Anu Merton is an Indian jewelry brand founded in 2020 by designer Anu Merton in Bengaluru. Born in Bihar and raised across India, Anu brings deep cultural awareness and a mix of city and small-town sensibilities into her designs. Her brand focuses on handmade Indian jewelry, crafted in places like Jaipur, Jodhpur, Patna, and Bengaluru, celebrating traditional techniques such as meenakari and filigree. Each piece is made to be worn every day, not stored away. Anu designs jewelry that’s meaningful, comfortable, and rooted in Indian heritage. She works closely with craftsmen (karigars), drawing inspiration from poetry, nature, seasons, and memories, turning everyday beauty into wearable art. The brand operates on a made-to-order model to avoid wasting resources and to add care and intention to every piece. Customers love Anu Merton for jewelry that blends authenticity, artistry, and a relaxed sense of Indianness, making it a trusted choice for handmade jewelry that feels real and expressive.
Anu Merton was founded by designer Anu Merton, who was born in Bihar and raised across India. She brings deep cultural awareness and a mix of city and small-town sensibilities into her jewelry designs.
Where is Anu Merton based?
Anu Merton is based in Bangalore, Karnataka, India, and works with craftsmen across multiple Indian cities including Jaipur, Jodhpur, Patna, and Bengaluru.
What is Anu Merton known for?
Anu Merton is known for handmade Indian jewelry crafted using traditional techniques such as meenakari and filigree. Each piece is designed to be worn every day and is rooted in Indian heritage, blending authenticity, artistry, and meaningful storytelling.
What is the price range of Anu Merton?
Anu Merton is a mid range jewelry brand, offering handcrafted pieces at accessible price points.
Is Anu Merton sustainable or ethical?
Yes, Anu Merton operates on a made-to-order model to avoid wasting resources and to add care and intention to every piece. The brand works closely with craftsmen (karigars), prioritizing thoughtful production over mass manufacturing.
What products does Anu Merton offer?
Anu Merton offers handmade Indian jewelry crafted using traditional techniques like meenakari and filigree. All pieces are designed to be worn daily and are rooted in Indian heritage and cultural traditions.
What makes Anu Merton unique?
Anu Merton stands out for combining traditional Indian jewelry techniques with contemporary, wearable designs inspired by poetry, nature, seasons, and memories. The brand's made-to-order approach, collaboration with skilled craftsmen, and focus on meaningful, comfortable pieces that celebrate everyday beauty make it distinctive in the handmade jewelry space.
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