List of 550+ Mid-Range Brands – Page 7

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599 brands

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ace&jig

USA · Est. 2009 · Mid-range

ace&jig is an American textile-led designer label for women, founded in 2009 by Cary Vaughan and Jenna Wilson and based in Brooklyn and Portland. The pair met in 2001 as fashion design interns and instantly bonded over their shared love of textiles, later setting out to create a collection of their own. The brand designs its own yarn-dyed woven textiles, focusing on colour, pattern and texture to create fabrics that bring joy. From these fabrics, ace&jig develops seasonless collections of clothing, accessories and home items in sizes XXS–4X. Dresses include the Nosara, Loulou, Cliff, Beth and Asha, and the range also includes the Alma Shirt, the Anu Tank, the Bailey Short, the Cabana Pant, the Zoe Jumper and the Highway Jacket, plus kids' styles and the Dream Quilt. Its textiles are woven and its garments sewn by Fair Trade Certified partners in India, and each custom textile can take a year or more to make. It uses organic cotton, passes scraps on to its community and encourages customers to swap, repair, resell and upcycle. ace&jig is independent and run by its co-founders, and has been featured in The New York Times and The Cut.

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Alice Pearl

USA · Est. 2021 · Mid-range

Alice Pearl is an American sustainable terry cloth label for women, founded in New York in 2021 by Jessica Rawls and her husband Barry Gosnell. Rawls, a former Harper's Bazaar fashion editor, started the brand in the couple's Brooklyn apartment as a pandemic and maternity-leave passion project. Its name fuses her grandmothers' names, and the line is an open love letter to all generations who have summered in terry cloth. Centred on a capsule of elevated terry pieces in vintage-inspired silhouettes, the collection includes the matching Weekend Top and Weekend Short, the Mermaid Tank, the Surf Short, the Weekend Pant, the unisex Joie shirt, playsuits and the Marie Jumpsuit. Every piece is made in the USA, produced locally in New York City in small, thoughtful batches. The terry is made from organic or recycled cotton and recycled polyester from post-consumer water bottles, sourced from a family-owned textile company in Los Angeles. Labels use recycled yarn, buttons are made of recycled paper or olivewood, hang tags use plantable seed paper, and packaging is 100% recycled and recyclable. Alice Pearl has been featured by Harper's Bazaar and Garmentory, which also stocks the brand.

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Happy French Gang

USA · Est. 2013 · Mid-range

Happy French Gang is an American handmade clothing and home textiles label for women, founded in San Francisco in 2013 by Sandra Dejanovic. Dejanovic launched the brand in June 2013 with the aim of combining a French vision with California creation. Her motto for every new product is to focus on texture and colour, and she designs every piece herself and hand-paints its painted collection in the brand's Bayview studio. The label is best known for its jumpsuits, including tie-dye and numbered hand-painted styles, and for hand-painted uni-size dresses and tunics. The range also includes Marius pants, Zélia tops, Tilda skirts, hand-knit and alpaca sweaters and coats, along with home pieces such as Rayé throws, Sujani quilts, pillows and bags. Pieces are hand-painted in San Francisco, while woven cotton clothes, blankets and bags are made with artisans and cooperatives in Rajasthan, India, and wool and alpaca sweaters are made in Peru. The brand uses natural fibres, natural dyes where possible and small-batch production, and it reuses fabric scraps. Happy French Gang is independent and run by Dejanovic, selling online, by studio appointment and through stores and spas in the USA and Europe.

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Alexandra Moura

Portugal · Est. 2002 · Mid-range

Alexandra Moura is a European luxury designer clothing label, founded in Lisbon in 2002 by Portuguese designer Alexandra Moura. Born in Lisbon and trained in fashion design at IADE, Moura left a job in the industry around the turn of the millennium to open her own atelier, and debuted her first collection at ModaLisboa for Autumn/Winter 2002/03. Her conceptual work reworks Portuguese tradition and craft into contemporary fashion. The ready-to-wear collections include dresses, coats, jackets, sharp tailoring, knitwear, shirts and trousers, along with accessories. Pieces are made in Portugal with local makers and natural materials, and the label opened its Atelier Alexandra Moura to clients in 2005. Moura has also designed uniforms and costumes, dressing artists such as Joana Vasconcelos, fado singer Gisela João and DJ Branko, and creating costumes for the Companhia Portuguesa de Bailado Contemporâneo. She has shown in the London Fashion Week official showroom since 2015, in Paris showrooms and on the Milan Fashion Week calendar since 2019. She won the Golden Globe for Best Fashion Designer in Portugal in 2018 and was the only Portuguese designer in the book Young European Fashion Designers.

