutan Dayal and Amit Singh Chauhan. The brand began as a personal exploration by Dayal, its creative director, rooted in questioning gender norms and stereotypes. With no formal training in fashion design, she started designing and sewing loose garments for friends and family, and Chauhan embraced the idea of an all-black clothing line from the outset. Black is the foundation of every collection, chosen for its practicality, versatility and timelessness. The range includes pants, shirts, tops, dresses, sets, jackets and vests, plus homeware and furniture, with pieces such as the Wide Leg Pin-Tuck Pants, the Raglan Sleeve Shirt Dress and the Reversible Linen-Chenille Vest. Everything is made in India. Every piece is handcrafted by skilled artisans and made slowly, blending contemporary design with traditional techniques such as kantha embroidery. Its Scrap Project turns leftover fabric into masks and scrunchies. Turn Black has grown into a community built around being minimal, ethical and size-inclusive, and it created a menswear capsule with the band Peter Cat Recording Co in 2019.

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LOVI Ceylon

Sri Lanka · Est. 2015 · Mid-range

LOVI Ceylon is a Sri Lankan designer label for men and women, founded in Colombo in 2015 by Asanka de Mel. Before starting LOVI, de Mel spent more than 20 years in the US technology industry in Silicon Valley and New York City, and he studied computer science at the University of Texas at Austin and public policy at Harvard Kennedy School. He set out to create an authentic, united fashion identity rooted in Sri Lankan culture, and the brand's website launched in January 2016. LOVI reinvents the sarong, a versatile and gender-neutral staple of Sri Lankan life, with modern touches such as pockets and belts. Signature pieces include the Admiral Sarong, the Royal Pinstripe Sarong, the LOVI Beeralu National, the Nilame Jacket and the Truck Art T-shirt, made to be worn everywhere from weddings and beach days to yoga and rugby training. All clothes are handmade in Sri Lanka by local craftspeople, and LOVI makes most of its own fabric from cotton, silk and wool. It uses naturally biodegradable fibres for 99% of its clothing and avoids plastics, nylons and polyesters. LOVI has boutiques at the Galle Face Hotel and at Lakpahana in Colombo.

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Rita Row

Spain · Est. 2013 · Mid-range

Rita Row is a European sustainable designer clothing label for women, founded in Figueres, Spain in 2013 by Imma Serra and Xènia Semis. The complementary duo launched the brand in June 2013 in the creative landscape of Girona, guided by a shared vision of comfort, versatility and beauty. Their pursuit of a simple, slow life close to nature shapes collections created for Rita, the brand's muse, a woman of effortless sophistication and refined simplicity. The label makes contemporary coats, jackets, knitwear, trousers, shirts, tops and dresses, along with bags, shoes and jewellery. Pieces include the Rona Oversize Trench, the Cedar Coat, the Brio Cardigan and the Feixa Pants. Its clothing is ethically made in Spain and Portugal, with threads and fabrics sourced mainly from Spain, Italy and France. Rita Row prioritises natural and recycled materials such as organic and recycled cotton, Better Cotton, ECOVERO viscose, Tencel and wool, and works with factories audited under BSCI and SMETA. The women-led, self-financed company is run by a team of ten women from its atelier in L'Empordà, sells in Europe, North America and Asia, and has shown at CIFF and Mandatory CPH in Copenhagen.

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BOBO CHOSES

Spain · Est. 2008 · Mid-range

BOBO CHOSES is a Spanish kidswear and womenswear label, founded in Barcelona in 2008 by illustrator Adriana Esperalba with partner Laia Aguilar. The brand grew out of a graphic design studio, and Esperalba has guided its design ever since. Bobo Choses celebrates life's curiosities with a spirit of play, and its love of storytelling brings each collection to life through illustrated books. It makes playful, colourful clothing for babies and children, plus a womenswear and adult line. The range includes graphic tees, sweatshirts and hoodies, jacquard jumpers such as the Mush Monster, striped wool-blend knits, trousers, dresses, reversible anoraks, and accessories. Based in an old toy factory in Barcelona, Bobo Choses makes most of its garments locally, mainly in Spain and Portugal, with some items made in China. Over half of its latest collection uses organic or BCI cotton, and its denim and outerwear use recycled fibres. The brand is owned by the Esperalba family, which took full control in 2017, with Adriana Esperalba as creative director and her brother Pim as CEO. It is sold in more than 46 countries through hundreds of retailers, with a flagship store in Barcelona.

