Anu Merton

Anu Merton is an Indian jewelry brand founded around late 2019 by designer Anu Merton in Bengaluru. Born in Bihar and raised across India, Anu brings deep cultural awareness and a mix of city and small-town sensibilities into her designs. Her brand focuses on handmade Indian jewelry, crafted in places like Jaipur, Jodhpur, Patna, and Bengaluru, celebrating traditional techniques such as meenakari and filigree. Each piece is made to be worn every day, not stored away. Anu designs jewelry that’s meaningful, comfortable, and rooted in Indian heritage. She works closely with craftsmen (karigars), drawing inspiration from poetry, nature, seasons, and memories, turning everyday beauty into wearable art. The brand operates on a made-to-order model to avoid wasting resources and to add care and intention to every piece. Customers love Anu Merton for jewelry that blends authenticity, artistry, and a relaxed sense of Indianness, making it a trusted choice for handmade jewelry that feels real and expressive.