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Pari Desai

USA · Est. 2014 · Mid-range

Pari Desai is a luxury American designer clothing label for women, founded in Los Angeles in 2014 by Pari Desai. An Indo-Canadian native of Toronto, Desai studied traditional tailoring and millinery before becoming an in-house designer at one of the last knitting factories operating in North America. Working directly with craftspeople and mills sparked her passion for textile innovation, and she designed for TSE and Calvin Klein in New York before launching her collection, an elemental, modern expression of luxury. The label offers dresses, sweaters, cardigans, tops, shirts, skirts, trousers and jackets, plus swimwear, shoes, handbags and jewellery. Clothing is made in Peru through small-scale production with family-owned factories and artisans using techniques passed down through generations, including knitwear in baby alpaca blends and Pima cotton. Material and craft innovation remain the creative focus. Desai selects pure, luxurious raw materials such as silk, organic cotton and wool that are grown responsibly or regenerated from industrial refuse, and the brand applies circular and regenerative systems that consider the full life cycle of each piece. The label describes its partnerships with makers as mutually beneficial, equitable and non-exploitative, and its knitwear is also sold through Garmentory.

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evan kinori

USA · Est. 2015 · Mid-range

evan kinori is an American designer label for men, founded in San Francisco in 2015 by designer Evan Kinori. The label makes considered, timeless clothing with simple, functional shapes, cut from natural and often naturally dyed fabrics. The range includes shirts, trousers, jackets, coats and knitwear, plus a few homeware and craft objects such as handmade paper and furniture made with other craftspeople. Signature pieces include the Band Collar Shirt, the Big Shirt, the Elastic Pant, the Three Button Jacket and the Big Coat, offered in fabrics such as brushed wool, linen check and hemp twill. Most of the clothing is made in Japan, with other pieces made in California and Italy. The label works with organic cotton, linen, hemp, wool, cashmere and washi, often finished with natural dyes such as mud, persimmon and sumi ink. evan kinori remains independent and is owned and run by its founder, with its own shop on Valencia Street in San Francisco.

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Chereshnivska

Ukraine · Est. 2016 · Mid-range

Chereshnivska is a Ukrainian unisex designer label, founded in Lviv in 2016 and led creatively by designer Anastasiya Rozava. Rozava joined the team that year after winning Lviv Fashion Week's Sabotage competition, and the brand is run alongside co-founder and CEO Iryna Kokhana. Focused on innovation and sustainability, it creates art-driven clothing that reflects the modern world, with every collection built on a strong core idea. The range includes shirts like the Art Brut Shirt, tops, printed sweatshirts, dresses, trousers, upcycled jeans, skirts and shorts, plus jackets such as the Upcycled Jeans Jacket, the Upcycled Jeans Trench and the Hand Woven Unisex Jacket. Most pieces feature unique hand-drawn prints by Rozava. Clothing is made in Ukraine in very limited quantities. The label rescues forgotten denim and handcrafts it into new pieces, and set a goal of making half of its production from recycled items, alongside new fabrics such as wool and silk. Chereshnivska has shown at Lviv Fashion Week and Ukrainian Fashion Week and has been listed among London Fashion Week designers. It remains an independent label.

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H. Fredriksson

USA · Est. 2004 · Mid-range

H Fredriksson is an American sustainable designer label for women, founded in New York in 2004 by Swedish designer Helena Fredriksson. Inspired by the dark psychology of Bergman films and contemporary European painting, the collection has an air of melancholic beauty drawn from the austere silhouettes of the Nordic landscape. Fredriksson balances tailored garments with oversized, loosely draped pieces, and that juxtaposition sits at the core of the label's aesthetic, combining the Scandinavian sensibility of her upbringing with the multicultural reality of life in New York. The range covers dresses, tops, tunics, skirts, pants, jumpsuits and outerwear. Pieces include the Bedford Long Stina Dress, the Box Dress, the Ikat Love Dress, the Drip Skirt, the Carol Coat, the Block Poncho and the Ikat Jumpsuit. The collection is manufactured in New York City using sustainable fabrics and production methods, reflecting the designer's belief in both traditional craft and new sustainable fabric technologies. Drawing on her art background, Fredriksson creates intricate, nature-inspired prints from her own photographs and drawings, used on fabrics such as silk and cotton. Fredriksson lives and works in Brooklyn, where she owns and runs the independent label.