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DECADE STUDIO

Canada · Est. 2019 · Affordable

Decade Studio is a Canadian denim label for women, founded in Vancouver in 2019 by designer Molly Spittal. Spittal launched the brand in April 2019 with a small group of co-founders, after previously founding the leather handbag label The Stowe. Every piece is designed in-house by Spittal, with a fixation on proportion, weave and long-lasting, traditional finishing, and every pattern is developed in-house and tested on real bodies. The brand takes pride in its shape-inclusive fits. Decade Studio is known for non-stretch jeans made from 100% cotton denim, such as the Joan, the Benny, the Andy and the Gusset. The line has expanded to trousers like the Fortune and the Kit, soft tailoring, the Bonnie Shorts and The Classic T-Shirt. Its jeans are made by hand from start to finish at a small, family-run factory in Northern Portugal, where everyone is paid a living wage, using 100% cotton denim from a mill in Italy. The brand works in small batches with natural fibres and aims to make long-lasting, repairable and recyclable jeans. Decade Studio is a small, independent brand run by Spittal and her partner Matt from their shop and office in Vancouver.

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Kente Gentlemen

Côte d'Ivoire · Est. 2017 · Luxury

Kente Gentlemen is an Ivorian designer label for men and women, founded in Abidjan in 2017 by Aristide Loua, its creative director. Having lived in Côte d'Ivoire, India and across the United States, Loua built the brand around his love of handwoven kente cloth. Its aesthetic balances colour, poetry and culture: "Color is the emotion. Poetry is the messenger. Culture is my voice." The range includes shirts such as the Tema, pants like the Misa, jackets and overcoats like the Ella, suit jackets such as the Pervenche, trench coats like the Morelle, and skirts, plus accessories. Signature tailoring comes in bold, royal colours. Every piece is made to order in the brand's in-house ateliers in Côte d'Ivoire. Kente Gentlemen works directly with artisans across Côte d'Ivoire and West Africa who handweave its textiles in small batches, sometimes taking weeks, using linen, organic cotton and silk, including hand tie-dyed cotton from Bassam. The independent label made its Lagos Fashion Week debut in 2023, moving further into womenswear, and has been covered by Vogue and OkayAfrica. It runs a showroom in Abidjan.

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At Dawn

USA · Est. 2016 · Mid-range

At Dawn is a minimalist American clothing label and boutique for women, founded in Honolulu in 2016 by Eriko Trimble. Before moving to Hawaii, Trimble gained a wide range of fashion experience, from attending fashion school in Tokyo to living in Australia, and she launched her brand and boutique at the same time. Its mission is to create clothing you will love continuously, regardless of seasons and trends. The original line includes dresses, tops, trousers and skirts, from the Balloon Pants and Balloon Dress to the Square Neck Mini Dress and Gathered Camisole, plus organic cotton tees. Designed in Honolulu, it is made in Indonesia, produced in Bali by a small family-owned factory the brand works with closely. The line is consciously created, with prints designed in-house, often with a local artist, and garments carefully hand dyed. It favours natural fibres such as linen and cotton and intentionally minimal silhouettes. At Dawn's boutique on the ground floor of the Anaha building in Ward Village pairs its own clothing with a curated selection of brands from around the world, including bags, jewellery and home goods, and it also sells online.

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Sukoon

India · Affordable

Sukoon is an Indian designer, handmade clothing label for women, based in Jaipur and founded by Raheen. A lawyer by profession, Raheen developed her passion for prints, fabrics and textiles after becoming part of a family with more than 60 to 70 years in the textile business. That heritage, together with a childhood fascination with design and Indian craftsmanship, led her to create a brand that honours and revives traditional artistry. Sukoon makes shirts, tops, dresses, kimonos, kurtis and co-ord sets. Signature pieces include the Signature Tara Shirt, the Mehfil and Sunehri shirts, the Black Jungle Shirt, the Frida Kimono, the Amayra Poppy Dress, the Apsara Kurti and the Blue Heart Farshi Set, along with festive drops such as the Gota Barfi Edit. Everything is made in Jaipur, India, using traditional hand block printing. Its collections range from classic block prints to contemporary patterns and celebrate the city's skilled workmanship and textile tradition. The brand sells online through its own website, Shop Sukoon, and presents its clothing as versatile, everyday pieces rooted in Indian heritage.

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Deadwood Studios

Sweden · Est. 2012 · Luxury

Deadwood Studios is a Swedish upcycled leather label for men and women, founded in Stockholm in 2012 by Carl Ollson and Felix von Bahder. The pair met working together in a Stockholm jeans shop and went on to open their own store, mixing curated vintage with up-and-coming brands. When they struggled to find leather jackets they liked and could afford, they began making their own from vintage garments, and Deadwood was born. As chief designer, von Bahder aims to create timeless designs that age well. The label makes leather and suede jackets, coats, pants, shirts, dresses, shorts, bags and caps, with many unisex styles. Pieces include the River Biker Jacket, the Angel Slim Jacket, the Romy Oversized Jacket, the Ellis Oversized Leather Parka, the Stanley Blazer and the Drama Leather Dress. Deadwood makes its collections from production leftovers, rejected skins, deadstock materials and factory offcuts, and its vision is for 80% of its materials to be recycled or upcycled. It also uses plant-based alternatives such as Cactus leather and Fine Mycelium. The independent brand has been featured in Vogue, the Financial Times and The New York Times.

