Marine Serre

Marine Serre is a French luxury designer label for women and men, founded in Paris in 2016 by designer Marine Serre. A graduate of La Cambre in Brussels who worked at Balenciaga, Serre builds her collections around what the brand calls the Regenerated Rule: rethinking how fashion is made by giving existing materials a new life. The label is best known for its crescent Moon print, used on second-skin tops and leggings, ribbed tanks, knitwear and dresses. It also makes upcycled pieces from end-of-life garments and deadstock fabrics, leather such as the Glossy Moon Leather Perfecto, bags, jewellery, footwear and hats. About half of each show is made from upcycled materials and the rest mostly from certified and recycled fibres. Upcycled materials are sourced in Europe, then sorted, washed and treated at its Paris headquarters before going to manufacturing partners in Europe, and each upcycled piece carries a label stating its material, origin and place of transformation. Marine Serre won the LVMH Prize in 2017, has collaborated with Under Armour and French chairmaker Chaisor, and opened its first store in South Korea with a partner.