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UNNA

Sweden · Est. 2022 · Mid-range

UNNA is a European activewear label for women and men, founded in Stockholm in 2022 by John-Ruben Holtback. Holtback previously founded the menswear label L'HOMME ROUGE, named brand of the year at Nordiska Kompaniet and a winner of the International Woolmark Prize, and created UNNA after a health scare showed him how much exercise matters for body and mind. The name is a Swedish term for treating yourself, and the brand's "Finish in a Good Place" motto puts joy and well-being ahead of performance. The collection covers running shorts, tights, sports bras, T-shirts, tanks, long-sleeve tops, jackets, trousers, hoodies, socks and accessories, combining sportswear function with fashion-led silhouettes, colours and prints. Production takes place in trusted factories within the European Union. Material science sits at the centre of product development. UNNA uses ECONYL regenerated nylon made from waste such as fishing nets, recycled polyester from PET bottles, TENCEL lyocell and modal, GOTS-certified organic cotton for all its cotton products, and RWS-certified, mulesing-free wool. Highsnobiety profiled UNNA in its Under the Radar series, presenting it as part of a new wave of "anti-performance" running brands.

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Farmers Market Iceland

Iceland · Est. 2005 · Mid-range

Farmers Market Iceland is an Icelandic design company and clothing label for women and men, founded in Reykjavik in 2005 by artist couple Bergthora Gudnadottir, a designer, and Jóel Pálsson, a musician. Its style combines classic Nordic design and Icelandic roots with chic modernity. Authentically styled yet sophisticated and wearable, the clothing suits outdoor activities as well as city life, with natural fabrics, craftsmanship and respect for the environment as key values. The range includes sweaters and knits, cardigans, outerwear such as wax jackets, parkas and ponchos, shirts, blouses and pants. It also offers socks, scarves, hats, belts, leather goods, blankets and CDs from Icelandic musicians. Pieces are named after Icelandic places, such as the Skutustadir parka and the Hraun alpaca sweater. The label works with some of the finest textile producers, using merino and mohair yarns from Italy, waxed cotton from British Millerain, Indian raw silk and Icelandic wool from a local mill. Synthetic fabric is kept to an absolute minimum. The independent brand is based in a former fish factory in Reykjavik's Grandi harbour area, home to its studio and flagship store, and opened a second store on Laugavegur in 2017.

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Tradlands

USA · Est. 2012 · Mid-range

Tradlands is an American sustainable, minimalist clothing label for women, based in Pemaquid, Maine, and founded in 2012 by Sadie Beaudet and Jeremy Roberts. Beaudet, who runs the brand with her husband, grew tired of chasing fast-fashion trends and found herself drifting to the menswear aisles, where she saw options she couldn't find for women. Tradlands grew out of that missing space, focusing on perfecting essentials for women inspired by thoughtful tailoring, expert details and quality fabrics rather than the runway. The range includes button-up shirts, tops, sweaters, dresses and pants, with extended and plus sizes. Signature pieces include the Marin Boatneck Shirt, the Coast Camp Linen Shirt, the Bertille Top, the Nico 2.0 Balloon Sleeve Dress, the Porch Balloon Pants and the Cosimo Alpaca Cardigan. Woven pieces such as button-ups are made in China and knits such as sweaters in Peru, with family-owned manufacturers. Tradlands focuses on natural fibres such as cotton, linen and alpaca, creating foundational pieces meant to become the canvas of a wardrobe rather than disposable fashion. The brand says it is built by its community and team, and it shares how women wear its pieces on Instagram.

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ASHER

USA · Est. 2022 · Mid-range

ASHER is a minimalist American clothing label for women, launched in Los Angeles in 2022 as an extension of the Asher knitting mill. Built on the philosophy that fabric is the starting point, the brand bridges fabric development and garment design to express the intimacy of the relationship between customers and their clothes. It reinvents American sportswear through refined materiality and informed nostalgia, with a laid-back Californian sensibility. The collection focuses on elevated everyday basics, including tees such as the Vicki V-Neck, sweatpants, sweatshirts, hoodies, cardigans, sweaters, skirts, polos and wide-leg trousers. Inspired by heritage sportswear, its CloudFleece captures the look and feel of vintage athleticwear, and every piece is made in the USA, in Los Angeles. Because the label grows out of its own mill, it develops its fabrics in house, working mainly in cotton, including recycled cotton, to create modern staples designed to last. ASHER ships across the United States and sells its Los Angeles-made basics through its own online store.