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Lanhtropy

USA · Est. 2016 · Luxury

Lanhtropy is an American linen clothing label for women, founded in Miami in 2016 by Ani Ponce de León. After working in fashion retail and at a trading company, she moved to Miami and, inspired by its beach life and natural beauty, set out to create high-quality linen pieces that blend comfort, style and ethical practice. The result is a relaxed, chic collection inspired by sun, sea and sand, designed for a free and active lifestyle. Its linen range includes the Bubble Linen Shirt and Dress, the Piano Piano Linen Dress, the Sabi and Emilia linen pants and the Frida linen shorts, many in its own prints. For cooler weather it makes knits, suede and leather pieces such as the Otto knitted vest, the Emma merino poncho and the Tundra leather jacket. Most clothing is made in Vietnam with a family-owned production house led by skilled seamstresses, where the brand says it pays fair wages, with some pieces made in China and India. Its core fabric is 100% natural linen. Years later, back in Uruguay, Ponce de León opened a store there and launched Lanhtropy's first winter collection. The independent brand now sells online internationally.

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Aligne

UK · Est. 2020 · Luxury

Aligne is a UK designer clothing label for women, founded in London in 2020 by Dalbir Bains. It began as a wholesale womenswear brand with a focus on sustainable fabrics and accessible everyday pieces. Ginny Seymour joined in 2022, relaunched the label in 2023 with a direct-to-consumer focus and became CEO in 2024, shaping it around design-led clothes for confident, working women. The collection covers elevated denim, tailoring, blazers, coats such as the Giselle Trench Coat, knitwear like the Rhianna Ombre Knitted Jumper, dresses, trousers, skirts, waistcoats and leather pieces. Clothing is designed in its East London studio and made mainly in China, Turkey and Romania. Materials include denim, wool, linen, leather and organic cotton, and the label's early collections were built around more sustainable fabric choices. Aligne has partnered with England footballer Lucy Bronze since 2024, runs a Women in Sport content series and has collaborated with The Observer. In April 2026 it launched in the Irish department store Brown Thomas, marking a move back into physical retail alongside its own stores.

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perfectwhitetee

USA · Est. 2020 · Mid-range

Perfectwhitetee is a minimalist American basics label for women, founded in Los Angeles in 2020 by Lisa Hickey and Jen Menchaca. The two friends and colleagues have more than 30 years of combined experience in fashion: Menchaca previously founded a t-shirt brand in the women's contemporary market, and Hickey owns a multi-line New York showroom and three stores selling upscale casual basics. They launched on National White T-Shirt Day, 11 February 2020, with seven styles, three of which are still top sellers. The brand, styled perfectwhitetee, focuses on seasonless essentials that customers can restock year-round. Signature pieces include the Harley boxy crewneck tee, the Hendrix V-neck tee and the Blondie rib tank, alongside the Ziggy reverse fleece sweatshirt, French terry sweatpants, sweaters and Harper cropped jeans. About 90% of the line is produced in the US, with core tees made in Los Angeles from fabrics milled in California and a small share of sweaters and fleece sourced overseas. Materials include Supima cotton, modal and recycled fibres. Women-owned and run by its co-founders, perfectwhitetee sells online and through its store on Elizabeth Street in New York.

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La Fille d’O

Belgium · Est. 2003 · Mid-range

La Fille d'O is a Belgian luxury designer lingerie label, founded in Ghent in 2003 by Murielle Henriette Victorine Scherre. Scherre started the brand to challenge an industry she found hard to reconcile with her conscience, creating avant-garde lingerie that is stunningly beautiful, surprising and fairly made. Her company remains fully owned by her. The collection includes bras, tops, briefs, bodysuits and swimwear in opaque and see-through fabrics, built on her own Easy Sizing system, which fits most bodies without the clutter of adjustable straps. All production is made in Belgium, with fabrics sourced as locally as possible, including fabrics from Penn Italy. La Fille d'O was the first brand to design a lingerie collection with both AMAB and AFAB bodies in mind, and most designs can be adjusted for prostheses at its Ghent studio. The brand avoids recycled fibres in favour of long-lasting, high-quality materials and offers made-to-measure alterations in its own stores in Ghent and Antwerp. La Fille d'O has earned the Handmade in Belgium label, and its bras have been worn by Rihanna and Lady Gaga. Scherre also sat on the jury of the LA Fashion Film Festival.

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