Location

New Delhi, Delhi, India

Founded

2021

Price range

₹2,600 – ₹66,000

Shipping

Worldwide

Catalogue

413 products

Size range

XS–XXL

Aulerth Jewelry Brand Logo

Aulerth

Independent brand — verified
About

Aulerth is a modern Indian jewelry platform that brings together top Indian designers to create semi-precious pieces that are both stylish and planet-friendly. Founded with a vision to redefine what makes jewelry truly precious, Aulerth works with names like Tribe Amrapali, JJ Valaya, Suneet Varma, Shivan & Narresh, and Ekaya Banaras to design collections that mix traditional artistry with a fresh, contemporary feel. Every piece is crafted by skilled artisans using recycled metals and thoughtfully selected stones, and many are 22k gold-plated for durability. The brand embraces circular fashion: you can buy jewelry or choose to rent it through their “Loop” model, and many items come with lifetime warranties or buy-back options. Aulerth pushes for conscious luxury by creating pieces that are sustainable jewelry and modern jewelry brand in one. It’s become known for offering beautiful designs that reflect India’s rich aesthetics while caring for the planet.

Brand Details

Small-batch
India
Recycled brass
22K gold plating
Semi-precious stones
DPIIT Startup Recognition
Last reviewed
Sep 2026
Independent brand
Verified
V
Vivek Ramabhadran

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Frequently asked questions

When was Aulerth founded?
Aulerth was founded in 2021 as a modern Indian jewelry platform with a vision to redefine what makes jewelry truly precious.
What is Aulerth known for?
Aulerth is known for bringing together top Indian designers like Tribe Amrapali, JJ Valaya, and Suneet Varma to create semi-precious jewelry pieces that blend traditional artistry with contemporary design. The brand has become recognized for offering beautiful designs that reflect India's rich aesthetics while prioritizing planet-friendly practices.
What is the price range of Aulerth?
Aulerth offers mid-range jewelry pricing, making stylish and sustainable pieces accessible to a broader audience.
Is Aulerth sustainable or ethical?
Yes, Aulerth is committed to sustainability and ethical practices by crafting pieces with recycled metals and thoughtfully selected stones, often featuring 22k gold-plating for durability. The brand embraces circular fashion through its "Loop" rental model and offers lifetime warranties or buy-back options on many items.
What products does Aulerth offer?
Aulerth offers semi-precious jewelry pieces designed by top Indian designers, with options to purchase or rent through their "Loop" model. Many pieces are crafted with recycled metals and 22k gold-plating, catering to those seeking both style and sustainability.
What makes Aulerth unique?
Aulerth uniquely combines conscious luxury with India's rich design heritage by collaborating with renowned designers and skilled artisans to create sustainable jewelry using recycled materials. The brand's circular fashion approach—offering rental options, buy-back programs, and lifetime warranties—sets it apart as a modern jewelry platform that prioritizes both aesthetic appeal and environmental responsibility.
Where is Aulerth based?
Aulerth is based in New Delhi, Delhi, India.

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