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Pink Haley

USA · Est. 2022 · Mid-range

Pink Haley is an ethical, handmade American clothing and lifestyle label, founded in Los Angeles in 2022. The brand is named after its founder's daughter, Haley, and was created to pass on the value of being socially and environmentally conscious as makers, brands and consumers. It describes its style as eco-friendly elegance meeting nostalgic resort fashion, with vintage-inspired pieces built to last year after year. The range includes kaftans and resort dresses, tailor-made clothing, handmade shoes, rattan and leather bags, accessories, rattan furniture and handcrafted home décor. Products are made in Indonesia by artisans using traditional hand skills, with materials such as rayon, linen, leather, raffia and rattan. Respect for artisans' craftsmanship is central to the label, and its priority is ensuring makers are paid sustainable living wages. Following a slow-made, slow fashion approach, Pink Haley produces in small batches and on demand to avoid overconsumption and waste, and aims to support as many artisans as possible in keeping their skills alive for the next generation. Alongside its own creations, the online store offers curated collections that share its focus on sustainable fashion and handmade home accessories.

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Turn Black

India · Est. 2018 · Mid-range

Turn Black is an Indian designer, sustainable handmade clothing label for women and men, founded in New Delhi in 2018 by Nutan Dayal and Amit Singh Chauhan. The brand began as a personal exploration by Dayal, its creative director, rooted in questioning gender norms and stereotypes. With no formal training in fashion design, she started designing and sewing loose garments for friends and family, and Chauhan embraced the idea of an all-black clothing line from the outset. Black is the foundation of every collection, chosen for its practicality, versatility and timelessness. The range includes pants, shirts, tops, dresses, sets, jackets and vests, plus homeware and furniture, with pieces such as the Wide Leg Pin-Tuck Pants, the Raglan Sleeve Shirt Dress and the Reversible Linen-Chenille Vest. Everything is made in India. Every piece is handcrafted by skilled artisans and made slowly, blending contemporary design with traditional techniques such as kantha embroidery. Its Scrap Project turns leftover fabric into masks and scrunchies. Turn Black has grown into a community built around being minimal, ethical and size-inclusive, and it created a menswear capsule with the band Peter Cat Recording Co in 2019.

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LOVI Ceylon

Sri Lanka · Est. 2015 · Mid-range

LOVI Ceylon is a Sri Lankan designer label for men and women, founded in Colombo in 2015 by Asanka de Mel. Before starting LOVI, de Mel spent more than 20 years in the US technology industry in Silicon Valley and New York City, and he studied computer science at the University of Texas at Austin and public policy at Harvard Kennedy School. He set out to create an authentic, united fashion identity rooted in Sri Lankan culture, and the brand's website launched in January 2016. LOVI reinvents the sarong, a versatile and gender-neutral staple of Sri Lankan life, with modern touches such as pockets and belts. Signature pieces include the Admiral Sarong, the Royal Pinstripe Sarong, the LOVI Beeralu National, the Nilame Jacket and the Truck Art T-shirt, made to be worn everywhere from weddings and beach days to yoga and rugby training. All clothes are handmade in Sri Lanka by local craftspeople, and LOVI makes most of its own fabric from cotton, silk and wool. It uses naturally biodegradable fibres for 99% of its clothing and avoids plastics, nylons and polyesters. LOVI has boutiques at the Galle Face Hotel and at Lakpahana in Colombo.

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Rita Row

Spain · Est. 2013 · Mid-range

Rita Row is a European sustainable designer clothing label for women, founded in Figueres, Spain in 2013 by Imma Serra and Xènia Semis. The complementary duo launched the brand in June 2013 in the creative landscape of Girona, guided by a shared vision of comfort, versatility and beauty. Their pursuit of a simple, slow life close to nature shapes collections created for Rita, the brand's muse, a woman of effortless sophistication and refined simplicity. The label makes contemporary coats, jackets, knitwear, trousers, shirts, tops and dresses, along with bags, shoes and jewellery. Pieces include the Rona Oversize Trench, the Cedar Coat, the Brio Cardigan and the Feixa Pants. Its clothing is ethically made in Spain and Portugal, with threads and fabrics sourced mainly from Spain, Italy and France. Rita Row prioritises natural and recycled materials such as organic and recycled cotton, Better Cotton, ECOVERO viscose, Tencel and wool, and works with factories audited under BSCI and SMETA. The women-led, self-financed company is run by a team of ten women from its atelier in L'Empordà, sells in Europe, North America and Asia, and has shown at CIFF and Mandatory CPH in Copenhagen.

