Farmers Market Iceland

Farmers Market Iceland is an Icelandic design company and clothing label for women and men, founded in Reykjavik in 2005 by artist couple Bergthora Gudnadottir, a designer, and Jóel Pálsson, a musician. Its style combines classic Nordic design and Icelandic roots with chic modernity. Authentically styled yet sophisticated and wearable, the clothing suits outdoor activities as well as city life, with natural fabrics, craftsmanship and respect for the environment as key values. The range includes sweaters and knits, cardigans, outerwear such as wax jackets, parkas and ponchos, shirts, blouses and pants. It also offers socks, scarves, hats, belts, leather goods, blankets and CDs from Icelandic musicians. Pieces are named after Icelandic places, such as the Skutustadir parka and the Hraun alpaca sweater. The label works with some of the finest textile producers, using merino and mohair yarns from Italy, waxed cotton from British Millerain, Indian raw silk and Icelandic wool from a local mill. Synthetic fabric is kept to an absolute minimum. The independent brand is based in a former fish factory in Reykjavik's Grandi harbour area, home to its studio and flagship store, and opened a second store on Laugavegur in 2017.