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BOBO CHOSES

Spain · Est. 2008 · Mid-range

BOBO CHOSES is a Spanish kidswear and womenswear label, founded in Barcelona in 2008 by illustrator Adriana Esperalba with partner Laia Aguilar. The brand grew out of a graphic design studio, and Esperalba has guided its design ever since. Bobo Choses celebrates life's curiosities with a spirit of play, and its love of storytelling brings each collection to life through illustrated books. It makes playful, colourful clothing for babies and children, plus a womenswear and adult line. The range includes graphic tees, sweatshirts and hoodies, jacquard jumpers such as the Mush Monster, striped wool-blend knits, trousers, dresses, reversible anoraks, and accessories. Based in an old toy factory in Barcelona, Bobo Choses makes most of its garments locally, mainly in Spain and Portugal, with some items made in China. Over half of its latest collection uses organic or BCI cotton, and its denim and outerwear use recycled fibres. The brand is owned by the Esperalba family, which took full control in 2017, with Adriana Esperalba as creative director and her brother Pim as CEO. It is sold in more than 46 countries through hundreds of retailers, with a flagship store in Barcelona.

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At Dawn

USA · Est. 2016 · Mid-range

At Dawn is a minimalist American clothing label and boutique for women, founded in Honolulu in 2016 by Eriko Trimble. Before moving to Hawaii, Trimble gained a wide range of fashion experience, from attending fashion school in Tokyo to living in Australia, and she launched her brand and boutique at the same time. Its mission is to create clothing you will love continuously, regardless of seasons and trends. The original line includes dresses, tops, trousers and skirts, from the Balloon Pants and Balloon Dress to the Square Neck Mini Dress and Gathered Camisole, plus organic cotton tees. Designed in Honolulu, it is made in Indonesia, produced in Bali by a small family-owned factory the brand works with closely. The line is consciously created, with prints designed in-house, often with a local artist, and garments carefully hand dyed. It favours natural fibres such as linen and cotton and intentionally minimal silhouettes. At Dawn's boutique on the ground floor of the Anaha building in Ward Village pairs its own clothing with a curated selection of brands from around the world, including bags, jewellery and home goods, and it also sells online.

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Love And Swans

Turkey · Est. 2020 · Mid-range

Love & Swans is a luxury designer lingerie label for women based in Istanbul, founded in 2020 by Maria Lebedeva and Ivan. Maria left a finance career at PwC in 2019 after realising lingerie was her true passion, and Ivan, her husband and the brand's chief designer, sketches every collection. The name nods to Maria's surname, Lebedeva, meaning swan, and the label creates collectible lingerie built around conceptual beaded embroidery. Each set uses European mesh, Soft Touch elastic, Japanese glass beads and natural pearls, with OEKO-TEX certified Gunold embroidery thread and a pure cotton gusset. Collections tell stories inspired by Japanese legends, Latin American myths and the constellations, and the brand moved its headquarters from Armenia to Istanbul in 2022. Pieces are handmade in a small workshop by a team that is 95% female, with embroidery backed by a second layer of fabric so the beads never touch the skin. The brand produces small batches, offers custom and bespoke orders, and uses plastic-free, FSC paper packaging. Love & Swans exhibited at two CURVE trade shows in the United States in 2022 and has been featured by Esty Lingerie and The Voice.

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HEVRON

USA · Est. 2022 · Mid-range

HEVRON is a minimalist luxury designer clothing label for women, founded in North Miami in 2022 by Melanie Wasilewski. A former buyer, Wasilewski created HEVRON from a desire for approachable luxury with extraordinary touches, designing modern essentials with a nod to classic femininity. Rooted in clean lines, thoughtful simplicity and subtle detail, the brand explores the beauty of ease: getting dressed without effort, yet never without intention. The collection includes tops, shirts, trousers, shorts, skirts, dresses, jackets, cardigans and polos, with a quiet devotion to sets and modular dressing. Matching pieces are cut from the same fabric and tone, so styles can be worn together or apart, from the Lucia denim jacket to the pleated Mireya wool trousers and the Drexel poplin shirt. Each season builds on a growing foundation of refined fabrications, confident silhouettes and timeless forms, using materials such as cotton twill, cotton poplin, premium denim, wool suiting, linen and silk. Classic silhouettes are subtly reimagined through considered details like gold hardware, contrast topstitching and pleated sleeves. HEVRON's everyday luxury essentials are sold through its own online store and are also stocked by Shopbop.

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Hey Gang

USA · Est. 2018 · Mid-range

Hey Gang is an American kids and women's clothing label, founded in 2018 by Lauren Block and based in Los Angeles. After 20 years in fashion as a store owner, buyer and designer, Block started the brand after having a baby, wanting cute, interesting kids' clothes that were actually functional, and then wanting them for herself. The collection is influenced by utility, function, play and timelessness, with inspiration rooted in music, old movies, heritage nostalgia and classic Americana. Hey Gang began with coveralls and overalls for babies and children before adding women's coveralls, natural overalls, denim, trousers, tops and tees, and by 2021 women's wear made up 60% of its sales. Every piece is made in the USA, in Los Angeles, using sturdy fabrics such as Japanese and American denim and 100% cotton jersey. The fabrics and manufacturing facilities are ethically sourced, and customers can add a custom chainstitch, such as a name or a word, to any Hey Gang piece, a detail the brand suggests is even better as a gift. Hey Gang has been covered by Retail Brew and DFWChild, and its wholesale is handled by Franklin Showroom.

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perfectwhitetee

USA · Est. 2020 · Mid-range

Perfectwhitetee is a minimalist American basics label for women, founded in Los Angeles in 2020 by Lisa Hickey and Jen Menchaca. The two friends and colleagues have more than 30 years of combined experience in fashion: Menchaca previously founded a t-shirt brand in the women's contemporary market, and Hickey owns a multi-line New York showroom and three stores selling upscale casual basics. They launched on National White T-Shirt Day, 11 February 2020, with seven styles, three of which are still top sellers. The brand, styled perfectwhitetee, focuses on seasonless essentials that customers can restock year-round. Signature pieces include the Harley boxy crewneck tee, the Hendrix V-neck tee and the Blondie rib tank, alongside the Ziggy reverse fleece sweatshirt, French terry sweatpants, sweaters and Harper cropped jeans. About 90% of the line is produced in the US, with core tees made in Los Angeles from fabrics milled in California and a small share of sweaters and fleece sourced overseas. Materials include Supima cotton, modal and recycled fibres. Women-owned and run by its co-founders, perfectwhitetee sells online and through its store on Elizabeth Street in New York.

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Oori Ott

USA · Est. 2018 · Mid-range

Oori Ott is an American designer label for women, founded in Los Angeles in 2018 by Hannah Park. The Los Angeles-raised designer started it to make the nostalgic, glamorous pieces she couldn't find elsewhere. The brand is rooted in the harmony of opposites, East and West, past and present, maximalist glamour and everyday ease, drawing on traditional Korean dress, silver-screen icons and the excess of past decades to make clothes that feel dressed up without trying too hard. Styled OORI OTT, the label releases small drops of bodysuits, tops, skirts, shorts, trousers and dresses. Signature pieces include the Drive Bodysuit with shoulder pads, the Infinity Halter, the Petal Capri, the Bubbles Skirt, the hand-beaded Silk Rose of Sharon Skirt and the Tissue Dress, plus the Blossom Bag. As a slow-fashion brand, Oori Ott prioritises deadstock fabrics when available and produces most of its collections in Los Angeles with small, independently owned factories that value craftsmanship over volume. Styles that need specialised techniques are made in its small atelier in Seoul or at an audited, certified factory in Guangzhou. The independent label is owned and run by Park and sells through its own online store.

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La Fille d’O

Belgium · Est. 2003 · Mid-range

La Fille d'O is a Belgian luxury designer lingerie label, founded in Ghent in 2003 by Murielle Henriette Victorine Scherre. Scherre started the brand to challenge an industry she found hard to reconcile with her conscience, creating avant-garde lingerie that is stunningly beautiful, surprising and fairly made. Her company remains fully owned by her. The collection includes bras, tops, briefs, bodysuits and swimwear in opaque and see-through fabrics, built on her own Easy Sizing system, which fits most bodies without the clutter of adjustable straps. All production is made in Belgium, with fabrics sourced as locally as possible, including fabrics from Penn Italy. La Fille d'O was the first brand to design a lingerie collection with both AMAB and AFAB bodies in mind, and most designs can be adjusted for prostheses at its Ghent studio. The brand avoids recycled fibres in favour of long-lasting, high-quality materials and offers made-to-measure alterations in its own stores in Ghent and Antwerp. La Fille d'O has earned the Handmade in Belgium label, and its bras have been worn by Rihanna and Lady Gaga. Scherre also sat on the jury of the LA Fashion Film Festival.

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